Componence Chameleon & Generate added value for content of publishers through mashups and social networks Door Ha Vo Componence April 2009 (c) Componence 2009 Getting real value from popular Web 2.0 platforms

SOCIAL NETWORKS & MASHUPS The solution is your content in a LongTail strategy

The solution is your content in a LongTail strategy

Social networks are unstoppable! In the UK, social sites account for one in every six minutes the average internet user spends online It’s not just young people anymore. Faceboook gets more 35+ and Twitter also get 50+ They spend more and more time there. Since 2008 – more messages in social networks than e-mails Source: Nielsen Online, Global Index, Dec 07-Dec ‘08

In the UK, social sites account for one in every six minutes the average internet user spends online

It’s not just young people anymore. Faceboook gets more 35+ and Twitter also get 50+

They spend more and more time there. Since 2008 – more messages in social networks than e-mails

Mashups: enrich your content with free Web API’s There are 1273 Web 2.0 platforms that offer their content and services online through Web APIs The most used are Google Maps, Flickr, YouTube, Amazon, MS Virtual Earth, eBay, Twitter, Yahoo Maps en del.i.cio.us Source: www.programmableweb.com

There are 1273 Web 2.0 platforms that offer their content and services online through Web APIs

The most used are Google Maps, Flickr, YouTube, Amazon, MS Virtual Earth, eBay, Twitter, Yahoo Maps en del.i.cio.us

CAN WEB 2.0 GENERATE ADDED VALUE? Your proposition must be better to attract & bind readers

Your proposition must be better to attract & bind readers

Statement for this discussion “ Publishers can attract & bind readers and subscribers through popular Web 2.0 platforms” More interesting formats Less churn More pageviews More repetitive visits Personalized propositions Closer to readers Social tagging sharing Crowdsourcing Social media marketing Virals Rating Voting Comment Retweed

With Web 2.0 You can make your content more attractive! Who believes in it? Who doesn’t believe in it? It can be done, but how? Virals Voting Rating Crowdsourcing Comment More interesting formats Less churn More repetitive visits Personalized propositions

Who believes in it?

Who doesn’t believe in it?

It can be done, but how?

With Web 2.0 You can bind your client better! Who believes in it? Who doesn’t believe in it? It can be done, but how? Social media marketing sharing Social tagging Retweed More pageviews Closer to readers Personalized propositions

Who believes in it?

Who doesn’t believe in it?

It can be done, but how?

COMPONENCE CHAMELEON MASHUP LAYER How can you get your success with Web 2.0?

How can you get your success with Web 2.0?

Our platform: Chameleon

Comparison of online marketing concepts SEO marketing, Multi channel They’re all pull strategies Your content & services are available on a few locations on the web The focus is about your current proposition of content and services You and search engines are the ones who pull attention to your websites It takes a lot of time & effort to learn about user’s preferences . Personalization is explicit and difficult . Mashups & SMM They’re about push strategies Your content & services are available through many popular locations on the web The focus is about complementing your proposition with external popular content & services You focus on letting readers tell others about your proposition Real user preferences are direct available . Personalization can be made implicit and instant How hard can you pull compared with your competitors? Is your proposition interesting enough to let users spread the word?

SEO marketing, Multi channel

They’re all pull strategies

Your content & services are available on a few locations on the web

The focus is about your current proposition of content and services

You and search engines are the ones who pull attention to your websites

It takes a lot of time & effort to learn about user’s preferences .

Personalization is explicit and difficult .

Mashups & SMM

They’re about push strategies

Your content & services are available through many popular locations on the web

The focus is about complementing your proposition with external popular content & services

You focus on letting readers tell others about your proposition

Real user preferences are direct available .

Personalization can be made implicit and instant

www.wineenmashup.nl Think of the best publishing mashup and win the implementation! The contest starts at May 5 th .