0
A tool for your small business

With
Debbie Gioquindo
Permission based communications
 Cost effective
 Long tail marketing
 Humanizes you and your brand
 You become a knowl...
 Push
A

marketing

place where you only speak

 Aggressive
A

sales

replacement for your current marketing
Facebook 73%
incomes above
$75,000

Blog – Establish
credibility

Twitter – 140
Characters or
less

Instagram – 68%
women
...
Google + 70%
Male oriented

Pinterest
Dominated by
women

Linked In
network of
trusted contacts

Podcasting
Share 648,748 pieces of content

• Reaches more adults 18-34 than any cable network

Users send 100,000 tweets

Share 3,60...
 Doesn’t

matter if you don’t tweet
 Doesn’t matter if you don’t have a facebook
page
Using Social Media for your busine...
SOURCE: STATE OF INBOUND
MARKETING, HUBSPOT, MARCH 2012
 Observe


Get on networks to see where they are talking
about similar products











Use hashtags to find t...
 Begin

with one to two networks. If two,
make sure they compliment each other.
(Facebook & Twitter)

 Establish

a pres...
Hashtags is the # symbol followed by a
keyword or phrase that helps people find
tweets or posts around things that they ar...
Fastest growing network
 Pin

content that will be shared
 Don’t just pin your products
 Pin images that compliment but not compete
 You can i...
 Shop

more often
 Purchase more items
 Generates referrals
 Refer buyers to our website or brick and
mortar store
 Create

a Page for
your business (NOT
A PROFILE)
 Post information





History
Advice
How-to
Photos

 Ask

for fa...
 Post



2 – 5 Times a day – consistency is key.

Post different content each time
Keep posts short

 Include

photos ...
•
•
•
•

Opportunities in 140 characters or less
New mode of customer communication that
can be tailored to customer prefe...
 Events

Webinars
 Speaking engagents
 Podcasts
 Live events
 Training
 New Product
 Book


 Blog

content
 Prod...
 140

characters to per message
 Hashtags(#) to track messages
 Use @ symbol for replies
 Use D, followed by account n...
 Listen

to what is going on and use it as a
market research tool
 Observe
 Tweet
 Lifespan

of tweet 30 sec.

 Share

multiple times cause same people
won’t see it

 Schedule
 Use

content out every ...
 B2B
 Use

links and
photos

 Add

friends

 Create

hangouts
 Linking

picture and
video content with
your brands story
and culture
 Have a central
theme
 Photos must be
visually a...
Get app
 Take photo with camera (not thru app)
 Enhance photos
 Upload with hashtags
 Engage with users
 Like photos
...


Use these on printed
material
 Brochures
 Print ads
 Business cards
 Rack cards
 Signs



Direct QR code to
 Vid...
 Twitter



Hootsuite
Tweetdeck

 Dlvr.it

 Postplanner

for Facebook – schedule and
content ideas for Facebook. (to ...
Free 5 Feeds, 3 Social Profiles, and your feed is updated every 30
minutes.
Free – limited to 3 searches per day
Wine Tastings, Education &
Consulting
Social Media Consulting
for Small Business
www.HudsonValleyWineGoddes.com
hvwinegodd...
Social Media: A Tool For Your Small Business
Social Media: A Tool For Your Small Business
Social Media: A Tool For Your Small Business
Social Media: A Tool For Your Small Business
Social Media: A Tool For Your Small Business
Social Media: A Tool For Your Small Business
Social Media: A Tool For Your Small Business
Social Media: A Tool For Your Small Business
Social Media: A Tool For Your Small Business
Social Media: A Tool For Your Small Business
Social Media: A Tool For Your Small Business
Social Media: A Tool For Your Small Business
Social Media: A Tool For Your Small Business
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Social Media: A Tool For Your Small Business

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An overview of the social media platforms to decide what platforms to focus your time on. This presentation was prepared and presented to SCORE and kicked off their social media seminars

Published in: Social Media, Technology, Business
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Transcript of "Social Media: A Tool For Your Small Business"

  1. 1. A tool for your small business With Debbie Gioquindo
  2. 2. Permission based communications  Cost effective  Long tail marketing  Humanizes you and your brand  You become a knowledgeable expert on your brand.  Build and promote your brand  Create loyal connections, create relationships  Customer engagement  Speak to people with common interests  Networking 
  3. 3.  Push A marketing place where you only speak  Aggressive A sales replacement for your current marketing
  4. 4. Facebook 73% incomes above $75,000 Blog – Establish credibility Twitter – 140 Characters or less Instagram – 68% women Youtube - +6 Billion hours watched monthly
  5. 5. Google + 70% Male oriented Pinterest Dominated by women Linked In network of trusted contacts Podcasting
  6. 6. Share 648,748 pieces of content • Reaches more adults 18-34 than any cable network Users send 100,000 tweets Share 3,600 photos Social Media allows your customers to communicate directly with you Social Media is the #1 visited sites then search engines
  7. 7.  Doesn’t matter if you don’t tweet  Doesn’t matter if you don’t have a facebook page Using Social Media for your business is about the CUSTOMERS YOU WANT TO REACH
  8. 8. SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  9. 9.  Observe  Get on networks to see where they are talking about similar products        Use hashtags to find the conversations Ask customers what channels they are on   & Listen Facebook Twitter Google + Pinterest Instagram Ask customers if they would like a newsletter Observe the different channels and see where you get the most response from.
  10. 10.  Begin with one to two networks. If two, make sure they compliment each other. (Facebook & Twitter)  Establish a presence  Move onto another network  Don’t expect overnight success. It takes time.
  11. 11. Hashtags is the # symbol followed by a keyword or phrase that helps people find tweets or posts around things that they are interested in. #wine #followfriday #throwbackthursday #foodchat #winechat #encouragement
  12. 12. Fastest growing network
  13. 13.  Pin content that will be shared  Don’t just pin your products  Pin images that compliment but not compete  You can include prices on your pin  They receive 36% more likes  Key is to frequently pin beautiful images with helpful captions
  14. 14.  Shop more often  Purchase more items  Generates referrals  Refer buyers to our website or brick and mortar store
  15. 15.  Create a Page for your business (NOT A PROFILE)  Post information     History Advice How-to Photos  Ask for fans opinions, stories or advice
  16. 16.  Post   2 – 5 Times a day – consistency is key. Post different content each time Keep posts short  Include photos or links with your updates  Use Facebook Ads to  Promote a post   Target existing fans Promote your page   Target outside your fans Target competitor fans
  17. 17. • • • • Opportunities in 140 characters or less New mode of customer communication that can be tailored to customer preferences Relationship building – Adding Value Product promotion and sales – – – • Identify your audience Provide useful content Engage in conversation Corporate Reputation Management – – Your brands personality. A live person
  18. 18.  Events Webinars  Speaking engagents  Podcasts  Live events  Training  New Product  Book   Blog content  Product Info  Company News  Leverage twitter traffic to other locations     FB Linked In Google + Website  Promote yourself  Lending a hand  How can I help you. Give value back to your audience
  19. 19.  140 characters to per message  Hashtags(#) to track messages  Use @ symbol for replies  Use D, followed by account name to send direct message to someone  Use “RT @accountname: ” followed by quote to retweet someone’s tweet  Like a tweet
  20. 20.  Listen to what is going on and use it as a market research tool  Observe  Tweet
  21. 21.  Lifespan of tweet 30 sec.  Share multiple times cause same people won’t see it  Schedule  Use content out every few hours hashtags
  22. 22.  B2B  Use links and photos  Add friends  Create hangouts
  23. 23.  Linking picture and video content with your brands story and culture  Have a central theme  Photos must be visually appealing  Content must give people reason to follow New items  Sneak Peaks  Behind the scenes  Special deals 
  24. 24. Get app  Take photo with camera (not thru app)  Enhance photos  Upload with hashtags  Engage with users  Like photos  Repost content  Comment  Through posting, post on other channels  Facebook page  Twitter  Tumblr 
  25. 25.  Use these on printed material  Brochures  Print ads  Business cards  Rack cards  Signs  Direct QR code to  Video  Facebook  Twitter  Contest
  26. 26.  Twitter   Hootsuite Tweetdeck  Dlvr.it  Postplanner for Facebook – schedule and content ideas for Facebook. (to schedule and curate there is a fee)  Social Crawlytics – where content does best on each network  Keywords – Google Adwords Keywords
  27. 27. Free 5 Feeds, 3 Social Profiles, and your feed is updated every 30 minutes.
  28. 28. Free – limited to 3 searches per day
  29. 29. Wine Tastings, Education & Consulting Social Media Consulting for Small Business www.HudsonValleyWineGoddes.com hvwinegoddess@gmail.com 845-206-9463
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