A 1.25 hour session presented at the 2009 LGBT Giving Conference in Toronto, Ontario.
In the spring of 2008, the Ten Oaks Project launched an online component to augment its annual giving campaign. Targeted specifically to individuals on its eNewsletter mailing list, the Ten Oaks Project wanted to be able to encourage a small first gift from the people who had been following their work, but who had never personally invested in sending kids to Camp Ten Oaks. Through the “Change from $10” campaign, the organization raised an incredible $2,300 in under two weeks for an entirely volunteer-driven, small not-for-profit. Learn how we did it, what tools we used, highlights and lowlights of this first attempt at fundraising online. This session will also incorporate best practices in online fundraising, as well as include examples from other not-for-profits on great ways to easily integrate social media like Facebook, Twitter and YouTube to raise funds for the time and resource strapped small charity.