Business Model Innovation (public sector dilemma)
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Business Model Innovation (public sector dilemma)

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Presentation given at the Business Model Knowledge Fair, Amsterdam june 19 2009

Presentation given at the Business Model Knowledge Fair, Amsterdam june 19 2009

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  • Thx Harry, Great content about design of business models. Liked the style! I added the presentation to this blogpost. http://bit.ly/27lC4A
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  • 1. Business Model Innovation Cultural Heritage BMI knowledge fair june 19 2009
  • 2. The Cultural Heritage sector aims to preserve our heritage and make it broadly accessible
  • 3. Digitization is a powerful tool to reach those goals and create added value. But what’s the right business model?
  • 4. We picked up the canvas and got to work
  • 5. Here’s an example...
  • 6. The project made 400 photo’s of the National Archive available on Flickr- The Commons
  • 7. Why?
  • 8. Why? Reach a larger audience
  • 9. Why? Reach a larger audience create user-participation
  • 10. Why? Reach a larger audience create user-participation (through social tagging)
  • 11. Here’s how this mapped out on the canvas:
  • 12. The ‘old’ model looked something like this
  • 13. The ‘old’ model looked something like this
  • 14. The ‘old’ model looked something like this
  • 15. The ‘old’ model looked something like this
  • 16. The ‘old’ model looked something like this
  • 17. The ‘old’ model looked something like this
  • 18. The ‘old’ model looked something like this
  • 19. Cost structure is clear. Value creation is subsidized
  • 20. In the new model things had drastically changed
  • 21. Open Content In the new model things had drastically changed
  • 22. Open Content In the new model things had drastically changed
  • 23. Open Content Platform In the new model things had drastically changed
  • 24. Internet Open Content Platform In the new model things had drastically changed
  • 25. Technology driven Internet Open Content Platform In the new model things had drastically changed
  • 26. Technology driven Internet Open Content Platform In the new model things had drastically changed
  • 27. Technology driven Internet Open Content Platform In the new model things had drastically changed
  • 28. Technology driven Internet social tagging Open Content Platform In the new model things had drastically changed
  • 29. Results: >1 million page views
  • 30. We have just regained relevance!
  • 31. Results: >2000 comments We have just regained relevance!
  • 32. We have just regained relevance!
  • 33. Results: >14000 tags We have just regained relevance!
  • 34. We have just regained relevance!
  • 35. With increased relevance (= value creation) comes earning capacity
  • 36. Subsidy Sponsoring Printing on demand Affiliates Advertisements Community donations Freemium
  • 37. ‘Great! We now have a grip on the ‘what’, ‘who’ and ‘how’ of business moddeling...’
  • 38. ‘But it does not yet give me an answer on ‘why’ I am doing this...’
  • 39. ‘The world around me changes rapidly. I have an abundance of challenges and opportunities to face!’
  • 40. ‘I need an instrument to assess which business model innovation makes sense for me’ =
  • 41. Perhaps if we combine knowledge and expertise we Mike Overdijk will find some JAM Visual thinking answers... Jim Collins Author ‘Good to Great in the social sector’
  • 42. "The fox knows many things, but the hedgehog knows one big thing- Archilochus"
  • 43. = mash up of the ‘Hedgehog Concept’ applied to cultural heritage
  • 44. Why Has the Hedgehog found a home?
  • 45. Why Has the Hedgehog found a home?
  • 46. Knowledgeland 2008 Harry Verwayen: hv@kl.nl Aknowlegdments Mundo Resink (drawings and insights): mundo@mundoresink.nl Mike Overdijk (Hedgehog drawings): mike@visualthinking.com Jim Collins: author ‘Good to Great in the social sector Bud Cadell: author ‘whatconsumesme’ Archilochus: hedgehog and the fox parable Alex Osterwalder: The BMI Canvas