BBC2.0: The BBC’s 15 Web Principles

Slide 1: Click to edit Master title BBC 2.0 style The BBC’s 15 Web Principles Tom Loosemore BBC Future Media & Technology 13th March 2007

Slide 2: Photo credit: http://www.flickr.com/photos/essjay/

Slide 3: “The purpose of the BBC is to make great programmes”

Slide 4: W of the BBC is RO “The purpose NG to make great programmes”

Slide 5: ?

Slide 6: Photo credit: http://www.flickr.com/photos/essjay/

Slide 8: The Public Purposes of the BBC — (b) sustaining citizenship and civil society (c) promoting education and learning (d) stimulating creativity and cultural excellence (e) representing the UK, its nations, regions and communities (e) bringing the UK to the world and the world to the UK (f) in promoting its other purposes, helping to deliver to the public the benefit of emerging communications technologies and services and, in addition, taking a leading role in the switchover to digital television.

Slide 9: How the BBC delivers its Public Purposes (1) The BBC’s main activities should be the promotion of its Public Purposes through the provision of output which consists of information, education and entertainment, supplied by means of— (a) television, radio and online services;

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Slide 11: DR Fifteen The BBC’s AF Web Principles T

Slide 12: Principle #1 Build web products that meet user needs: • anticipate needs not yet fully articulated by users, then meet them with products that set new standards.

Slide 15: Principle #2 The very best websites do one thing really, • really well: do less, but execute perfectly.

Slide 18: Principle #3 Do not attempt to do everything yourselves: • link to other high-quality sites instead. Your users will thank you. Use other people's content and tools to enhance your site, and vice versa.

Slide 19: Participation: John Peel Day

Slide 22: Principle #4 Fall forward, fast: make many small bets, • iterate wildly, back successes, kill failures, fast.

Slide 23: open.bbc.co.uk/catalogue

Slide 24: Principle #5 Treat the entire web as a creative canvas: • don't restrict your creativity to your own site.

Slide 27: Principle #6 The web is a conversation. Join in: Adopt a • relaxed, conversational tone. Admit your mistakes.

Slide 29: Principle #7 Any website is only as good as its worst • page: Ensure best practice editorial processes are adopted and adhered to.

Slide 30: The BBC’s worst page?

Slide 31: Principle #8 Make sure all your content can be linked to, • forever.

Slide 33: Principle #9 Remember your granny won't ever use • Second Life: She may come online soon, with very different needs from early- adopters.

Slide 35: Principle #10 Maximise routes to content: Develop as many • aggregations of content about people, places, topics, channels, networks & time as possible. Optimise your site to rank high in Google.

Slide 37: Principle #11 Consistent design and navigation needn't • mean one-size-fits-all: Users should always know they're on one of your websites, even if they all look very different. Most importantly of all, they know they won't ever get lost.

Slide 39: Principle #12 Accessibility is not an optional extra: Sites • designed that way from the ground up work better for all users.

Slide 40: TrainTimes.org.uk

Slide 41: Principle #13 Let people paste your content on the walls • of their virtual homes: Encourage users to take nuggets of content away with them, with links back to your site

Slide 43: Principle #14 Link to discussions on the web, don't host • them: Only host web-based discussions where there is a clear rationale

Slide 45: Principle #15 Personalisation should be unobtrusive, • elegant and transparent: After all, it's your users' data. Best respect it.

Slide 48: And if Fifteen is too many… …here’s Five: • Gregarious • (sociable, participatory) • Straightforward • (simple, uncomplicated) • Open • (exposed, unguarded) • Functional • (usable, useful) • Evolving • (emergent, growing)

Slide 49: Click to edit Master title Thank You style tom.loosemore@bbc.co.uk