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Transcript

  • 1. INTRODUCTION to MARKETING & ADVERTISING
  • 2. 1. Warm up MARKETING & ADVERTISING ACTIVITIES Doing market research Drawing up a marketing plan Commissioning advertising Talking to customer Speaking to journalists Creating advertisements Showing visitors around the company Reading trade magazines Presenting at a trade fair Writing press releases Providing support for customer service Liaising with the sales department
  • 3. QUESTIONS 1. Are all of these activities done in your company? If not, which ones are outsourced? Writing leaflets, calling to customers 2. Which of the activities are you responsible for? Which are most important in your job? 3. Who do you speak to English? - Director, manager, national or foreign customers What about? Your job, services, products….. What English texts do you read? Announcements, reports, orders, …… What do you write in English? Announcements, reports, orders, …… 4. What is the most difficult in English?
  • 4. 1. Brand manager
  • 5. 2. Director of marketing
  • 6. 3. Head of PR
  • 7. 4. Marketing Assistant
  • 8. 4 2 7
  • 9. 6 5 3