Ebay Zero Effort Commerce Keynote Customer festival

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Ebay's vision of the future and concrete steps it is taking to shape that future around data, omni-channel and payments.

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Ebay Zero Effort Commerce Keynote Customer festival

  1. 1. Organizing for the future of Zero Effort Commerce Keynote Customer Festival by Joep Hutschemakers June 10th 2014 Amsterdam
  2. 2. Ebay  Inc  a  snapshot                 • Marktplaats.nl   •  Mobile.de   •  Kijiji   •  Gumtree   •  etc   Marketplaces  
  3. 3. 3
  4. 4. 4 ENABLING (END2END) COMMERCE eBay’s mission
  5. 5. 5 ZERO EFFORT COMMERCE eBay’s vision “…a future in which commerce intelligently happens automatically through our smart devices. ZEC will anticipate your shopping needs and act upon them….” Steve Yankovich
  6. 6. 6 ENABLING (END2END) COMMERCE DATA Creating personalization & inspiration PAYMENTS Enabling transactions anywhere OMNICHANNEL OPTIMALISATION Creating an unified user experience
  7. 7. Enabling end 2 end commerce: (BIG) DATA    
  8. 8. eBay Inc. confidential 8 Big Data areas 1) Item recommendation Strategic value 2) Improve search 3) User targeting 4) Internal analytics Operational efficiency 5) Experimental analytics
  9. 9. eBay Inc. confidential 9 EXAMPLE BIG DATA: ITEM RECOMMENDATION
  10. 10. eBay Inc. confidential 10 EXAMPLE BIG DATA: INTERNAL ANALYTICS
  11. 11. eBay Inc. confidential 11 “THE FUTURE OF COMMERCE IS PERSONAL, DRIVEN BY DATA” “..Consumers want experiences that are not intrusive but inspiring, experiences that don’t dictate but guide and assist, in ways that feel authentic and natural…” “…WE WANT TO MAKE MOMENTS OF INSPIRATION INSTANTLY SHOPPABLE. …” Devin Wenig President Ebay Marketplaces
  12. 12. Enabling end 2 end commerce: OMNICHANNEL OPTIMISATION    
  13. 13. eBay Inc. confidential 13 TAKING DOWN THE BARRIERS •  In store, online, cross commerce, mobile, local, etc, eBay is aiming at facilitating seamless omnichannel experiences: Not online or offline. Just shopping, anytime, anywhere •  Mobile is the big driver, local is key
  14. 14. eBay Inc. confidential 14 CONNECTING ONLINE TO OFFLINE PhiSix
  15. 15. eBay Inc. confidential 15 CONNECTING ONLINE TO OFFLINE RedLaser
  16. 16. eBay Inc. confidential 16 CONNECTING OFFLINE TO ONLINE - Local Milo
  17. 17. eBay Inc. confidential 17 CONNECTING ONLINE TO OFFLINE Ebay Now
  18. 18. eBay Inc. confidential 18 CONNECTING ONLINE TO OFFLINE Connected Glass
  19. 19. Enabling end 2 end commerce: SEAMLESS PAYMENT SERVICES    
  20. 20. PayPal Lets You Shop And Pay With Your Fingerprint Click here: https://www.youtube.com/watch?v=1XpAEH7ENXI VIDEO  VOLGT  VIA  ARNOUD  
  21. 21. eBay Inc. confidential 21 ORGANIZING FOR FUTURE OF ZERO EFFORT COMMERCE DATA Creating personalization & inspiration PAYMENTS Enabling transactions anywhere OMNICHANNEL OPTIMALISATION Creating an unified user experience
  22. 22. Zero Effort Commerce So Easy… Toddler Buys Car On eBay: 14-Month-Old Sorella Stoute Uses Dad’s Smartphone App To Bid
  23. 23. eBay Inc. confidential 23 Thank  you!     Contact:   Joep  Hutschemakers   jhutschemakers@ebay.com  

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