Richard dyer’s paradoxes3

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Richard dyer’s paradoxes3

  1. 1. Richard Dyer’s Paradoxes By Katie Paczynska
  2. 2. Paradox 1 The star must be simultaneously ordinary and extraordinary for the consumer. The following slides show the examples of Paradox 1.
  3. 3. Examples of Paradox 1: Beyoncé & Jay-Z On the left: Extraordinary example of Beyoncé and Jay-Z preforming on the stage for the audience. On the right: Ordinary picture of them presenting their casual, private life and spending time together like normal people.
  4. 4. Example of paradox 1: Shakira On the left: extraordinary Shakira performing, On the right: ordinary Shakira & her husband, Footballer Gerard Piqué.
  5. 5. Paradox 1: Rihanna & Drake On the left: extraordinary Rihanna and Drake performing, on the right: ordinary as a private couple, on a basketball match
  6. 6. Paradox 1: Justin Bieber & Selena Gomez On the left: extraordinary Selena and Justin Preforming on the stage, on the left : ordinary example of the picture from theirs private life.
  7. 7. Paradox 2 The star must be simultaneously present and absent for the consumer. The following slides show the examples of Paradox 2.
  8. 8. Paradox 2: Katy Perry (Absent)
  9. 9. Paradox 2: Katy Perry (Present)
  10. 10. Paradox 2: Lady Gaga (Absent)
  11. 11. Paradox 2: Lady Gaga (Present)
  12. 12. Paradox 2: Nicki Minaj (Absent)
  13. 13. Paradox 2: Nicki Minaj (Present)

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