Business Model Innovation
     Cultural Heritage




 Research Kick-off 12 maart 2009
Background:

DEN Conference, Business
Model Workshop
december 2008



   www.teleread.org
Most important
 conclusions:
One thing is very clear:
New value propositions emerge, new
client groups are reached by digitizing
              collections
However, many
questions remain
   unsolved:
‘What kind of infrastructure do we need
 to make the endeavour sustainable and
            interoperable?’
‘What kind of impact will this have on our
organisation? Do we have the resources to
do this ourselves, or do we need part...
‘How do we protect intellectual property
      while offering open access?’
‘What will be the impact on our client
relations when we use different channels?’
‘What client groups are central to our
               mission?
‘What revenue models will fit our
      mission and values?’
Free
              Broker
                                Affiliate

  ‘What revenue models will fit our
        mission and...
‘It is important to understand who
 we are and where we stand in the
              process’
Transformation

               Innovation


Digitization

  Where are we now, how far do we want
                 to go?
A recent example from
Images for the Future:


   www.imagesforthefuture.org
joins
pilot-project makes 400
        photo’s
  available online
Why?
reaching out to a larger and
more international audience
Engaging the audience in
     participation
          (through social tagging)
4 november:

    Visits:   400.000+

Comments:         270
Old situation
New situation: partner with Flickr, a place
  already well visited by photographic
              enthousiasts
No copyright restrictions: use, re-use,
         sample, tag, enjoy
A larger, non- academic audience is
              reached
Conclusion: fascinating pilot.
           But.
...How will this work out when
the National Archive will digitize
              million images?...
more than a
Costs will go up. How about
      revenues?
How do we get to real
business model innovation?
Innovation that will be
sustainable, efficiently
 organised, open...
Research goals:


1. providing insights in the choices we have to
make to define our roles in the digital environment



2...
international trends

Expert sessions     link with the creative
                          industries
                    ...
www.teleread.org
www.teleread.org
www.teleread.org
www.teleread.org
Keep in touch?
Provide input?


marco.streefkerk@den.nl
hverwayen@kennisland.nl
Business Moddel Innovation Heritage Sector
Business Moddel Innovation Heritage Sector
Business Moddel Innovation Heritage Sector
Business Moddel Innovation Heritage Sector
Business Moddel Innovation Heritage Sector
Business Moddel Innovation Heritage Sector
Business Moddel Innovation Heritage Sector
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Business Moddel Innovation Heritage Sector

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Presentation on business model innovation in the cultural heritage sector. We used Alexander Osterwalder's business model canvas to highlight bottleneck's that hamper true business model innovation in this sector. The presentation was given during in Delft during a workshop on business model innovation organized by STAP, DEN and Knowledgeland in march 2009.

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Business Moddel Innovation Heritage Sector

  1. 1. Business Model Innovation Cultural Heritage Research Kick-off 12 maart 2009
  2. 2. Background: DEN Conference, Business Model Workshop december 2008 www.teleread.org
  3. 3. Most important conclusions:
  4. 4. One thing is very clear:
  5. 5. New value propositions emerge, new client groups are reached by digitizing collections
  6. 6. However, many questions remain unsolved:
  7. 7. ‘What kind of infrastructure do we need to make the endeavour sustainable and interoperable?’
  8. 8. ‘What kind of impact will this have on our organisation? Do we have the resources to do this ourselves, or do we need partners?’
  9. 9. ‘How do we protect intellectual property while offering open access?’
  10. 10. ‘What will be the impact on our client relations when we use different channels?’
  11. 11. ‘What client groups are central to our mission?
  12. 12. ‘What revenue models will fit our mission and values?’
  13. 13. Free Broker Affiliate ‘What revenue models will fit our mission and values?’ Freemium Advertising Subscription Sponsoring
  14. 14. ‘It is important to understand who we are and where we stand in the process’
  15. 15. Transformation Innovation Digitization Where are we now, how far do we want to go?
  16. 16. A recent example from Images for the Future: www.imagesforthefuture.org
  17. 17. joins
  18. 18. pilot-project makes 400 photo’s available online
  19. 19. Why?
  20. 20. reaching out to a larger and more international audience
  21. 21. Engaging the audience in participation (through social tagging)
  22. 22. 4 november: Visits: 400.000+ Comments: 270
  23. 23. Old situation
  24. 24. New situation: partner with Flickr, a place already well visited by photographic enthousiasts
  25. 25. No copyright restrictions: use, re-use, sample, tag, enjoy
  26. 26. A larger, non- academic audience is reached
  27. 27. Conclusion: fascinating pilot. But.
  28. 28. ...How will this work out when the National Archive will digitize million images?... more than a
  29. 29. Costs will go up. How about revenues?
  30. 30. How do we get to real business model innovation?
  31. 31. Innovation that will be sustainable, efficiently organised, open...
  32. 32. Research goals: 1. providing insights in the choices we have to make to define our roles in the digital environment 2. defining and analysing instruments that can be used to make these choices in a balanced way
  33. 33. international trends Expert sessions link with the creative industries Interviews Deskresearch organisation Intellectual property Infrastructure Publication Conference (september)
  34. 34. www.teleread.org
  35. 35. www.teleread.org
  36. 36. www.teleread.org
  37. 37. www.teleread.org
  38. 38. Keep in touch? Provide input? marco.streefkerk@den.nl hverwayen@kennisland.nl

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