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Business Moddel Innovation Heritage Sector

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Presentation on business model innovation in the cultural heritage sector. We used Alexander Osterwalder's business model canvas to highlight bottleneck's that hamper true business model innovation in …

Presentation on business model innovation in the cultural heritage sector. We used Alexander Osterwalder's business model canvas to highlight bottleneck's that hamper true business model innovation in this sector. The presentation was given during in Delft during a workshop on business model innovation organized by STAP, DEN and Knowledgeland in march 2009.

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Transcript

  • 1. Business Model Innovation Cultural Heritage Research Kick-off 12 maart 2009
  • 2. Background: DEN Conference, Business Model Workshop december 2008 www.teleread.org
  • 3. Most important conclusions:
  • 4. One thing is very clear:
  • 5. New value propositions emerge, new client groups are reached by digitizing collections
  • 6. However, many questions remain unsolved:
  • 7. ‘What kind of infrastructure do we need to make the endeavour sustainable and interoperable?’
  • 8. ‘What kind of impact will this have on our organisation? Do we have the resources to do this ourselves, or do we need partners?’
  • 9. ‘How do we protect intellectual property while offering open access?’
  • 10. ‘What will be the impact on our client relations when we use different channels?’
  • 11. ‘What client groups are central to our mission?
  • 12. ‘What revenue models will fit our mission and values?’
  • 13. Free Broker Affiliate ‘What revenue models will fit our mission and values?’ Freemium Advertising Subscription Sponsoring
  • 14. ‘It is important to understand who we are and where we stand in the process’
  • 15. Transformation Innovation Digitization Where are we now, how far do we want to go?
  • 16. A recent example from Images for the Future: www.imagesforthefuture.org
  • 17. joins
  • 18. pilot-project makes 400 photo’s available online
  • 19. Why?
  • 20. reaching out to a larger and more international audience
  • 21. Engaging the audience in participation (through social tagging)
  • 22. 4 november: Visits: 400.000+ Comments: 270
  • 23. Old situation
  • 24. New situation: partner with Flickr, a place already well visited by photographic enthousiasts
  • 25. No copyright restrictions: use, re-use, sample, tag, enjoy
  • 26. A larger, non- academic audience is reached
  • 27. Conclusion: fascinating pilot. But.
  • 28. ...How will this work out when the National Archive will digitize million images?... more than a
  • 29. Costs will go up. How about revenues?
  • 30. How do we get to real business model innovation?
  • 31. Innovation that will be sustainable, efficiently organised, open...
  • 32. Research goals: 1. providing insights in the choices we have to make to define our roles in the digital environment 2. defining and analysing instruments that can be used to make these choices in a balanced way
  • 33. international trends Expert sessions link with the creative industries Interviews Deskresearch organisation Intellectual property Infrastructure Publication Conference (september)
  • 34. www.teleread.org
  • 35. www.teleread.org
  • 36. www.teleread.org
  • 37. www.teleread.org
  • 38. Keep in touch? Provide input? marco.streefkerk@den.nl hverwayen@kennisland.nl