Toronto Tourism Cluster 2009


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Toronto Tourism Cluster 2009

  1. 2. Quick facts – Toronto | 2009 <ul><li>Toronto gets over 16 million tourists per year (9 per cent of Canada’s total arrivals) </li></ul><ul><li>There are about 87,900 tourism related jobs in Toronto </li></ul><ul><li>Toronto boasts the third largest English-language theatre centre in the world behind London and New York </li></ul><ul><li>The film industry supports 28,000 jobs in Toronto and annually contributes $1.5 billion to the economy </li></ul><ul><li>Over 8,000 restaurants </li></ul><ul><li>Over 35,000 hotel rooms </li></ul>TORONTO TOURISM | 2009
  2. 3. Toronto Upcoming Events <ul><li>Toronto International Film Festival Sep 1st, 2009 to Sep 30th, 2009 </li></ul><ul><li>National Motorcycle Show start date: 2009-03-28 end date: 2009-03-29 </li></ul><ul><li>Toronto International Dragon Boat Festival start date: 2009-06-21 end date: 2009-06-22 </li></ul><ul><li>Toronto's Festival of Beer </li></ul><ul><li>start date: 2009-08-01 end date: 2009-08-30 </li></ul><ul><li>York Children's Water Festival </li></ul><ul><li>start date: 2009-05-11 end date: 2009-05-15 </li></ul><ul><li>Shaw Festival </li></ul>TORONTO TOURISM | 2009
  3. 4. Toronto Major Players and Support Systems <ul><li>Major Players </li></ul><ul><li>Some of the world’s leading tourism-based companies </li></ul><ul><li>Are headquartered in Toronto including Four Seasons </li></ul><ul><li>Hotels and Resorts and Fairmount Hotels and </li></ul><ul><li>Resorts. </li></ul><ul><li>Support Systems </li></ul><ul><li>All three level of government </li></ul><ul><li>Municipal </li></ul><ul><li>Provincial </li></ul><ul><li>Federal </li></ul><ul><li>Works together to promote tourism businesses through </li></ul><ul><li>A range of programs and services including consulting, site </li></ul><ul><li>Selection, events, industry R&D, financing and networking </li></ul><ul><li>Opportunities. </li></ul>TORONTO TOURISM | 2009
  4. 5. Toronto “Cool Statistics” <ul><li>2009 Highlights </li></ul><ul><li>Overnight Visitors- 10.64 million </li></ul><ul><li>Overnight Visitor Spending- $4.12 billion </li></ul><ul><li>Hotel Occupancy- 68.3% </li></ul><ul><li>In 2007 54% of all visitors to Toronto stayed at </li></ul><ul><li>least one night in the region. These overnight </li></ul><ul><li>Visitors accounted for 90% of all visitor spending </li></ul><ul><li>In the region. </li></ul><ul><li>In 2007 10.64 million visitors spent at least one night in the Toronto </li></ul><ul><li>region, spending $4.12 billion. Both were records for </li></ul><ul><li>Toronto. This is a 1% increase in visitors over 2006 and a 3% increase in </li></ul><ul><li>spending. </li></ul>TORONTO TOURISM | 2009
  5. 6. Marketing Activities Ontario Brand Campaign 2008 |2009 <ul><li>Ontario Tourism Marketing Partnership has developed a marketing </li></ul><ul><li>strategy to encourage Ontarians to explore and rediscover all that </li></ul><ul><li>Toronto has to offer. </li></ul><ul><li>Celebrity endorsements including Toronto’s Keshia, Tomi, Alex, Brian and Toya features in Ontario commercials aired in major television stations including City TV, CBC, Global, CTV. </li></ul><ul><li>Objective is to encourage other fellow Canadian, and U.S. citizens to visit and increase tourism in Ontario. </li></ul><ul><li>Ontario Travel showcases guide for potential visitors. </li></ul><ul><li>Other Marketing Activities include: Rogers Cup, Luminato, Toronto International Film Festival, Niagara Grape and Wine Festival, L’Oreal Fashion Week, Royal Agricultural Winter Fair. </li></ul>TORONTO TOURISM | 2009
  6. 7. Toronto Major Annual Events Toronto Film Festival 2009 Caribana 2009 Toronto Pride 2009 Fashion Week 2009 TORONTO TOURISM | 2009
  7. 8. Paris Tourism Cluster <ul><li>France attracted 81.9 million foreign tourists in 2007 (surpassing its population), a 3.8% increase compared to 2006, making it the most popular tourist destination in the world. </li></ul><ul><li>Paris, the capital city , attracts tourists with museums such as the Louvre and Musée d'Orsay , and attractions like the Eiffel Tower , Arc de Triomphe , the cathedral of Notre-Dame , the Disneyland Paris . </li></ul><ul><li>Paris is one of the most popular tourist destinations in the world, with 45 million tourists every year in the Paris Region, 60% of who are foreign visitors. There are numerous iconic landmarks among its many attractions, along with world-famous institutions and popular parks. </li></ul>TORONTO TOURISM | 2009
  8. 9. Paris Cluster Events Held in April 2009 <ul><li>Festival of Short Shorts </li></ul><ul><li>Paris Marathon </li></ul><ul><li>Banlieues Bleues </li></ul><ul><li>Fitness and Well-Being Expo </li></ul><ul><ul><li>Foire de Paris </li></ul></ul>TORONTO TOURISM | 2009
  9. 10. New York Tourism Cluster TORONTO TOURISM | 2009 About 40 million foreign and American tourists visits New York City each year Major Destinations: Empire State Building, Central Park, Ellis Island, Rockefeller Center, Times Square, Madison Avenue, Statue of Liberty, Broadway Theatre Productions etc. Top International Visitors in 2005 include UK, Canada, Germany, Japan, Italy, France, Ireland, Australia, and Spain NYC and Company is the official source of tourism statistics Produce cluster information including hotels, museums, attractions, theatres, stores, restaurants, events and services
  10. 11. TORONTO TOURISM | 2009 New York Tourism Cluster Featured Event     New York International Auto Show April 10 - 19, 2009 — The 2009 NYIAS will showcase some of the hottest concept and production cars ever seen. Many of the vehicles will be cutting-edge innovative design studies, others just a few steps away from production, but all provide a window on the future of automobile design and technology. In addition, more than 43 vehicle manufacturers will feature over 1000 new cars, trucks, minivans and SUVs.                                                                                                                                   
  11. 12. TORONTO TOURISM | 2009 New York Tourism Cluster                     New York International Auto Show - Trade/Public April 10, 2009 - April 19, 2009 Show Web Address:                                                     Int'l Beauty Show April 26, 2009 - April 28, 2009 Web Address:                                                   INTL Esthetics, Cosmetics & Spa Conference April 26, 2009 - April 28, 2009 Web Address:                                        ASIS NYC Security Solutions Expo April 30, 2009
  12. 13. <ul><li>Thank You </li></ul>TORONTO TOURISM | 2009