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eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
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eBrand - Integrated digital marketing 2013

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It's time to own a strong online customer relationship and a free advertising & communication channel. …

It's time to own a strong online customer relationship and a free advertising & communication channel.
Think about Digital Marketing Strategy in long-term, think about Online Community Building.
http://ebrand.vn/

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Transcript

  • 1. INTEGRATEDDIGITAL MARKETING 20/12/2012
  • 2. DIGITALMARKETING2012 OVERVIEW
  • 3. USER CLASSIFICATION 95% OF 23% VIETNAMESE PEOPLE AGED OF 15-24 HAVE VIETNAM’S INTERNET ACCESSED TO THE INTERNET USERS ARE OVER 35DEVICES THAT VIETNAMESENETIZENS USE TO GO ONLINE 81% DESKTOPS 56% MOBILES 47% LAPTOPS
  • 4. You knew Mobility trendMOBILE INTERNETUSERS IN VIETNAM 35 % VIETNAM SMARTPHONE PENETRATION IN MOBILE USERS USE19.000.000 MOBILE APPS VIETNAM 16%
  • 5. 79% OF VIETNAM’S SOCIAL MEDIA USERS HAVE LIKED OR FOLLOWED A BRAND
  • 6. Some clients said to me… “Exhausted with Social Media? How to move forward?” Aren’t you?
  • 7. Social MediaNeed to get it right. Right Role Right Objective
  • 8. The world Changed…New technologies Fragmented media A new generation of empowered consumer
  • 9. Conclusion for Digital Marketing Digital marketing tools in Vietnam market have been ready to be integrated
  • 10. 2013Digital MarketingTrendInternational
  • 11. The Maturation of MobileIn 2013, mobile phones will take over PCs asthe most common Web access device worldwide
  • 12. Social’s Further Integration into Business People turn to social media to resolve customer service issues and inform purchases decision.Brands will use social platforms to offer real-time interaction with prospects and customers.
  • 13. Consumers Fully Embrace Social, Local, Mobile SoLoMo Users fully integrate smart phones and tablets into their daily routine, they’ll use:Social on mobile while local
  • 14. Content Marketing, Squared Brands aspublishers, the use of robo content, personalized and smart
  • 15. Video and Audio Marketing for Consumer Engagement Podcasts, audio-blogs, interactive video ads, video blogs, shoppable video, and social video productions that blur the line between advertising and content will all become part of the digital marketing mix in the coming year
  • 16. Today’s consumers expect personalization and seamless online userexperiences. They’re looking for content that informs, entertains, orotherwise adds value to their daily lives. To stay competitive, you must form meaningful connections with the people who matter most: those who find value in your brand. It’s time for INTEGRATED DIGITAL MARKETING
  • 17. The most used Digital marketing ComponentsMobile MarketingSocial MediaContent Marketing
  • 18. What do you want about your brand’s website? 22Private & Confidential – Copyright eBrand Co., Ltd 2009
  • 19. 27Private & Confidential – Copyright eBrand Co., Ltd 2009
  • 20. 1Private & Confidential –Copyright eBrand Co., Ltd 2009
  • 21. 30Private & Confidential – Copyright eBrand Co., Ltd 2009
  • 22. 31Private & Confidential – Copyright eBrand Co., Ltd 2009
  • 23. Own the worth component ContentActivity - Inheritance - Investment Loyalty systems - Utilization - Measurement & analyse WEBSITE 32Private & Confidential – Copyright eBrand Co., Ltd 2009
  • 24. And More…33Private & Confidential – Copyright eBrand Co., Ltd 2009
  • 25. ONLINEBRAND COMMUNITY 34Private & Confidential – Copyright eBrand Co., Ltd 2009
  • 26. Space for brand’s consumer’s Common Interest(s)
  • 27. Why their consumers join in an Online Community? 36Private & Confidential – Copyright eBrand Co., Ltd 2009
  • 28. How to build an Online Community
  • 29. Community Development process 4. Maturity 3. Establishment 2. Platform Development1. Planning 38Private & Confidential – Copyright eBrand Co., Ltd 2009
  • 30. 39Private & Confidential – Copyright eBrand Co., Ltd 2009
  • 31. 43Private & Confidential – Copyright eBrand Co., Ltd 2009
  • 32. CONCLUSIONS 44Private & Confidential – Copyright eBrand Co., Ltd 2009
  • 33. 45Private & Confidential – Copyright eBrand Co., Ltd 2009
  • 34. Pham Lan Khanh - Account ManagerEmail : khanhpl@ebrand.vn0937 000 388eBrand Co,.LtdAdd: 339/46 Le Van Sy, Ward 13, District 3, HCMC, VietnamTel: (08) 6272 6462 - 3526 4554Website: www.ebrand.vn

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