Born in 1945 in Leeds Dyer is a professor of film at Kings College in London.
Dyer’s Star Image theory has become well-known and is often used especially when talking of influential Media products.
In his first book he developed the idea that the viewers' perception of a film is heavily influenced by the perception of its stars, and that publicity materials and reviews determine the way that audiences experience the film.
A star is an image, not a real person, that is constructed out of a range of materials (eg: advertising, magazines etc as well as films and music)
Stars are commodities produced and consumed on the strength of their meanings. Fundamentally, the star image is incoherent, that is incomplete and ‘open’. Dyer says that this is because it is based upon two key paradoxes.
The star must be simultaneously ordinary and extraordinary for the consumer . The star must also be simultaneously present and absent for the consumer.
This screen grab from our music video portrays our lead singer as young and sexually attractive by showing his torso. At this point in the video Dyer may have said that this was more of a pop star video because thus far no performance elements have been shown.
Our digipack will emphasise this youthful image of the band with images like this
However, later on this idea is dismissed when the audience sees Jack performing and playing his guitar along with the other band members.
We want our band to sell romance to our target teenage girl audience. Plenty of hearts and the narrative focus of the video being a boyfriend cooking breakfast-in-bed for his girlfriend sell this romantic image well.
The digipack follows through with this concept with the image of the paper heart in the hands of a boy and a girl pressumably showing love.
Each of the boys looks and acts like the average ‘boy next door’. This makes them appealing to our audience because they achieve Star Image requirements by being both attainable and unattainable at the same time.
We will be following this idea of ordinary boys with our digipak by having Polaroid images that look stuck on to scrunched up school paper.
This screen grab shows the band performing and playing their instruments in person which gives the video the performance element it needs so as to fulfill Keith Negus’ theory of being a homegrown/organic band that makes their own music.
The pink hearts help sell the band’s name; Paper Hearts.
In our video the three male band members are shown throughout to be performing and playing their own instruments, but our featured female artist is shown only towards the end of the video. Because of this neither the poster nor the digipak show her as part of the band which helps us to sell our product as a solely male band to our younger female audience.
We are trying to sell our band as young, fresh innocent boys looking for love hence their name being the Paper Hearts and their song choice being all about young love.