Why Email Marketing

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Why you need to add email marketing to your marketing mix and a comparison of the most popular programs

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Why Email Marketing

  1. 1. The program choices and what is best for you With Debbie Gioquindo
  2. 2.  More interested in speaking than listening  Goal was to create demand rather than value  Sell vs Serve
  3. 3.  Two way dialog with multiple avenues  Conversation vs broadcast  Goal: create long term value and loyalty  Sell by way of serving  Economical and affordable  Growing your business with engagement marketing
  4. 4.  Direct Marketing Association says email produces an ROI of $40.56 per $1 invested  It’s inexpensive  Visitors come and go. With an email list you have more engagement and you OWN your list  Email software allows you to connect with technology to get your message out and customers accept it!  Build your list where you connect!
  5. 5.  Provide easy to use templates  Reinforce brand identity  Email addressed to recipient only  Manages lists    Adds new subscribers Removes subscribers Handles bounce backs  Tracks results
  6. 6.  Do repeat and referral customers help your business  What plan do you have for delivering multiple communication  Is your audience interested in your message  Is it of value to them  Make your emails look professional and reflective of your brand
  7. 7.  Platform Usability  Cost for subscribers  Image hosting  Surveys – is it included  Support  Analytics
  8. 8.  Add link to sign up on your email signature line  Events and meetings  Sign up sheet at work  On your website  On your facebook page  QR code on business card
  9. 9.  Subject Line – Short, simple & grabbing  Include call to action links  Brand email consistently  You want to    Promote Inform Relate
  10. 10.  Promotional     Discounts Coupons Offers Incentives  Informative Advice  Research  Facts  Opinions  Tips  Email  Relationship   Email Email Special priviledges acknowledgements
  11. 11.  Newsletters      Frequency: Regular i.e. monthly/weekly Educational Content. Typically non promotional Use bullets Summarize info Be concise
  12. 12.  Promotions     / Invitations / Surveys Frequency depends on your business and sales cycle Focus on promotion Limited content Use content to invite click –through or call to action
  13. 13.  Announcements      Frequency: Event-driven Press releases Holiday greetings Thank You Use content to build deeper relationships
  14. 14.  Create a schedule i.e montly, weekly and make sure it is noted when they sign up  When is your audience likely to read it  Time of day
  15. 15.  Icontact  Constant Contact  Vertical Response  Mail Chimp  Aweber  Get Response
  16. 16. Templates  Message Builder  Message Coder – (for html)  Tracking  Sign-up Forms  Add social media buttons  Surveys  Free trial   Cost    Up to 500 subscribers $14 2500 $29 5000 $47
  17. 17. Customizable Templates  Image storage -5 images  Social media buttons  Sign-up forms  Eventspot - $20 month extra  Surveys $15 month  Free trial  $5 month for image storage 50MB  500 contacts $15  2500 $30  5000 $50 
  18. 18. Over 150 HTML Templates  Sign up forms  Rss to email  Email analytics  Quick stats  Autoresponders   Try it out for $1  Pricing    500 $19 2500 $10 5000 $30
  19. 19. Free trial  Surveys additional  700+ templates  Social tools  Track it  Sign up tools   Pay as you go flexibility (purchase credits ex. 300 =$4.50)     Up to 1000 1.5 cents Up to 2500 1.3 cents Up to 25000 1.2 cents Monthly (discounts given to pre-pays    500 $10 2000 $28 4000 $40
  20. 20. Wine Tastings, Education & Consulting Social Media Consulting for Small Business www.HudsonValleyWineGoddes.com hvwinegoddess@gmail.com 845-206-9463

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