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What’s right for you?
2012 – Add Google+& Pinterest
Social Media Channels  Social             Video &       Mobile       OnlineNetworks             Pictures    Marketing     ...
Why Social Media They are already talking about you Social Media allows your customers & potential customers to communic...
Content Speak as if you were face to face conversation Determine your brand personality. Identify your companys  persona...
Twitter for Business   Use the name of your business   Use your business logo   Create background that represents your ...
Facebook Create a Page for your    Ask for fans  business (NOT A           opinions, stories or  PROFILE)               ...
New Page Look
Facebook Changes Cover photo 850 x 315 pixels    No call to action in photo Profile picture 180x180 pixels Highlight a...
Dominate Facebook Feeds Post 2 – 5 Times a day – consistency is key.    Post different content each time    Keep posts ...
Google+ B2B Use links and photos Add friends Create hangouts
Yelp•Have you claimed your business on Yelp? Claim it!•36% users income between $100K - $150K•Monitor•Address complaints
Linked In Set up a personal profile Set up a company profile Personally join linked-in  groups that have to do  with yo...
Blogging 57% of companies using blogs say they acquire  customers from leads generated directly from their  blog Bloggin...
BloggingPlatforms       Components   Blogger      Attention grabbing article   Wordpress       title   Posterous     ...
BloggingContent Articles that are NOT  promotional Share industry expertise Don’t use industry  jargon, write as if you...
Mobile Marketing Make sure your website can be viewed correctly on  mobile devices Participate in a mobile app if your r...
Mobile Marketing Four Square    Claim your business    Offer promotions to the Mayor    Create levels Claim your busi...
QR Code Use these on printed material   Brochures   Print ads   Business cards   Rack cards   Signs Direct QR code ...
Pinterest Ranked 5th driving traffic  referrrals behind  FB, TW,YT, Yahoo. Visual medium Lifestyle /  Retail most popular
Website Website is your storefront   Website should be mobile   Website should be up to date   Social icons on site  ...
Monitoring Social Media Google Alerts Twitter    Twilert Google Reader / RSS Feeds Facebook Insights    Hyper-alerts
Debbie Gioquindo, CSW, WLSEmerging Media Marketing and PublicRelations for Small BusinessEmail: debbie@debbiegioquindo.com...
Tourism Social Media Presentation
Tourism Social Media Presentation
Tourism Social Media Presentation
Tourism Social Media Presentation
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Tourism Social Media Presentation

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Presented at the New York State Tourism Conference

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  • Short posts received 27% higher engagement rates
  • Share industry issues and problems your potential customer face that your product or service helps to solve.Think about the 10 most common questions you get asked by prospective new customers and write a short article explaining an answer to each of these questions. Once a week for 10 weeks and you have a strong foundation for a successful blog. Then keep your business blog acked with interesting content. Let you expertise and passion shine thorugh
  • Transcript of "Tourism Social Media Presentation"

    1. 1. What’s right for you?
    2. 2. 2012 – Add Google+& Pinterest
    3. 3. Social Media Channels Social Video & Mobile OnlineNetworks Pictures Marketing ForumsGoogle+ Blogs Flickr FourSquare YelpFacebook YouTube Coupons TripAdvisor Twitter Vimeo FB Check FourSquare Pinterest In
    4. 4. Why Social Media They are already talking about you Social Media allows your customers & potential customers to communicate directly with you Social Media is the #1 Visited sites then search engines
    5. 5. Content Speak as if you were face to face conversation Determine your brand personality. Identify your companys personality traits, the reason customers come to you. Know what your customers, audience or community want to talk about Create value for your customers
    6. 6. Twitter for Business Use the name of your business Use your business logo Create background that represents your business Use search.twitter.com to find your industry influencers – follow them Tweet information Retweet information Links Photos Use hashtags in post Create a twitter chat around a subject
    7. 7. Facebook Create a Page for your  Ask for fans business (NOT A opinions, stories or PROFILE) advice Post information  History  Advice  How-to  Photos
    8. 8. New Page Look
    9. 9. Facebook Changes Cover photo 850 x 315 pixels  No call to action in photo Profile picture 180x180 pixels Highlight a story  Star icon (upper right on post) Pin story on top of page for a week  Click pencil Tell people about company milestones 12 apps to showcase and three apps in top row.  Change app photo to entice call to action
    10. 10. Dominate Facebook Feeds Post 2 – 5 Times a day – consistency is key.  Post different content each time  Keep posts short Include photos or links with your updates Use Facebook Ads to  Promote a post  Target existing fans  Promote your page  Target outside your fans
    11. 11. Google+ B2B Use links and photos Add friends Create hangouts
    12. 12. Yelp•Have you claimed your business on Yelp? Claim it!•36% users income between $100K - $150K•Monitor•Address complaints
    13. 13. Linked In Set up a personal profile Set up a company profile Personally join linked-in groups that have to do with your business  Post blog posts in groups  Start and participate in discussions
    14. 14. Blogging 57% of companies using blogs say they acquire customers from leads generated directly from their blog Blogging is becoming a niche Benefits to your brand  Thought leadership  Improved customer service  Humanize brand  Loyalty  Improved SEO
    15. 15. BloggingPlatforms Components  Blogger  Attention grabbing article  Wordpress title  Posterous  Well written & formated text  Tumblr  Use images & video  Links  Call to action  Post 2 – 5 times a week
    16. 16. BloggingContent Articles that are NOT promotional Share industry expertise Don’t use industry jargon, write as if you are explaining it to your mother Think of keywords your customer would describe your business
    17. 17. Mobile Marketing Make sure your website can be viewed correctly on mobile devices Participate in a mobile app if your region has one  Finger Lakes  Long Island  Hudson Valley
    18. 18. Mobile Marketing Four Square  Claim your business  Offer promotions to the Mayor  Create levels Claim your business on Facebook Places  Offer promotions
    19. 19. QR Code Use these on printed material  Brochures  Print ads  Business cards  Rack cards  Signs Direct QR code to  Video  Facebook  Twitter  Contest
    20. 20. Pinterest Ranked 5th driving traffic referrrals behind FB, TW,YT, Yahoo. Visual medium Lifestyle / Retail most popular
    21. 21. Website Website is your storefront  Website should be mobile  Website should be up to date  Social icons on site  Contact us
    22. 22. Monitoring Social Media Google Alerts Twitter  Twilert Google Reader / RSS Feeds Facebook Insights  Hyper-alerts
    23. 23. Debbie Gioquindo, CSW, WLSEmerging Media Marketing and PublicRelations for Small BusinessEmail: debbie@debbiegioquindo.comwww.debbiegioquindo.comwww.hudsonvalleywinegoddess.comwww.facebook.com/hvwinegoddesshttps://www.facebook.com/DebbieGioquindoEmergingMediaPR@hvwinegoddess
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