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  • 1. Evaluating Music Video Research and Planning
  • 2. Developing the concept • We explored different songs that we liked and looked at the ones that would appeal to our target audience • We investigated different genres and liked the idea of a sixties style mixed with jazz/blues • After we chose our song C2C Down the Road we looked at different concept ideas • For example we came up with several different ideas and then chose our favorite one
  • 3. • After looking at the Kaleidoscope element I researched different videos with this feature • https://www.youtube.com/watch?v=XbUeMJ8 KizI • https://www.youtube.com/watch?v=AGLCZSw YfDo • I liked the idea of featuring this into our video and I established that our video would then be post production based. • We also looked at our star image looking at an edgy however hip-hop look
  • 4. Research we did include: • I researched different artists that were similar and therefore we came up with the idea of having a female as our main act as it would create a wide fan base of both male and females. • We also looked at similar music videos in order to help create a context, this helped us to come up with the idea of a circus theme in order to make our video look more interesting.
  • 5. Original concept • Originally we liked the idea of filming something in London with someone in a busy street however we decided that after researching this enough we were going to change it as it would be to hard to film in a busy area with people walking around.
  • 6. Finally • We came up with our treatment idea looking at the Kaleidoscope and however also looking at shadows all over the wall. We would then incorporate a performance element into it. • https://www.youtube.com/watch?v=bd2B6Sj Mh_w • We tried not to be to literal about our music video and looked at Gnarls Barkley ‘Crazy’ in order to help expand our idea
  • 7. • From watching this video we established that we could not use the Kaleidoscope theme throughout the video and it proved to us that we would need to incorporate something else into the video. • This helped us to then come up with idea of a clown act and a doll act to make it more appealing to the audience.
  • 8. This is an image of our target audience
  • 9. • We looked at the ways artists are created and established, from a talk Emily Tedrake who gave us an insight into how an artist is formed, this helped us to understand what we were looking for in our star image. • After understanding how we could create our star image we looking at a treatment where we would gather all the information for our acts. For example we looked at other videos of artsits who were able to appeal to a similar target audience, from doing this we found out some useful tips. For example the clothing and make up of our artists which we then applied in our treatment.
  • 10. • After establishing that we wanted to use a Kaleidoscope and shadows we then formed our final draft of our music video. We looked at various sources for example articles and videos, from watching one particular video • https://www.youtube.com/watch?v=8Uee_mc xvrw • We established that we wanted something that would seem different and weird, this is where we came up with the idea of having a clown aswell as a doll with exaggerated make up
  • 11. Researching music video • After pitching several different ideas we eventually settled on the idea of the Kaleidoscope – this would synchronies with the style of the song which is French electric music • We also looked at the original music video and decided that we could make something just as interesting however completely different. As the song is electronic style we decided that we could make the video look electronic style too.
  • 12. Researching • Overall researching and looking at different videos and concepts helped to encourage the context of our video and it also helped to establish how we could incorporate different themes into our video, for example using all the acts to stand in front of a green screen which would then enable to transform into the kaleidoscope
  • 13. Location • Primarily we looked at shooting offlocation, for example in our first concept it involved shooting in London in a built up area. However after drawing up several different concept ideas we decided that we would be able to shoot all of the acts in the studio in front of the green screen. This meant that we would not have the hassle of filming in an area where there are people walking around and potentially ruining our shots
  • 14. Props - instrument • Prior to our shoot day we made a list of all of the props that we would need in order to be organized and make sure that we would not forget anything. We knew that we would have to find instruments for all the acts, therefore we looked at the instruments that the song needed and then tried to find a suitable fit. For example we did not want to have a guitar that looked shabby. We liked the idea of having an old fashioned microphone in order to create a sense of the sixties style
  • 15. Props - extras • We knew that we had to purchase a guitar that we would be able to smash, so we looked at ones that we could afford and that could be broken • We also looked into the idea of horse heads which we thought would look good against the shadow effect that we would create in post-production • Additionally to go with the circus theme that we had we searched different acts, for example a fortune teller throwing around cards, this then helped us to establish what one of the random acts could be • We also knew that we would need juggling balls for the clown • Finally we had the idea of popping gum which was influence by Miley Cyrus’s music video ‘We Cant stop’: • http://www.youtube.com/watch?v=b_mwiAhYKCU
  • 16. Costumes • We tried to find a sense of synchronization within our costumes so that the acts would look like they were from a similar time period. • As our artists name is Luella Rouge we decided that she should wear red. • The doll costume was researched and then inspired by a circus doll that I discovered • All the costumes were thought about prior to the shoot day and we made sure that they would fit and be appropriate • Additionally we had to cut out anything that was green as it would affect the green screen editing process
  • 17. Set design • We saw a set designer who helped to give advice on choosing a set. We looked at having a a plain black wall surrounding the act with a star cloth to create a sixties style surrounding. This was inspired by this video: • http://www.youtube.com/watch?v=NF-kLy44Hls • However we then established that we would only need a green screen throughout • Sorting out the set helped to put our video into perspective and establish where we were aiming to go.
  • 18. Storyboarding • Storyboarding gave a clear outline and an organizational structure into what our shots would then look like, additionally it helped us to spot any errors or potential for any new shots. • It helped to frame and structure our work in an organized form • It also helped our idea come together and it helped us to see what the outcome would then look like
  • 19. This is a screen shot of our story board which clearly indicates a shot by shot process with a description of the time and the shot number
  • 20. Animatic • The animatic gave an outline on what our video would look like at after drawing our each picture for the storyboard – the animatic was hugely beneficial as it showed us that we did not want to have just a plain white background. • Furthermore it helped us to plan our the story and map out each shot so that we could have a successful and easy shoot day • I thought that this was a great planning process as it showed us that we would have to add more acts to the scene in order to make it look more interesting and appealing to a young pop audience
  • 21. Screen grab of animatic
  • 22. Planning • The planning process helped us keep on track and be organized – it also helped us to make more informed decisions during the production process • We also did several test shots and screen tests prior to the shoot day in order to make sure that our acts were prepped and ready
  • 23. Casting • Casting created a huge impact on our music video, we chose a cast that we thought would look good behind the camera, appeal to the audience, and however be able to act out and not get shy behind the camera and the lights. I think that this was a huge influence, as we chose Paulina Keller who is a drama student she was able to act and be playful which made the video look more professional and interesting
  • 24. Animatic • The animatic was hugely successful as it showed us what we were missing and that we needed to make it more interesting, it also warned me that we needed to have enough footage so that we would not run out of things to introduce into the sequence • The animatic was the main reason that we chose to add the ‘random’ acts to make it look more interesting. I think that the ‘random’ acts were a good addition to the video.
  • 25. Finally … • Overall our research helped to establish where our music video was heading, not only this but it also helped us to keep organized and on track of what we needed to do • To an extent we changed some things around on the shoot day, however all our planning, e.g. the storyboard, helped to structure our day and as a result of this we did not run out of time to shoot everything • The shoot would have been even better if we could have added more ‘random’ acts in order to create a bigger feel of the circus theme • We could develop our idea to create a better backdrop so that all of our shots would not just end up in a kaleidoscope.