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Talk about the evolving business model of Europeana at the 'Shaping Access' conference in Berlin, October 23 2012.

Talk about the evolving business model of Europeana at the 'Shaping Access' conference in Berlin, October 23 2012.

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  • Europeana was born as a political vision to create social and economical capital\n
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  • Jaavascript, php\n
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  • science\n
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  • But how does this affect the business model of the participating institutions? \n
  • But how does this affect the business model of the participating institutions? \n
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2012 oct 22  shaping access presentation_alt 2012 oct 22 shaping access presentation_alt Presentation Transcript

  • Shaping AccessBusiness Model Innovation Harry Verwayen October 23 2012, Berlin
  • #Europeana
  • Vision: Openly accessible digital cultural heritage will foster the exchange of ideas and knowledge, leadto a better mutual understanding of our cultural diversity and support a thriving knowledge economy in Europe -Council of Europe 2008-
  • Europeana is the collective of 2200 cultural institutions who make their data available through a single point of access b rary ch LI l Dut Roy a TE L APENET German Digital Library 2008-2011 e vrL ou rchief Drents a
  • Europeana is the collective of 2200 cultural institutions who make their data available through a single point of access b rary ch LI l Dut Roy a ea na Euro p CC TE L -B D Y -N ig ita C l APENET German Digital Library 2008-2011 e vrL ou rchief Drents a
  • //Germany is the largestcontributor with > 3.49 million objects, or 15.8% of the total
  • Check: preview.europeana.eu
  • Subject: Stadtsplan BerlinCollection: Zentral- und Landesbibliothek Berlin
  • Subject: Max DuffekCollection: National Library of the Netherlands
  • Subject: Tagesbuch Reinold Sieglerschmidt Collection: Europeana 1914-1918
  • What are the + and - of this business model?
  • //1. Costs of running thisare about Eur 5 million/year
  • //2. Main benefits are traffic to europeana.eu (~ 5 millionvisits/year) and lower startupcosts for aggregation, through knowledge exchange and standardisation
  • //4. Barriers for entry for(re-use) are still very high.
  • Value Proposition! Activities! Relationship!Resources! Stakeholders!Partners! Channels! standardising Views on Europeana Costs! Benefits!‘The business model describes the logic of our organization to create value’
  • It does not allow for re-distribution through Linked Open Data...
  • Collaboration with fast growing sites such as History Pin
  • Or even Wikipedia!
  • What can we do about that?
  • it is neccessary to change our perspective on value creation
  • it is neccessary to change our perspective on value creation
  • Key to this is changing the licensing framework
  • #EuropeanaCC0
  • 20 million records free for re-use
  • Why is this significant?
  • //1. the largest singlededication of cultural data to the Public Domain
  • //2. It is a strong statement that what was in the PublicDomain should stay in the PD
  • //3. A case study that we are capable of organisingmassive change in Europe, if we do it together
  • what is the logic of valuecreation (=business model) for open data?
  • See how this affects the business model of our memory institutions:
  • All institutions perceived 3 main benefits and 3risks;
  • All institutions perceived 3 main benefits and 3risks;
  • All institutions perceived 3 main benefits and 3risks;
  • On face value, risks seem to outweighbenefits
  • But there are ways to change theequation:
  • If we can show real life examples of increasedengagement and app development...
  • If we can redefine performance indicators beyondvisits to the institutions website...
  • If we can make technology work for us, withpersistent identifiers and improved multi-ligualfunctionalities..
  • #Business modelinnovation
  • What are the + and - of this business model?
  • //1. Costs of running thisare still Eur 5-7 million/year
  • //2. Main benefits are extended to views on anywebsite, # of apps developed and research improved
  • //4. Barriers for entry for (re-use) are much lower
  • Value Proposition! Activities! Relationship!Resources! Stakeholders!Partners! Channels! Facilitation Views anywhere Apps Costs! Benefits!‘The business model describes the logic of our organization to create value’
  • So, how do you do that?
  • #Hack4europe
  • We made the data available for developers
  • 11 hackathons, > 75 prototypes
  • “Nice proof of concept. Now what?”
  • 4 conditions that need to be improved:
  • //1. <15 % of available cultural objects are in Europeana**Enumerate
  • //2. 64% of all items inEuropeana have rights labels
  • //3. 23% of the items contain geo-spacial information
  • //4. 64% of the items havegood visual previews of the content
  • #Europeana Future
  • We are rethinking Europeana as a collaborative space
  • bs La n pe O eworkLic ensing Fram mo dels s us ines B EDM Kno wle dge sha ring Where Europeana acts as a facilitator
  • stries ve indu i Cr ea t M GLATo allow others to build apps and services on
  • stries ve indu i Cr ea t M GLATo allow others to build apps and services on
  • What impact will that have on the business model?
  • Value Proposition! Activities! Relationship!Resources! Stakeholders!Partners! Channels! Engagement infrastructure New business Jobs Costs! Benefits!
  • “Like truth, culture andcreativity are enduring” - Nelson Mandela_
  • Thank youHarry Verwayenharry.verwayen@kb.nl
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