Market targeting
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Market targeting

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market targeting

market targeting

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Market targeting Market targeting Presentation Transcript

  • Market Targeting ARIF HUSAINI B ABD KHALIL 2010551925
  • introduction  Before engaging in marketing campaigns and promotions businesses need to decide who they would like to aim their products at.  This involves analysing and splitting (segmenting) the market into different sectors. The most effective way to segment the market will depend on the product and the business producing the product.
  • Option 1: Undifferentiated Marketing  marketing that does not target a particular segment of the market. Instead the firm adopts one marketing strategy and hopes that it will appeal to as many people as possible.
  • Option 2: Differentiated Marketing Strategy  If a firm decides to target several segments of the market, it is engaging in a differentiated marketing strategy. Under a differentiated marketing strategy, a firm will develop products and services with separate marketing mix strategies for each of the segments chosen by the firm.
  • Option 3 Concentrated Marketing  occurs when a business concentrates its marketing effort on one segment of the market. The firm will develop a product that caters for the needs of that particular group.