INTEGRATEDDIGITAL MARKETING                    20/12/2012
DIGITALMARKETING2012 OVERVIEW
USER CLASSIFICATION                  95% OF                                                23%                  VIETNAMESE...
You knew Mobility trendMOBILE INTERNETUSERS IN VIETNAM                   35 % VIETNAM       SMARTPHONE                    ...
79% OF VIETNAM’S SOCIAL MEDIA USERS  HAVE LIKED OR FOLLOWED A BRAND
Some clients said to me…        “Exhausted with         Social Media?          How to move forward?”                      ...
Social MediaNeed to get it right.    Right Role  Right Objective
The world                                      Changed…New technologies   Fragmented media   A new generation of empowered...
Conclusion for Digital Marketing                Digital marketing tools                  in Vietnam market                ...
2013Digital MarketingTrendInternational
The Maturation of MobileIn 2013, mobile phones   will take over PCs asthe most common Web           access device         ...
Social’s Further Integration                                  into Business    People turn to social media to  resolve cus...
Consumers Fully Embrace                Social, Local, Mobile         SoLoMo         Users fully integrate           smart ...
Content Marketing, Squared         Brands aspublishers, the use   of robo content,  personalized and              smart
Video and Audio Marketing for       Consumer Engagement          Podcasts, audio-blogs, interactive video ads,            ...
Today’s consumers expect personalization and seamless online userexperiences. They’re looking for content that informs, en...
The most used Digital marketing ComponentsMobile MarketingSocial MediaContent Marketing
What do you want about your brand’s website? 22Private & Confidential – Copyright eBrand Co., Ltd 2009
27Private & Confidential – Copyright eBrand Co., Ltd 2009
1Private & Confidential –Copyright eBrand Co., Ltd 2009
30Private & Confidential – Copyright eBrand Co., Ltd 2009
31Private & Confidential – Copyright eBrand Co., Ltd 2009
Own the worth                               component              ContentActivity                             - Inheritan...
And More…33Private & Confidential – Copyright eBrand Co., Ltd 2009
ONLINEBRAND COMMUNITY         34Private & Confidential – Copyright eBrand Co., Ltd 2009
Space for brand’s consumer’s  Common Interest(s)
Why their consumers join in an Online Community?                              36Private & Confidential – Copyright eBrand ...
How to build  an Online Community
Community Development process                                                            4. Maturity                      ...
39Private & Confidential – Copyright eBrand Co., Ltd 2009
43Private & Confidential – Copyright eBrand Co., Ltd 2009
CONCLUSIONS              44Private & Confidential – Copyright eBrand Co., Ltd 2009
45Private & Confidential – Copyright eBrand Co., Ltd 2009
Pham Lan Khanh - Account ManagerEmail : khanhpl@ebrand.vn0937 000 388eBrand Co,.LtdAdd: 339/46 Le Van Sy, Ward 13, Distric...
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
eBrand - Integrated digital marketing 2013
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eBrand - Integrated digital marketing 2013

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It's time to own a strong online customer relationship and a free advertising & communication channel.
Think about Digital Marketing Strategy in long-term, think about Online Community Building.
http://ebrand.vn/

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eBrand - Integrated digital marketing 2013

  1. 1. INTEGRATEDDIGITAL MARKETING 20/12/2012
  2. 2. DIGITALMARKETING2012 OVERVIEW
  3. 3. USER CLASSIFICATION 95% OF 23% VIETNAMESE PEOPLE AGED OF 15-24 HAVE VIETNAM’S INTERNET ACCESSED TO THE INTERNET USERS ARE OVER 35DEVICES THAT VIETNAMESENETIZENS USE TO GO ONLINE 81% DESKTOPS 56% MOBILES 47% LAPTOPS
  4. 4. You knew Mobility trendMOBILE INTERNETUSERS IN VIETNAM 35 % VIETNAM SMARTPHONE PENETRATION IN MOBILE USERS USE19.000.000 MOBILE APPS VIETNAM 16%
  5. 5. 79% OF VIETNAM’S SOCIAL MEDIA USERS HAVE LIKED OR FOLLOWED A BRAND
  6. 6. Some clients said to me… “Exhausted with Social Media? How to move forward?” Aren’t you?
  7. 7. Social MediaNeed to get it right. Right Role Right Objective
  8. 8. The world Changed…New technologies Fragmented media A new generation of empowered consumer
  9. 9. Conclusion for Digital Marketing Digital marketing tools in Vietnam market have been ready to be integrated
  10. 10. 2013Digital MarketingTrendInternational
  11. 11. The Maturation of MobileIn 2013, mobile phones will take over PCs asthe most common Web access device worldwide
  12. 12. Social’s Further Integration into Business People turn to social media to resolve customer service issues and inform purchases decision.Brands will use social platforms to offer real-time interaction with prospects and customers.
  13. 13. Consumers Fully Embrace Social, Local, Mobile SoLoMo Users fully integrate smart phones and tablets into their daily routine, they’ll use:Social on mobile while local
  14. 14. Content Marketing, Squared Brands aspublishers, the use of robo content, personalized and smart
  15. 15. Video and Audio Marketing for Consumer Engagement Podcasts, audio-blogs, interactive video ads, video blogs, shoppable video, and social video productions that blur the line between advertising and content will all become part of the digital marketing mix in the coming year
  16. 16. Today’s consumers expect personalization and seamless online userexperiences. They’re looking for content that informs, entertains, orotherwise adds value to their daily lives. To stay competitive, you must form meaningful connections with the people who matter most: those who find value in your brand. It’s time for INTEGRATED DIGITAL MARKETING
  17. 17. The most used Digital marketing ComponentsMobile MarketingSocial MediaContent Marketing
  18. 18. What do you want about your brand’s website? 22Private & Confidential – Copyright eBrand Co., Ltd 2009
  19. 19. 27Private & Confidential – Copyright eBrand Co., Ltd 2009
  20. 20. 1Private & Confidential –Copyright eBrand Co., Ltd 2009
  21. 21. 30Private & Confidential – Copyright eBrand Co., Ltd 2009
  22. 22. 31Private & Confidential – Copyright eBrand Co., Ltd 2009
  23. 23. Own the worth component ContentActivity - Inheritance - Investment Loyalty systems - Utilization - Measurement & analyse WEBSITE 32Private & Confidential – Copyright eBrand Co., Ltd 2009
  24. 24. And More…33Private & Confidential – Copyright eBrand Co., Ltd 2009
  25. 25. ONLINEBRAND COMMUNITY 34Private & Confidential – Copyright eBrand Co., Ltd 2009
  26. 26. Space for brand’s consumer’s Common Interest(s)
  27. 27. Why their consumers join in an Online Community? 36Private & Confidential – Copyright eBrand Co., Ltd 2009
  28. 28. How to build an Online Community
  29. 29. Community Development process 4. Maturity 3. Establishment 2. Platform Development1. Planning 38Private & Confidential – Copyright eBrand Co., Ltd 2009
  30. 30. 39Private & Confidential – Copyright eBrand Co., Ltd 2009
  31. 31. 43Private & Confidential – Copyright eBrand Co., Ltd 2009
  32. 32. CONCLUSIONS 44Private & Confidential – Copyright eBrand Co., Ltd 2009
  33. 33. 45Private & Confidential – Copyright eBrand Co., Ltd 2009
  34. 34. Pham Lan Khanh - Account ManagerEmail : khanhpl@ebrand.vn0937 000 388eBrand Co,.LtdAdd: 339/46 Le Van Sy, Ward 13, District 3, HCMC, VietnamTel: (08) 6272 6462 - 3526 4554Website: www.ebrand.vn

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