SWOT Analysis.Strengths Indiaâ€™s geographical location, a culmination of deserts, forests, mountains, and beaches.A wealth of archeological sites and historical monuments.Manpower costs in the Indian hotel industry are one of the lowest in the world. This provides better margins for the industry.Weaknesses Lack of adequate infrastructure. The airlines in India, for example, are inefficient and do not provide basic facilities at airports. The road condition in India is very bad.No proper marketing of Indiaâ€™s tourism abroad. Foreigners still think of India is one of poverty, superstition, and diseases. The case of plague in Surat in 1994 led to decrease of 36% in arrival of foreign tourists in India.Opportunities More proactive role from the government of India in terms of framing policies.Allowing entry of more multinational companies into the country giving us a global perspective.Growth of domestic tourism. The advantage here is that domestic tourism and international tourism can be segregated easily owing to the different in the period of holidays.Threats Political turbulence within India in Kashmir and Gujarat has also reduced tourist traffic.Aggressive strategies adopted by other countries like Australia, Singapore in promoting tourism
Facts:-• International Tourism is one of the oldest and huge source of foreign income to the host country.• Not only the country which are developed but the country which are less developed or developing can make a good chunk of foreign money by the help of tourism.
• Some of the Countries like France, Egypt, Greece, Lebanon, Israel, the United States, the United Kingdom, India, Spain, Italy, and Thailand, and many island nations, such as Mauritius, The Bahamas, Fiji, Maldives, Philippines and the Seychelles are the countries for which Tourism plays a very great role in there GDP.• It brings in large amounts of income in payment for goods and services available, contributing an estimated 5% to the worldwide gross domestic product (GDP), and it creates opportunities for employment in the service industries associated with tourism.
What does it include:- Transportation Service All these activities ultimately provides the spreading of culture and makes Airlines, Crui the host country Accommoda Tourism se ships and known world wide tions taxicabs along with produce an employment and good amount of money. Hospitality Service
Types of Travels:-Leisure travelWinter tourismMass tourism
Types of Travels:-Adjectival tourism:- – Adjectival tourism refers to the numerous niche or specialty travel forms of tourism. Cultural tourism Geotourism Heritage tourism Medical tourism Religious tourism Wildlife tourism Sports Tourism
Most-visited countries by international tourist arrivalsIn 2010, there were 940 million international tourist arrivals, with a growth of 6.6% as compared to 2009. UNWTO International International Change Regional tourist tourist 2009 Rank Country Market arrivals arrivals to 2010 (2010) (2009) 1 France Europe 76.8 million 76.8 million 0.00% 2 United States North America 59.7 million 55.0 million 8.70% 3 China Asia 55.7 million 50.9 million 9.40% 4 Spain Europe 52.7 million 52.2 million 1.00% 5 Italy Europe 43.6 million 43.2 million 0.90% 6 United Kingdom Europe 28.1 million 28.2 million -0.20% 7 Turkey Europe 27.0 million 25.5 million 5.90% 8 Germany Europe 26.9 million 24.2 million 10.90% 9 Malaysia Asia 24.6 million 23.6 million 3.90% 10 Mexico North America 22.4 million 21.5 million 4.40%
International tourism receiptsInternational tourism receipts grew to US$919 billion (€693 billion) in 2010, corresponding to an increase in real terms of 4.7% from 2009. UNWTO International Regional Tourism Rank Country Market Receipts (2010) 1 United States North America $103.5 billion 2 Spain Europe $52.5 billion 3 France Europe $46.3 billion 4 China Asia $45.8 billion 5 Italy Europe $38.8 billion 6 Germany Europe $34.7 billion 7 United Kingdom Europe $30.4 billion 8 Australia Oceania $30.1 billion 9 Hong Kong (China) Asia $23.0 billion 10 Turkey Europe $20.8 billion
International tourism expendituresThe World Tourism Organization reports the following countries as the top ten biggest spenders on international tourism for the year 2010. UNWTO International Regional Tourism Rank Country Market Expenditures (2010) 1 Germany Europe $77.7 billion 2 United States North America $75.5 billion 3 China Asia $54.9 billion 4 United Kingdom Europe $48.6 billion 5 France Europe $39.4 billion 6 Canada North America $29.5 billion 7 Japan Asia $27.9 billion 8 Italy Europe $27.1 billion 9 Russia Europe $26.5 billion 10 Australia Oceania $22.5 billion
Most-visited cities by international tourist arrivalsTop 10 most visited cities by estimated number of international visitors by selected year InternationalRank City Country visitors Year/Notes (millions) 1 Paris France 15.2 2010 (Excluding extra-muros visitors) 2 London United Kingdom 14.7 2010 3 Antalya Turkey 10.5 2011 4 New York City United States 9.7 2010 United Arab 5 Dubai 9.3 2011 Emirates 2010 (Excluding Malaysian citizens arriving by 6 Singapore Singapore 9.2 land) 7 Kuala Lumpur Malaysia 9 2011 8 Hong Kong Hong Kong (China) 8.4 2010 (Excluding Mainland Chinese visitors) 9 Istanbul Turkey 8.1 201110 Bangkok Thailand 7.2 2010
Most-visited countries byinternational tourist arrivals
France (Attraction)• France attracted 78.95 million foreign tourists in 2010, making it the most popular tourist destination in the world. – Paris, the capital city, is the most visited city in the world. – Paris has some of the worlds largest and renowned museums, including the Louvre, Musée dOrsay – French Riviera – Loire Valley – Tourists also travel to see the annual cycle race, the Tour de France.
France (Attraction)– Theme Parks • Disneyland Paris is Frances and indeed Europes most popular theme park, with 15,405,000 combined visitors to the resorts Disneyland Park and Walt Disney Studios Park in 2009 • Other popular theme parks are the Futuroscope of Poitiers and the Parc Astérix. – Eiffel Tower – Louvre Museum – Palace of Versailles – Musée dOrsay – Arc de Triomphe
United StatesCapital:-Washington, D.C.Currency:-United States Dollar (USD $)Language:-EnglishLargest City:- New York City
United States (Attraction)• Today, there exists a wide range of tourist attractions in the United States such as Amusement parks, Festivals, Gambling, Golf courses, Historical buildings and landmarks, Museums, Galleries.
United States (Attraction)New York City • New York or the Big Apple as it is commonly known is all in all! • Five districts: Manhattan, Brooklyn, the Bronx, Queens, Staten Island, make of New York what it really is: a lively, sparkling cosmopolitan city! • The most interesting and attractive area is, no doubt, Manhattan, where easy is to get around by bus, taxi or tube!
United States (Attraction)– Los Angeles • Las Vegas is a famous city which is known as a hub of gambling, entertainment and shopping. Most of the tourists visit Las Vegas to gamble in large number of casinos. • This place, located in Clark County of Nevada State in United States, used to be nothing but a desert for many years. Soon the deserted place started making a mark as the biggest center of gambling.– Chicago • Chicago is a major city in the state of Illinois in United States • Often referred to as ‘Second City’ or ‘Windy City’, it is a major industrial, financial and educational hub. World- renowned as the global capital of architecture.
China (Attraction)• Beijing – Tiananmen Square, Forbidden City, Temple of Heaven, Summer Palace, the Great Wall, Ming Tomb, Hutong, Lama Temple, Beihai Park, Beijing Capital Museum, Yashow Market• Xian – Xian, also called Changan is the largest city in north-west China. It had served as the nations capital for 13 dynasties. It is famous for historical importance. – Terra-cotta Army, Banpo Museum, Huaqing Hotspring, City Wall, Big Goose Pagoda, Shaanxi Provincial Museum, Xian Great Mosque, Forest of Stone Steles Museum
China (Attraction)• Shanghai – As the largest city in China – Shanghai Bund, Shanghai Jade Buddha Temple, Shanghai Yuyuan Garden, Shanghai Museum, Shanghai Xin Tian Di, Shanghai Oriental Pearl TV Tower, Shanghai Huangpu River• Zhangjiajie Hunan – Zhangjiajie City is located on the west mountians of Hunan Province – Zhangjiajie National Forest Park, Tianzi Mountain, Suoxi Valley Nature Reserve.
China (Attraction)• Silk Road in China – The Silk Road has a history of more than 2,000 years. – Lanzhou, Wuwei, Zhangye, Jiayuguan Pass, Dunhuang, Hami, Turpan, Urumqi, Loulan, Korla, Kuqa (Kucha), Aksu, Kashgar (Kashi), Hotan
Spain:- Capital:-Madrid Currency:-Euro (€) Language:-Spanish Largest City:- Madrid
SPAIN (Attraction)• Alarcon – Alarcón is a beautiful medieval village, set on the rocky surroundings of the River Júcar in Cuenca, about an hour and a half drive from Madrid.• Baeza (Jaén) – Baeza is a beautiful historical town set in the province of Jaén in Andalucía surrounded by Europes largest olive tree plantation and near to one of Spains most impressive national parks, El Parque Nacional de Cazorla.
SPAIN (Attraction)• Cuenca – Declared a World Heritage Site by UNESCO, Cuenca spreads out below the ruins of the Arab castle, the former fortress of Kunka. The modern area of this small city lies below on the Júcar plain.• Pasajes San Juan – San Juan is rich in fishing history and many famous adventurers are said to have set sail from here on their travels.
Italy:- Capital:-Rome Currency:- Euro (€) Language:-Italian Largest City:- Rome
ITALY (Attraction)• Rome – The capital was not built in a day and you will need a lifetime to see it. With so many sites and places to see, you will never be at a loss to do. Whether it is exploring the ancient roman forum and walking where Caesar did, seeing the Vatican, or making a wish at the Trevi Fountain, Rome is an obvious stop for anyone can trip to Italy
ITALY (Attraction)• Venice The city of lovers- Venice is a great place for couples and families. Hang out in St. Mark a Square (watch out for all the pigeons!!), stroll through tiny alleys, and take a gondola ride through the canals. Venice may be an expensive city but it is worth every Euro.• Florence Birthplace of the renaissance and home to the David, Florence is Italy’s second obvious stop. For art lovers and foodies, Florence offers an array of goodies. (Try the gelato!!!) Another bonus: its right in Tuscany, home of Italy is premier wine country.
ITALY (Attraction)• Another places are like: - – Cinque Terra – Sicily – Turin – Capri – Sorrento – Abruzzo – San Gimignano, etc….
United Kingdom:- Capital:-London Currency:-Pound Sterling (GBP) Language:-English Largest City:- London
UNITED KINGDOM (Attraction)• Stonehenge – Stonehenge is a prehistoric stone circle and is believed to have been constructed around 3100BC. No one knows exactly what purpose it served, but it is thought to have been a center of pagan worship.• Tower Bridge – Tower Bridge is one of Londons most recognizable landmarks and also one of the most famous bridges in the world.
UNITED KINGDOM (Attraction)• Chatsworth House – (One of the best country houses in the UK) – The UK is dotted with a huge amount of exceptional country houses and castles, but one of the most beautiful is Chatsworth House in Derbyshire, home of the Duke & Duchess of Devonshire since 1549.• Lake Windermere – Lake Windermere, in Cumbria is 2 miles long, one mile wide and 220 feet deep. It is the largest natural lake in England and is part of the Lake District National Park.
UNITED KINGDOM (Attraction)• York Minster – Almost every British city has a stunning cathedral (bar 18), but York Minster is one of the most impressive.• The Eden Project – The Eden Project is one of the most exciting modern projects in the UK. The complex in Cornwall houses 100,000 plants in two giant transparent domes, each recreating different global climate conditions.
Malaysia:- Capital:-Kuala Lumpur Currency:-Ringgit (RM) (MYR) Language:-Malaysian Largest City:- Kuala Lumpur
Malaysia (Attraction)• Penang – Mostly populated by Chinese community, travelers could find incense and temples everywhere in Penang• Cameron Highland – The hinterland at highland where you can visit tea plantations in the cool air, sipping tea at cafes, viewing flowers and cactus plantation, as well as trying our local steamboat lunch and dinner. You can also play a round of golf there too.
Malaysia (Attraction)• Taman Negara – With the thick rainforest surrounding you, try jungle trekking, tracking elephants with your leech-proof boots. kayaking and overnight at Kenyir Lake. Fishing and exploring the National Park at Endao Rompin.• Sarawak and Sabah – Climb the massive Mt. Kinabalu, visit the mythical Borneo where you can see wild Orang-utan and off course, taste plenty of fresh and cheap seafood! Off the shore of Tawau is the famous Sipadan “scuba diving heaven” Island.
Malaysia (Attraction)• Melaka – The historical city with many ancient architectures and cultures inherited from the Portuguese, Dutch and Spanish. Travelers could learn more on the local Papa and Nyonya community and its culture. Plan a short trip to Melaka to take colourful travel photos• Kuala Lumpur – The capital city of Malaysia. The heaven for entertainment, shopping, drinking, and people watching tourists spots such as the Petronas Twin Tower, Batu Caves, Tasek Perdana with Birds Park, Orchid Garden, museum, zoo, royal palace, chinese temples etc. The best way to explore the city is by utilising its Integrated Railway System to connect to most travel sites
INDIA (Attraction)• Agra – Agra is another place located on the bank of the river Yamuna and has achieved it fames because of the seventh wonder of the world “The Taj Mahal”• Goa – It is one of the smallest state of India the clean blue waters of sea, the open armed welcomes of the natives and fun-loving carnivals attracts the tourist most.
INDIA (Attraction)• Kerala – Kerala has the great potential for Nature tours and beauty lovers, Kerala has it all, hills covered with luxuriant and natural greenery, beaches. Kerala is named as “GOD’S OWN COUNTRY”• Mumbai – Mumbai is commercial capital of the country, most of the people come to Mumbai for trading purpose.
INDIA (Attraction)• Ajanta Ellora Caves – The caves located near Aurangabad are the world renowed for the cave shrines that are cut of the rock, by hand. 34 caves at Ellora and 29 caves at Ajanta and all completely master piece.• Trichy – Trichy were built by the Nayaks of Madhuri and is situated on the bank of river Cauvery. The place is fourth largest city in Tamil Nadu.
SWOT Analysis:-• Strengths – Geographical location, a culmination of deserts, forests, mountains, and beaches. – Archeological sites and historical monuments. – Culture, Trading, Medical Research, etc..• Weakness – Weak infrastructure – Improper Marketing – Cost factors, etc.
SWOT Analysis:-• Opportunities – More proactive role from the government. – Allowing entry of more multinational companies into the country gives a global perspective. – Growth of domestic tourism. The advantage here is that domestic tourism and international tourism can be segregated easily owing to the different in the period of holidays.
SWOT Analysis:-• Threats – Political turbulence – Aggressive strategies adopted by other countries like Australia, Singapore in promoting tourism affects the tourism of other countries.
Findings:-• Lack of adequate infrastructure.• Improper Marketing• Political Turbulence
Solutions:-• Allow corporate sponsorship for heritage buildings• Create experiences, not sightseeing spots• Build great roads and access points• Aggressive tourism marketing strategies• Sell niche tourism areas separately