Global pricing is a critical issue for international firms that can impact revenue. It is important because price generates revenue while other marketing strategies involve costs, and global pricing maintains a consistent brand image. Factors that influence international pricing include costs, competition, product differentiation, exchange rates, the economic conditions of importing countries, and government policies.

1. MEANING OF INTERNATIONAL
PRICING
Global pricing is one of the most critical and complex issues that global
firms face so it can give a break or a boost to company’s revenue. It is
Important because:
•Price is the only marketing mix that generates revenue all other entail
costs.
•Local pricing v/s Global pricing -Image consistency issue

2. Factors Influencing International
Price
 Cost
 Competition
 Product Differentiation
 Exchange Rate
 Economic Condition Of The Importing Country
 Government Factors