Componence social business@mark-tapley-kiev_20100921
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Componence social business@mark-tapley-kiev_20100921

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Presentation given by Ha at the Mark Tapley conference in Kiev on September 21st 2010.

Presentation given by Ha at the Mark Tapley conference in Kiev on September 21st 2010.

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Componence social business@mark-tapley-kiev_20100921 Componence social business@mark-tapley-kiev_20100921 Presentation Transcript

  • The future of social media is social business
    By Ha Vo
    September 21st 2010
    @MarkTapley, Kiev
  • Agenda
    Introduction
    My journey towards social business
    Social business demos, please do interact!
    Food for thought
  • I will be listening on Twitter
    #MarkTapley
    Or
    @SimplyH
  • My goal today
    Is to show you our vision of social business, the future of social media.
    To inspire you to use social media more conscious to improve your relations with your customers, partners, employees and friends in order to achieve better results via their networks.
    To trigger you to think more creative about how to provide more relevant and better service to your customers and their network, while being conscious about the potential word-of-mouth of every interaction.
  • Why am I standing here?
    MY JOURNEY TOWARDS SOCIAL BUSINESS
  • Triggered by the power of word-of-mouth
    78% of 26,486 say consumer recommendations are the most credible form of advertising (source: global Nielsen survey)
    Online social network users were three times more likely to trust their peers’ opinions over advertising when making purchase decisions (source: JupiterResearch - March 2007)
    64% of consumers reported wanting to see user ratings and reviews (source: Forrester 2008)
    82% of marketers agree that collaboration with customers will prevail over marketing (source: 1to1 Media survey of the 1to1 Xchange panel - April 2008)
    #1: Social Networks are the most popular sites for the coveted 18-24 year old age group. That’s right, social networks beat search engines, web based email and most surprisingly porn (source:Time 2008)
  • Who is Ha Vo?
  • Some of mythoughts and visions
    The essence of social media is to be social
    The future of social media is social business in social comfort zones
    Will Facebook be bigger than Google by 2013?
    Can a cool search mashup be more valuable than Google?
    Will my children microblog to about their health, to pay less for their insurance while get better healthcare?
  • Online is offline, it’s about real people
  • Web 3.0: The future is social business
  • Please do interact!
    DEMOS ABOUT SOCIAL BUSINESS
  • Bring back real service as close as possible
  • Aggregate, personalize & interact
  • Reward your readers for their reviews
  • Know your visitors & interact
  • I hope I’ve inspired you
    FOOD FOR THOUGHT
  • I appreciate direct feedback
    Who didNOTlike my presentation?
    Who has NOT been inspired by the demos?
    Who wouldNOT advise my presentation to your network?
  • To consider social business
    It’s about building real relations, frequent and relevant contact is essential.
    Short term campaign thinking has no space here. Social business is a program with longterm ROI.
    Don’t talk about yourself, others will do that for you. We just need to listen to them and provide them relevant service.
    Don’t just think ‘What’s in it for you?’ but also ‘What’s in it for you and your friends?’
    Social media is a cheap and effective way to keep in touch and to initiate word-of-mouth advertising.
  • It’s about durable interaction
  • Social media is positive ROI
  • ROI is also about interaction and inspiration
    What is your viral ratio?
    (Avg. # invitations per friend) * (conversion)
    According to Seth Godin, >1.3 is good
    Is there a group size that will grow itself?
    According to Facebook for them it was ‘5’
    When does a group of friends grow themselves?
    Viral ratio within group?
    # views, likes, shares / user / period
    # interactions / user / period
  • Goal: “To be found before we were looked for”
  • It has been a pleasure!
    THANK YOU VERY MUCH