Psychographics

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Psychographics

  1. 1. Target Audience By Greg Fellows
  2. 2. Psychographics
  3. 3. What is this? Psychographics are the consumers of our video categorized in terms of their needs and desires, such as aspiring to a richer lifestyle or those who want to make the world a better place.
  4. 4. How do we do this? One way of finding of the psychographics is by using a term called VALS. This being the values, attitudes and lifestyles of the consumer which can therefore identify a market segmentation.
  5. 5. Why do we do this? We do this because the music industry and market is drawn up into segments and that the people, or consumers can be identified more easily for the artists to base its products towards.
  6. 6. Our VALS Fulfillers – mature, satisfied and reflective people who value order. Experiencers – Young, enthusiastic, impulsive and rebellious. Makers – Practical people who have constructive skills and value self-sufficiency.
  7. 7. Why these VALS? For our adult based audience those VALS are the ones we think are most appropriate to fit our song choice as well a successful audience as we don’t just focus on one but have a range of listeners.
  8. 8. Teenage VALS Innovators – Who wish to make their mark. Rebels – Who wish to remake the world in their own image. Drop Outs – Who shun commitment of any kind. Trendies – They crave the attention and admiration of their peers.
  9. 9. Why these VALS? Obviously, trendies is important as we want to focus on the band being a new fashion statement and other can look up to them. Innovators falls into place as this band is very unique and wish to make a mark in the music industry. And Rebels is associated with the lifestyle the band would live, not caring about others and focusing on the inimitable style and music.

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