2011 Dutchess Country Regional Chamber Twitter Seminar

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2011 twitter presentation for the Dutchess County Regional Chamber of Commerce

2011 twitter presentation for the Dutchess County Regional Chamber of Commerce

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  • 1. Twitter with
    Emerging Media Marketing and Public Relations
    Part 1
  • 2. What is Twitter
    140 Characters or less
    Instant Feed Back
    Instant Q & A
    Instant Recommendations
    Instant Referrals
    Turns you into a resource for others
    Instant Marketing
    Find Conversations
    Find Like-Minded People
    See what others are saying about your company
    Easy to partner with other businesses and see what your competitors are doing and selling
  • 3. Opportunities
    • Opportunities in 140 characters or less
    • 4. New mode of customer communication that can be tailored to customer preferences
    • 5. Relationship building – Adding Value
    • 6. Product promotion and sales
    • 7. Identify your audience
    • 8. Provide useful content
    • 9. Engage in conversation
    • 10. Corporate Reputation Management
    • 11. Your brands personality.
    • 12. A live person
  • Event Tweeting
    Use platform for live tweeting during events
    Crisis Management
    Fastest way to respond and maintain open channel
    Issue Advocacy
    Connect people with similar interest
    Non-profits create a community, provide useful information ot those they serve, volunteers, donors and others supporters
  • 13. Join the Conversation
  • 14. Creating a Profile
    Says everything about you in 160 characters
    Place for your website or blog
    Make use of a background, colors, fonts
    Use 2 profiles (one for business and one for you…each team member should have one too, and they should stay active on it.
    ALWAYS USE YOUR OWN ICON or PHOTO – can even use animated GIF in the icon.
  • 15. Build Your Profile
  • 16. Build Your Profile Now What?
    • Follow people with similar interest
    • 17. Get into the conversation
    • 18. Don’t Spam
    • 19. Update daily
    • 20. Find the buzz and contribute
    • 21. Help others out
    • 22. Create relationships
    • 23. Integrate Twitter with other social networks
  • Who to Follow
    Me @hvwinegoddess
    Follow People Being Followed by Those Your Following
    Follow People in your Industry
    Follow People You’ve Met At Events
    Don’t Follow Too Many At Once
    Use www.mrtweet.com to find people to follow
    Use twitter lists – follow list of influential people in your industry
    People in the Hudson Valley
    People with Similar Interest
  • 24. How to make a Twitter Post
    140 characters to per message
    Hashtags(#) to track messages
    Use @ symbol for replies
    Use D, followed by account name to send direct message to someone
    Use “RT @accountname: ” followed by quote to retweet someone’s tweet
  • 25. How to make a Twitter Post
    with hashtags
  • 26. What to Tweet
    Daily occurrences (things your working on)
    Your clients (projects your working on or their websites)
    Links to things you find interesting
    Things your listening to
    Items in your Facebook newsfeed
    Items from your blog or your blogroll
    Places or meetings you are currently attending
    Post jobs or ask for potential positions
    Events of interest or attending
    Advice needed
  • 27. What to Tweet
    Event coverage
    Promoting Blog
    Giving Info
    Promoting Blog
  • 28. Retweet
    What to Retweet
    Article links
    Make sure your retweets are relevant to what you represent or of interest to your followers
  • 29. Shrink Long URL’s
    Tools exist to shrink long URLs:
  • 30. Do’s and Don’t
    • Do’s
    • 31. What would come naturally at a social gathering
    • 32. Communicate with others as you would in person
    • 33. Respond to others random and make new connections
    • 34. Ask questions (about work, jobs, services, likes and dislikes)
    • 35. Provide help and assistance as much as possible
    • 36. Share news, information, gratitude, stories
    • 37. Be as much a human as you can be
    • 38. Don’t
    • 39. Just talk about yourself or your services
    • 40. Tweet about your products or services all the time. Use an 80/20 rule
    • 41. Be unsocial/introverted/non-spoken
    • 42. Send DMs to people that look like an advertisement (unless they ask a question about your products or services)
    • 43. Be rude, unless someone had it coming
  • Twitter Tools
    Twitter.ezinearticles – find people to follow in your nich by checking the categories of the authors at EzineArticles.com
    FriendorFollow.com – See who is following you and who you aren’t following back
    MrTweet.com – provides recommendations on who to follow
    SocialOomph.com –manage your tweets, FB posts, and blogs
    Ping.fm – syndicate your tweets to other places on the web
    Twitpic.com – uploads and posts picture to twitter
    Tweetdeck.com – desk top application to manage your account(s)
  • 44. Twollo – find people with same interests. Leading way to get targeted twitter followers as you list yourself
    Tweetchat.com – follow the conversation for #hash tags
    Search.twitter.com – search people, hastags, topics
    Twitthis.com – for blog and website visitors
    Twitthat.com – for you to tweet
    Hootsuite.com– manage multiple tweeter and FB accounts and schedule tweets
    Hashtags.org to follow hashtags
    Twitterfeed.com – automatically post rss feed as a tweet (ie blog, newsfeed)
    Extensions on web browsers
  • 45. Beware
    • Can be very addictive
    • 46. Can cause black-outs!!! You’ll find yourself asking:Where Did All The Time Go Today? Answer: Twitter
    • 47. Can cause you to leak out more than you care to
    • 48. Once it’s on the Internet…it stays on the Internet
    • 49. Can destroy your reputation if used incorrectly
  • Twitter with
    Emerging Media Marketing and Public Relations
    Part 2
  • 50. Twitter Lists
    Users can organize others into lists. You can view those list and follow them.
    20 lists per user
    List names can’t begin with a number
    Lists names can’t exceed 25 characters
    Max 500 accounts on each list
    Make them public or private
    See who has you listed
    Use formulist.com
    Use listorious.com
  • 51. Hashtags
    Subjects or phrases your tweet is about.
    It will come up in view of people following the hashtag.
    Use hashtags for events, programs, create one…hashtags.org
  • 52. Platforms
    Platforms for twitter
    Tweetdeck - desktop
    Hootsuite is web based
    Seemsic – desktop
    Create columns to watch specific hashtags, people or mentions
    Schedule tweets
  • 53. Tips to Increase Twitter Followers for your Local Business
    • Make sure your Twitter profile up to date
    • 54. Post interesting content often. Balance unique content (authored by you) and shared content (authored by others).
    • 55. Time your tweets
    • 56. Connect with connections first.
    • 57. Follow people in your industry, niche, and topic area
    • 58. Tap into influential local circles.
    • 59. Participate in #FollowFriday
    • 60. Twitter Lists
    • 61. Participate in Twitter Chats
    • 62. Answer questions and engage
  • Twitter forFacebook and Blog
    Intergrate your twitter with Facebook and your blog
    FB post to twitter post
    Twitter post to FB post
    Page or profile
    Blog – use feedburner to post your blog post to twitter.
  • 63. Twitter for Marketing/PR
    • Drive traffic to your site or blog
    • 64. Promote events and add a Hashtag
    • 65. Become the thought leader in your industry
    • 66. Seek out reporters, bloggers, media personnel
    • 67. Watch for promotional opportunities
    • 68. Send a DM instead of email
    • 69. Build Your Public Relations
  • Twitter for Marketing/PR
    • Tweet links to articles
    • 70. Pdf’s (info) that you post on docstoc or scribd
    • 71. Create a twitter coupon
    • 72. Twtqponhttp://twtqpon.com/ use on twitter and other social networks
    • 73. Four Square tweets location
    • 74. Create promotions and coupons
  • Monitor Tools
    • SocialOomph –http://www.socialoomph.com/
    • 75. Klout – www.klout.com track the impact of your opinions, links, and recommendations
    • 76. Radian 6 - http://www.radian6.com/
  • Public Awareness
    Add your twitter address to your signature line in your email.
    Add the twitter icon to your website linked to your twitter account
    Add the twitter url to all advertising twitter.com/hvwinegoddess
    Insert twitter feed to your facebook page
    Insert twitter feed to you blog
    Have a sign in your business that says:
    Follow us
  • 77. Mobile Apps
  • 78. Emerging Media Marketing and PR Consulting for
    Small Business
    Debbie Gioquindo
    Presentation can be found