Business Model Innovation
     Cultural Heritage




 BMI knowledge fair june 19 2009
The Cultural
Heritage sector aims
to preserve our
heritage and make it
broadly accessible
Digitization is a
powerful tool to reach
those goals and create
added value. But
what’s the right
business model?
We picked up the canvas and got to work
Here’s an example...
The project made 400 photo’s of the National
  Archive available on Flickr- The Commons
Why?
Why?   Reach a larger
         audience
Why?   Reach a larger
         audience


         create user-participation
Why?   Reach a larger
         audience


         create user-participation
       (through social tagging)
Here’s how this
mapped out on the
canvas:
The ‘old’ model looked something like this
The ‘old’ model looked something like this
The ‘old’ model looked something like this
The ‘old’ model looked something like this
The ‘old’ model looked something like this
The ‘old’ model looked something like this
The ‘old’ model looked something like this
Cost structure is
clear. Value creation is
       subsidized
In the new model things had
     drastically changed
Open Content




In the new model things had
     drastically changed
Open Content




In the new model things had
     drastically changed
Open Content
                        Platform



In the new model things had
     drastically changed
Internet




         Open Content
                        Platform



In the new model things had
     drastically changed
Technology
   driven


                              Internet




              Open Content
                             ...
Technology
   driven


                              Internet




              Open Content
                             ...
Technology
   driven


                              Internet




              Open Content
                             ...
Technology
                    driven


                                               Internet
social tagging




       ...
Results: >1 million page views
We have just regained
     relevance!
Results: >2000 comments




  We have just regained
       relevance!
We have just regained
     relevance!
Results: >14000 tags



We have just regained
     relevance!
We have just regained
     relevance!
With increased relevance
(= value creation) comes
    earning capacity
Subsidy
                        Sponsoring

Printing on demand            Affiliates
             Advertisements
 Community...
‘Great! We now have a grip on
 the ‘what’, ‘who’ and ‘how’ of
     business moddeling...’
‘But it does not yet give me an
  answer on ‘why’ I am doing
             this...’
‘The world around me changes
 rapidly. I have an abundance of
challenges and opportunities to
               face!’
‘I need an instrument to assess
which business model innovation
      makes sense for me’




                   =
Perhaps if we
combine knowledge
and expertise we                     Mike Overdijk
will find some                         J...
"The fox knows many things, but the hedgehog
      knows one big thing- Archilochus"
= mash up of the ‘Hedgehog Concept’
applied to cultural heritage
Why




Has the Hedgehog found a home?
Why




Has the Hedgehog found a home?
Knowledgeland 2008

            Harry Verwayen: hv@kl.nl
                    Aknowlegdments


Mundo Resink (drawings and i...
Business Model Innovation (public sector dilemma)
Business Model Innovation (public sector dilemma)
Business Model Innovation (public sector dilemma)
Business Model Innovation (public sector dilemma)
Business Model Innovation (public sector dilemma)
Business Model Innovation (public sector dilemma)
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Business Model Innovation (public sector dilemma)

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Presentation given at the Business Model Knowledge Fair, Amsterdam june 19 2009

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  • Thx Harry, Great content about design of business models. Liked the style! I added the presentation to this blogpost. http://bit.ly/27lC4A
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Business Model Innovation (public sector dilemma)

  1. 1. Business Model Innovation Cultural Heritage BMI knowledge fair june 19 2009
  2. 2. The Cultural Heritage sector aims to preserve our heritage and make it broadly accessible
  3. 3. Digitization is a powerful tool to reach those goals and create added value. But what’s the right business model?
  4. 4. We picked up the canvas and got to work
  5. 5. Here’s an example...
  6. 6. The project made 400 photo’s of the National Archive available on Flickr- The Commons
  7. 7. Why?
  8. 8. Why? Reach a larger audience
  9. 9. Why? Reach a larger audience create user-participation
  10. 10. Why? Reach a larger audience create user-participation (through social tagging)
  11. 11. Here’s how this mapped out on the canvas:
  12. 12. The ‘old’ model looked something like this
  13. 13. The ‘old’ model looked something like this
  14. 14. The ‘old’ model looked something like this
  15. 15. The ‘old’ model looked something like this
  16. 16. The ‘old’ model looked something like this
  17. 17. The ‘old’ model looked something like this
  18. 18. The ‘old’ model looked something like this
  19. 19. Cost structure is clear. Value creation is subsidized
  20. 20. In the new model things had drastically changed
  21. 21. Open Content In the new model things had drastically changed
  22. 22. Open Content In the new model things had drastically changed
  23. 23. Open Content Platform In the new model things had drastically changed
  24. 24. Internet Open Content Platform In the new model things had drastically changed
  25. 25. Technology driven Internet Open Content Platform In the new model things had drastically changed
  26. 26. Technology driven Internet Open Content Platform In the new model things had drastically changed
  27. 27. Technology driven Internet Open Content Platform In the new model things had drastically changed
  28. 28. Technology driven Internet social tagging Open Content Platform In the new model things had drastically changed
  29. 29. Results: >1 million page views
  30. 30. We have just regained relevance!
  31. 31. Results: >2000 comments We have just regained relevance!
  32. 32. We have just regained relevance!
  33. 33. Results: >14000 tags We have just regained relevance!
  34. 34. We have just regained relevance!
  35. 35. With increased relevance (= value creation) comes earning capacity
  36. 36. Subsidy Sponsoring Printing on demand Affiliates Advertisements Community donations Freemium
  37. 37. ‘Great! We now have a grip on the ‘what’, ‘who’ and ‘how’ of business moddeling...’
  38. 38. ‘But it does not yet give me an answer on ‘why’ I am doing this...’
  39. 39. ‘The world around me changes rapidly. I have an abundance of challenges and opportunities to face!’
  40. 40. ‘I need an instrument to assess which business model innovation makes sense for me’ =
  41. 41. Perhaps if we combine knowledge and expertise we Mike Overdijk will find some JAM Visual thinking answers... Jim Collins Author ‘Good to Great in the social sector’
  42. 42. "The fox knows many things, but the hedgehog knows one big thing- Archilochus"
  43. 43. = mash up of the ‘Hedgehog Concept’ applied to cultural heritage
  44. 44. Why Has the Hedgehog found a home?
  45. 45. Why Has the Hedgehog found a home?
  46. 46. Knowledgeland 2008 Harry Verwayen: hv@kl.nl Aknowlegdments Mundo Resink (drawings and insights): mundo@mundoresink.nl Mike Overdijk (Hedgehog drawings): mike@visualthinking.com Jim Collins: author ‘Good to Great in the social sector Bud Cadell: author ‘whatconsumesme’ Archilochus: hedgehog and the fox parable Alex Osterwalder: The BMI Canvas
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