Business Model Innovation (public sector dilemma)
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Business Model Innovation (public sector dilemma)

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Presentation given at the Business Model Knowledge Fair, Amsterdam june 19 2009

Presentation given at the Business Model Knowledge Fair, Amsterdam june 19 2009

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  • Thx Harry, Great content about design of business models. Liked the style! I added the presentation to this blogpost. http://bit.ly/27lC4A
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Business Model Innovation (public sector dilemma) Business Model Innovation (public sector dilemma) Presentation Transcript

  • Business Model Innovation Cultural Heritage BMI knowledge fair june 19 2009
  • The Cultural Heritage sector aims to preserve our heritage and make it broadly accessible
  • Digitization is a powerful tool to reach those goals and create added value. But what’s the right business model? View slide
  • We picked up the canvas and got to work View slide
  • Here’s an example...
  • The project made 400 photo’s of the National Archive available on Flickr- The Commons
  • Why?
  • Why? Reach a larger audience
  • Why? Reach a larger audience create user-participation
  • Why? Reach a larger audience create user-participation (through social tagging)
  • Here’s how this mapped out on the canvas:
  • The ‘old’ model looked something like this
  • The ‘old’ model looked something like this
  • The ‘old’ model looked something like this
  • The ‘old’ model looked something like this
  • The ‘old’ model looked something like this
  • The ‘old’ model looked something like this
  • The ‘old’ model looked something like this
  • Cost structure is clear. Value creation is subsidized
  • In the new model things had drastically changed
  • Open Content In the new model things had drastically changed
  • Open Content In the new model things had drastically changed
  • Open Content Platform In the new model things had drastically changed
  • Internet Open Content Platform In the new model things had drastically changed
  • Technology driven Internet Open Content Platform In the new model things had drastically changed
  • Technology driven Internet Open Content Platform In the new model things had drastically changed
  • Technology driven Internet Open Content Platform In the new model things had drastically changed
  • Technology driven Internet social tagging Open Content Platform In the new model things had drastically changed
  • Results: >1 million page views
  • We have just regained relevance!
  • Results: >2000 comments We have just regained relevance!
  • We have just regained relevance!
  • Results: >14000 tags We have just regained relevance!
  • We have just regained relevance!
  • With increased relevance (= value creation) comes earning capacity
  • Subsidy Sponsoring Printing on demand Affiliates Advertisements Community donations Freemium
  • ‘Great! We now have a grip on the ‘what’, ‘who’ and ‘how’ of business moddeling...’
  • ‘But it does not yet give me an answer on ‘why’ I am doing this...’
  • ‘The world around me changes rapidly. I have an abundance of challenges and opportunities to face!’
  • ‘I need an instrument to assess which business model innovation makes sense for me’ =
  • Perhaps if we combine knowledge and expertise we Mike Overdijk will find some JAM Visual thinking answers... Jim Collins Author ‘Good to Great in the social sector’
  • "The fox knows many things, but the hedgehog knows one big thing- Archilochus"
  • = mash up of the ‘Hedgehog Concept’ applied to cultural heritage
  • Why Has the Hedgehog found a home?
  • Why Has the Hedgehog found a home?
  • Knowledgeland 2008 Harry Verwayen: hv@kl.nl Aknowlegdments Mundo Resink (drawings and insights): mundo@mundoresink.nl Mike Overdijk (Hedgehog drawings): mike@visualthinking.com Jim Collins: author ‘Good to Great in the social sector Bud Cadell: author ‘whatconsumesme’ Archilochus: hedgehog and the fox parable Alex Osterwalder: The BMI Canvas