Our pop video is, ‘Bird song’ by the band ‘Lilly and the Tealeaves’ our video is filmed in a very ethereal way creating a great mood and atmosphere. The lyrics of the song imply more than the visual side of the video does as we wanted audiences to have a sense of mystery around are video and to also pay more attention to the lyrics of the song and to really grasp the meaning of the words and the message behind the song.
Our Digi pack was designed very simply as we did not want it to detract attention away from the idea of our video and the atmosphere it created. A lot of our digi pack is black but I think this adds to the dramatic elements and makes the cover more visually pleasing to audiences. It also creates a sense of mystery as the shadows create uncertainty and the darkness highlights the important parts. The inside if the digi pack has more detail but it is not chaotic the detail is intricate yet clear and the look on out lead singers face echoes the idea of the song. Her face in the bottom left hand corner also echoes the idea of uncertainty as the image is a little blurred and out of focus, much like her mind, which is the idea that comes across in the video.
Our magazine advert was created to be simple and clear much like our digi pack so that there could be a constant link between the two. The cage is the centre of interest on the poster as this is also the focal point on the digi pack. The dates are clearly printed on the first hot point, using the rule of thirds, so the eye is immediately drawn towards it. The poster also features our main singer as this gives away a little more than the digi pack does as we are able to see our lead singer. The darkness echoes the idea of mystery and possible underlying or unsaid things.
Carlson, a media theorist says that a, “music video is a many - facetedmultidiscursive phenomenon. Some generally acknowledged ‘facts’ about music videos are that, - Music videos communicate through TV screen and TV speakers, - Music videos are a form of low brow popular culture, - and the reception of music videos depends on the beholder, ( a music video may be beautiful or ugly, art, trash. ect.) ” The term ‘star’ refers to semi-mythological set of meanings constructed around music performers in order to sell the performer to a large and loyal audience. The image of a star can be broken up into three sections, a star can be one of the three, a COMERCIAL EXHIBITIONIST, TELEVISED BARDS or ELECTRONIC SHAMAN.
A personal exhibitionist can be described as someone who ‘sells’ everything. Their voice, their body, their image, lifestyle and records. They ‘sell’ everything to be in the spotlight, they want success and their charisma is encouraged by the stardom and sexuality they become an icon and give everything they have to their music and the successes that they may achieve by doing this. Some good examples of commercial exhibitionists would be Freddie Mercury, Lady Gaga or who I think was the original commercial exhibitionist, Elvis Presley. He was a great musician who had charisma that was evoked by sexuality and stardom, yet he ended up over ‘selling’ himself, and this eventually led to hi demise.
A televised bard is someone who tells a story through their music and their image. Two good examples of televised bards would be Eminem as all of his songs tell a story and a words about his life and the world he grew up in. The best televised bards have the ability to create audio-visual poetry through their lyrics and images. Another good example of a televised bard would be John Lennon and Bob Marley as although each of these artists are completely different they each tell a story about the world we live in through their songs.
The literal deffinition of the word shaman is, ‘A member of certain tribal societies who acts as a medium between the visible world and an invisible spirit world and who practices magic or sorcery for purposes of healing, divination, and control over natural events.’ this can all be applied to the music industry in music videos when an artist rarley apprears in their video and you very rarley see them but there is a big following surrounding them allthough they have based their entire following on their songs and not their image. A good example of an eletronic shaman would the the band ‘gorillaz’ as they appear in cartoon form in all their videos and are very rarley seen on TV as non animated people.
Universal myths are questions that are the big questions of life that relate to everyone, and they can be raised in pop videos where there is almost always an underlying meaning to the video, or some unsaid things. In our video a big universal myth that is raised is moral dilemmas and the difference between right and wrong or truth and honesty this becomes very obvious within the first verse of the song where her opening line is ‘well I didn’t tell anyone..’ and this begins to raise questions as to what she did and what she is hiding from society or people