Venture Lab 2012: OAP, MarketVoice

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Venture Lab 2012 OAP project: MarketVoice.

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Venture Lab 2012: OAP, MarketVoice

  1. 1. MarketVoiceOpportunity Analysis
  2. 2. MarketVoiceMarketVoice is a personalized product reviewsystem, answering consumers most importantquestions about their next purchases.We are Quora for product reviews.
  3. 3. ProblemAn Amazon.com search for "SmartPhone"results in:● Over 100K results● 5 of the first 10 are rated 4 stars and 3 are rated 3.5 stars... what do stars even mean?● Reviews are mostly unhelpful...
  4. 4. Problem
  5. 5. ProblemThere is a vast amount of consumer-generatedinformation online, but consumers and brandowners dont have a good way of filtering therelevant product feedback and gettingadditional feedback thats important to them
  6. 6. SolutionMarketVoice provides a network for answeringconsumers most important and personal productquestions.We make sure brand owners have a seat at thetable so they can integrate that feedback intoproduct development and generate positive word-of-mouth advertising.More importantly, they have an opportunity toprevent negative word-of-mouth advertising.
  7. 7. Market SizeTotal Addressable Market:Our revenue stream comes from word-of-mouthmarketing (WoMM) spend. According to a 2009report from PQ Media, WoMM is expected tobe $2.6B in 2012 based on a CAGR of 14.5%.
  8. 8. Market SizeServiceable Addressable Market:According to a study by GroupM, 23% ofadvertising dollars are spent online and thegrowth rate of online advertising is 10%.Therefore, we estimate the online WoMMmarket to be $2.6B * 23% = $598M in 2012,which includes about $54M in new dollars.
  9. 9. Market SizeServiceable Obtainable Market:Our first-year goal is to capture 5% of newonline WoMM dollars, meaning $2.7M in first-year revenues. According to the 2012 S-1 filedby BazaarVoice, the market leader in onlineSoMM, they generated $65.4M in revenue in2011 making our first-year goal 4.1% of their2011 revenues.
  10. 10. Business Model
  11. 11. TeamOrion Bukantis: IT Consultant, ZaazAnupam Mishra: Software engineer, Amazon.comAnupama Mishra: Recruiter, InnovationsIQHakon Verespej: Software engineer, Microsoft

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