1. Richard Dyer

2. Paradox 1:
The star must be simultaneously ordinary and extraordinary for the consumer
BEYONCE

3. One
Direction
Justin Bieber

4. Miley Cyrus

5. Lady Gaga
Adele

6. Paradox 2:
The star must be simultaneously present and absent for the consumer
Zayn Malik

7. Chris Brown
From being on stage to
being in court for
abusing his girlfriend at
the time Rihanna
Demi Lovato
From a model shot to private
leaked photo of her kissing her
boyfriend

8. Kourtney Kardashian
From posing in front of
her store to giving birth