2011 Dutchess Country Regional Chamber Twitter Seminar
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2011 Dutchess Country Regional Chamber Twitter Seminar



2011 twitter presentation for the Dutchess County Regional Chamber of Commerce

2011 twitter presentation for the Dutchess County Regional Chamber of Commerce



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    2011 Dutchess Country Regional Chamber Twitter Seminar 2011 Dutchess Country Regional Chamber Twitter Seminar Presentation Transcript

    • Twitter with
      Emerging Media Marketing and Public Relations
      Part 1
    • What is Twitter
      140 Characters or less
      Instant Feed Back
      Instant Q & A
      Instant Recommendations
      Instant Referrals
      Turns you into a resource for others
      Instant Marketing
      Find Conversations
      Find Like-Minded People
      See what others are saying about your company
      Easy to partner with other businesses and see what your competitors are doing and selling
    • Opportunities
      • Opportunities in 140 characters or less
      • New mode of customer communication that can be tailored to customer preferences
      • Relationship building – Adding Value
      • Product promotion and sales
      • Identify your audience
      • Provide useful content
      • Engage in conversation
      • Corporate Reputation Management
      • Your brands personality.
      • A live person
    • Event Tweeting
      Use platform for live tweeting during events
      Crisis Management
      Fastest way to respond and maintain open channel
      Issue Advocacy
      Connect people with similar interest
      Non-profits create a community, provide useful information ot those they serve, volunteers, donors and others supporters
    • Join the Conversation
    • Creating a Profile
      Says everything about you in 160 characters
      Place for your website or blog
      Make use of a background, colors, fonts
      Use 2 profiles (one for business and one for you…each team member should have one too, and they should stay active on it.
      ALWAYS USE YOUR OWN ICON or PHOTO – can even use animated GIF in the icon.
    • Build Your Profile
    • Build Your Profile Now What?
      • Follow people with similar interest
      • Get into the conversation
      • Don’t Spam
      • Update daily
      • Find the buzz and contribute
      • Help others out
      • Create relationships
      • Integrate Twitter with other social networks
    • Who to Follow
      Me @hvwinegoddess
      Follow People Being Followed by Those Your Following
      Follow People in your Industry
      Follow People You’ve Met At Events
      Don’t Follow Too Many At Once
      Use www.mrtweet.com to find people to follow
      Use twitter lists – follow list of influential people in your industry
      People in the Hudson Valley
      People with Similar Interest
    • How to make a Twitter Post
      140 characters to per message
      Hashtags(#) to track messages
      Use @ symbol for replies
      Use D, followed by account name to send direct message to someone
      Use “RT @accountname: ” followed by quote to retweet someone’s tweet
    • How to make a Twitter Post
      with hashtags
    • What to Tweet
      Daily occurrences (things your working on)
      Your clients (projects your working on or their websites)
      Links to things you find interesting
      Things your listening to
      Items in your Facebook newsfeed
      Items from your blog or your blogroll
      Places or meetings you are currently attending
      Post jobs or ask for potential positions
      Events of interest or attending
      Advice needed
    • What to Tweet
      Event coverage
      Promoting Blog
      Giving Info
      Promoting Blog
    • Retweet
      What to Retweet
      Article links
      Make sure your retweets are relevant to what you represent or of interest to your followers
    • Shrink Long URL’s
      Tools exist to shrink long URLs:
    • Do’s and Don’t
      • Do’s
      • What would come naturally at a social gathering
      • Communicate with others as you would in person
      • Respond to others random and make new connections
      • Ask questions (about work, jobs, services, likes and dislikes)
      • Provide help and assistance as much as possible
      • Share news, information, gratitude, stories
      • Be as much a human as you can be
      • Don’t
      • Just talk about yourself or your services
      • Tweet about your products or services all the time. Use an 80/20 rule
      • Be unsocial/introverted/non-spoken
      • Send DMs to people that look like an advertisement (unless they ask a question about your products or services)
      • Be rude, unless someone had it coming
    • Twitter Tools
      Twitter.ezinearticles – find people to follow in your nich by checking the categories of the authors at EzineArticles.com
      FriendorFollow.com – See who is following you and who you aren’t following back
      MrTweet.com – provides recommendations on who to follow
      SocialOomph.com –manage your tweets, FB posts, and blogs
      Ping.fm – syndicate your tweets to other places on the web
      Twitpic.com – uploads and posts picture to twitter
      Tweetdeck.com – desk top application to manage your account(s)
    • Twollo – find people with same interests. Leading way to get targeted twitter followers as you list yourself
      Tweetchat.com – follow the conversation for #hash tags
      Search.twitter.com – search people, hastags, topics
      Twitthis.com – for blog and website visitors
      Twitthat.com – for you to tweet
      Hootsuite.com– manage multiple tweeter and FB accounts and schedule tweets
      Hashtags.org to follow hashtags
      Twitterfeed.com – automatically post rss feed as a tweet (ie blog, newsfeed)
      Extensions on web browsers
    • Beware
      • Can be very addictive
      • Can cause black-outs!!! You’ll find yourself asking:Where Did All The Time Go Today? Answer: Twitter
      • Can cause you to leak out more than you care to
      • Once it’s on the Internet…it stays on the Internet
      • Can destroy your reputation if used incorrectly
    • Twitter with
      Emerging Media Marketing and Public Relations
      Part 2
    • Twitter Lists
      Users can organize others into lists. You can view those list and follow them.
      20 lists per user
      List names can’t begin with a number
      Lists names can’t exceed 25 characters
      Max 500 accounts on each list
      Make them public or private
      See who has you listed
      Use formulist.com
      Use listorious.com
    • Hashtags
      Subjects or phrases your tweet is about.
      It will come up in view of people following the hashtag.
      Use hashtags for events, programs, create one…hashtags.org
    • Platforms
      Platforms for twitter
      Tweetdeck - desktop
      Hootsuite is web based
      Seemsic – desktop
      Create columns to watch specific hashtags, people or mentions
      Schedule tweets
    • Tips to Increase Twitter Followers for your Local Business
      • Make sure your Twitter profile up to date
      • Post interesting content often. Balance unique content (authored by you) and shared content (authored by others).
      • Time your tweets
      • Connect with connections first.
      • Follow people in your industry, niche, and topic area
      • Tap into influential local circles.
      • Participate in #FollowFriday
      • Twitter Lists
      • Participate in Twitter Chats
      • Answer questions and engage
    • Twitter forFacebook and Blog
      Intergrate your twitter with Facebook and your blog
      FB post to twitter post
      Twitter post to FB post
      Page or profile
      Blog – use feedburner to post your blog post to twitter.
    • Twitter for Marketing/PR
      • Drive traffic to your site or blog
      • Promote events and add a Hashtag
      • Become the thought leader in your industry
      • Seek out reporters, bloggers, media personnel
      • Watch for promotional opportunities
      • Send a DM instead of email
      • Build Your Public Relations
    • Twitter for Marketing/PR
      • Tweet links to articles
      • Pdf’s (info) that you post on docstoc or scribd
      • Create a twitter coupon
      • Twtqponhttp://twtqpon.com/ use on twitter and other social networks
      • Four Square tweets location
      • Create promotions and coupons
    • Monitor Tools
      • SocialOomph –http://www.socialoomph.com/
      • Klout – www.klout.com track the impact of your opinions, links, and recommendations
      • Radian 6 - http://www.radian6.com/
    • Public Awareness
      Add your twitter address to your signature line in your email.
      Add the twitter icon to your website linked to your twitter account
      Add the twitter url to all advertising twitter.com/hvwinegoddess
      Insert twitter feed to your facebook page
      Insert twitter feed to you blog
      Have a sign in your business that says:
      Follow us
    • Mobile Apps
    • Emerging Media Marketing and PR Consulting for
      Small Business
      Debbie Gioquindo
      Presentation can be found