McKinsey & Company unlocks the economic value and major beneficiaries of Internet search. Some of the main findings include:
Search contributes, conservatively, some $540 billion directly to global GDP
Knowledge workers experienced search-related productivity gains of up to $117 billion, flowing from faster and more accurate access to information.
Advertisers achieve a 7:1 ROI on investments in search-based marketing, and large businesses overall a 17:1 ROI on investments in search technology deployment across the enterprise