Saint Street's Declaration of the Value of Blogger Relations
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Saint Street's Declaration of the Value of Blogger Relations

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if you haven’t heard, media has evolved. Online ...

if you haven’t heard, media has evolved. Online
mavens have established themselves as the new order
editors-in-chief, hallowed columnists & trusted product
reviewers. And with the interweb woven the way it is, those
mavens – regarded bloggers and social media personalities
– are fast becoming PR outlets all savvy brand managers
cannot aord to disregard.

Follow our lead. Marketing & PR success is attainable, affordable, and just plain smart if blogger outreach & online PR tactics are part of your overarching strategy.

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Saint Street's Declaration of the Value of Blogger Relations Document Transcript

  • 1. f you haven’t heard, media has evolved. Online mavens have established themselves as the new order editors-in-chief, hallowed columnists & trusted product reviewers. And with the interweb woven the way it is, those mavens – regarded bloggers and social media personalities – are fast becoming PR outlets all savvy brand managers cannot afford to disregard. The right blog post featured on a smart and influential blog can sway public opinion, drive well deserved and “authen- tic” awareness, and almost certainly will incite positive customer reaction and pro-action. So tapping into this channel is a must. At least in our book. We ardently feel the voice & admiration of an online influ- encer is more valuable than a dollar or ten spent on media, on a stunt, on 99% all things marketing and traditional PR. Don’t get us wrong, we love all those things. But we also know what works. We feature Blogger Relations as a cornerstone service. We’ve developed the database. We’ve established the rela- tionships. We’ve executed successful campaigns. Let us lead you down the path. We’ll introduce your brand, services and products to the influencers that make the most sense. We’ll do it on budget. On schedule. And using tactics that will ensure an ROI that will stand-up to any marketing measuring stick. In CONGRESS, November4, 2008. A DECLARATIONof the VALUEof BLOGGER RELATIONS By the REPRESENTATIVES of SAINT STREET I
  • 2. Contests & Sweepstakes Client: Mrs. Dash • Original recipe features • Fan engagement • Viral sharing • Product/prize worshipping Hot Wings Seasoned with Mrs. Dash/Recipe Challenge • 6 lbs chicken wings • 1 tbsp of Mrs. Dash Onion & Herb • (1) 12 oz. bottle of hot sauce • 1 1/2 sticks of butter Read more... http://bit.ly/1qNhivK Total Post Impressions- 1,000,000 Total Social Engagements – 3,389 1 tbsp of Mrs. Dash Onion & Herb Product-Centric Collaborations Clients: SwimSpot & LUXE By Lisa Vogel • One-off fashion collection vignettes • Co-branded promotions • Style blogger features ABikiniADay Instagram Post “@swimspot has such great suits and an amazing selection!!!! This hot black suit is our first 'Tankini' by LUXE By Lisa Vogel.” Read more... http://bit.ly/1vbhg7w Total Post Impressions – 1,000,000 Total Social Engagements – 12k+ Product Reviews Client: ReNew Life • General awareness • Product trials & couponing • Promo code offers ReNew Life Probiotic Review “I was sent a box of Ultimate Flora Daily Care Probiotic 15 Billion and have been using the product for two weeks. First, I love how simple it is to take. I simply include it...” Read more... http://bit.ly/1ltINrd Total Post Impressions – 750,000 Total Social Engagements – 35,270 SMART CONCEPTS & CAMPAIGNS
  • 3. Cause Related Promotion Client: Kooba • Blog fans + cause = heightened brand integrity • Stamp of approval • Assured positive Support Breast Cancer Awareness, win a Kooba bag “I love to see designers using their brands for a good cause. Breast cancer affects every- one in one way or another and having designers get involved is a great way to help spread awareness.” Read more... http://bit.ly/1ou9DDT Total Post Impressions – 445,000 Total Social Engagements – 3,400 Media Mix Channel Client: Grandma’s Molasses • Integrated campaigns • High value, lower CPM • Core customer touch point Grandma’s Molasses Cookie Exchange Recipe Contest Peanut Butter Molasses Cookies (Blogger Original Recipe) “Soft on the inside, slightly crisp on the outside, these nutty molasses cookies bring the flavors of the season to your holiday cookie tray.” Read more... http://bit.ly/WXgR9H Total Post Impressions – 1,200,000 Total Social Engagements – 7,213 Product Launches Client: Pirate’s Booty • Online personality “reviews” • Video demos • 360 feedback (bloggers & site fans) Pirate’s Booty #MacAndCheesyJoke Contest “To celebrate Pirate’s Booty Mac & Cheese launch, we’ve got a “Cheesiest Joke in America” Contest! If you or your kids have a cheesy joke, you can enter it...” Read more... http://bit.ly/1tPu9CD Total Post Impressions – 650,000 Total Social Engagements – 5,066
  • 4. HIGHLIGHTED CAMPAIGNS Mrs. Dash Pirate’s Booty Crock-Pot Seasonings Molly McButter Grandma’s Molasses Baker’s Joy ReNew Life Probiotics Wright’s Liquid Smoke Accent Bagel Spice SwimSpot LUXE by Lisa Vogel NEXT Swimwear Athena Swimwear Kooba Zangadoo Kangaroo Lively Oak Creek Golf Club Monarch Beach Golf Links National SUP Day 2712 Dow Ave. Tustin, CA 92780 714.782.9691 BeOurFriend@SaintSt.com www.SaintSt.com