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Unlocking value: museums and the web 09
 

Unlocking value: museums and the web 09

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Presentation on business model innovation in the context of the images for the future project

Presentation on business model innovation in the context of the images for the future project

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    Unlocking value: museums and the web 09 Unlocking value: museums and the web 09 Presentation Transcript

    • Images of the Future European Union mini workshop april 15
    • Images of the Future European Union mini workshop april 15
    • Images For the Future Unlocking Value mini workshop april 15
    • www.teleread.org
    • • 137.200 hour video • 22.510 hour film • 123.900 hour audio • 2.900.000 photos www.teleread.org
    • Unique view on Dutch History! www.teleread.org
    • • Investment: 173 m Euro • Positive Return: +20/+60 m Euro *SEO analysis 2006 www.teleread.org
    • How?
    • Some examples
    • ED*IT (BETA)
    • Wiki
    • Video labelling game
    • !quot;##$#%&'()quot;*&+(
    • Business Model Innovation
    • ‘A business model is a framework for creating economic, social, and/ or other forms of value’
    • Socio-economic value is best represented in Open models Mission Vision
    • Examples
    • So where is the model?
    • Business Model Innovation Canvas See Alex Osterwalter www.helvetica.com
    • Business Model Innovation Canvas See Alex Osterwalter www.helvetica.com
    • Business Model Innovation Canvas See Alex Osterwalter www.helvetica.com
    • Business Model Innovation Canvas See Alex Osterwalter www.helvetica.com
    • Business Model Innovation Canvas See Alex Osterwalter www.helvetica.com
    • Business Model Innovation Canvas Cost Value See Alex Osterwalter www.helvetica.com
    • The model applied to the Real World:
    • joins
    • 400 images online in the public domain
    • Why?
    • reach a new audience
    • reach a new audience engage them to participate (through social tagging)
    • Traditional situation
    • Traditional situation
    • Traditional situation
    • Traditional situation
    • Traditional situation
    • Traditional situation
    • Traditional situation
    • Cost structure is clear. Value creation is subsidised
    • New situation
    • New situation
    • New situation
    • New situation
    • New situation
    • New situation
    • New situation
    • New situation
    • New situation
    • Value creation: 1 million page views so far (april 2009)
    • We have just regained relevance!
    • With relevance comes earning capacity
    • Sponsoring
    • Sponsoring Printing on demand
    • Sponsoring Printing on demand Freemium
    • Sponsoring Printing on demand Advertisements Freemium
    • Sponsoring Printing on demand Advertisements Community donations Freemium
    • Sponsoring Printing on demand Affiliates Advertisements Community donations Freemium
    • Subsidy Sponsoring Printing on demand Affiliates Advertisements Community donations Freemium
    • Case study: over to you!
    • 300 + items CC-SA licence Format ?
    • Design a business model for Open Images
    • Choose the best value proposition based on creativity AND feasability
    • More information? jomen@beeldengeluid.nl hv@kl.nl