As our audience is aimed for a young audience of about 15 – 24 year olds, we decided to use young attractive actors.
We figured that this would appeal to our target audience because they could relate to the actors but also still appeal to the older end of the audience because of being a crime thriller.
Here is a picture of our characters.
We made sure that our women detective was attractive and had a femme fatale character to appeal to the male audience and also not be too dissimilar from programs such as CSI who have good looking women as their detectives.
We even made her wear smart casual clothes, high heels and red lipstick to conform to the “male gaze”
We also include an aspect of romance between the two detectives which could appeal to the female end of the target audience.
A key feature of our film is the thriller and crime scene aspect.
In our opening sequence there is a lot of blood and particular props near the beginning when we see the dead bodies.
Again this was to draw in our 15-24 year old audiences , mainly males.
Other props which fit in with our audience is the gun which we see.
This automatically links with danger and a thriller genre which would definitely appeal to our target audience.
We also used Lionsgate as our film studio because in particular they have done films such as Saw, Hostel and Drag Me To Hell.
This may also appear to our audience because of the types of films Lionsgate have released before are horrors and thrillers.
They are also quite a mainstream studio and are highly recognised which would probably attract our 15-24 year old audience.
Our location and set also links to the rest of the aspects such as cast and props.
Our set has a grimy look which just reinforces the fact that our film is a thriller.
This then attracts our target audience as it sets the scene.