Introduction to music industry
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Introduction to music industry

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    Introduction to music industry Introduction to music industry Presentation Transcript

    • Introduction to Music Industry
      • Music is all about personality. The type of music you listen too usually defies who a person is. The type of music a person listens too can be seen through the way they dress, speak, act and the type of surroundings they decide to put themselves in.
      • Music is set at the centre of our culture. We listen to it on the way to school, work, journeys etc. We can never deny that the Music Industry is a huge part of any one persons life.
      • Music can shape a persons identity. We could make judgement on what type of personality a person has just by looking through their mp3 or I pod.
      • Music is a worldwide global industry it is seen all over the world in many shapes and forms and is listened to by anyone and everyone.
    • Key tension’s
      • Dynamic tension, this is the artistic and commercial services that holds the triumph to the Media Industry.
      • Tension and difference between organic and synthetic music.
      • A mutual reliance can be formed with other types of media can be either a hindrance or helpful. It is key to consider this with the synergetic connections with media.
    • The Place of the Pop Video
      • A music video is only one part of a sometimes global multimedia campaign to promote an artist. It is done to promote the artist in a more personal and visual way.
      • The general idea of the music industries is the contributing and sometimes, conflicting forces behind music/media creation.
    • The Major’s
      • Universal
      • Sony BMG
      • Warner Bros
      • EMI
      • These are Know as the 4 Majors
    • The Major’s.
      • Majors are more often know for their size and usually own their own or licence, supplementary line of companies. This is down to reach a greater variety of audience member and to appeal to more genres.
      • These are known as ‘Major- independents’.
    • Independent’s
      • Independents are usually small independent record labels that have no financial connections to the Major’s at all.
      • They appeal to more niche audiences and take on a smaller amount of artist and are made sure they keep their organic look.
      • Majors and independents are very similar in the way they that they produce music but are very different in the way they promote it.
    • The Music Industry
      • The Music industry is not just generated and fuelled by the major’s you will always find a great selection of people who are interested in both. The industry in dominated my music not separate major’s or independents.
      • Having the two, allows smaller companies to branch out in to bigger markets and the bigger to use smaller new artists and movements in popular music.
    • Music Labels.
      • Record Companies are usually organised with several key area:-
          • Artists and Repertoire (A&R)
          • Legal
          • Financial
          • Promotions
          • Marketing/ Artist Development
    • Media.
      • All Media is linked in one way or another.
      • Other types of media are:-
          • Radio, Print, TV, New Media, Film
      • Synergy and symbiosis
    • Purpose?
      • Music video’s are done for several specific reason’s. These are:-
          • Promotes and Artist/Band.
          • Presents an Artist/Bands Star Image.
          • Back-ups the meaning of the song and reinforces lyrics.
          • Promotes a single, for an album.
          • Lastly is mostly done for the entertainment of the audience it is appealing too.
    • Music Video
      • A music video will almost always contain these for elements
          • Narrative
          • Symbolic
          • Performance
          • Thematic
    • Music Video
      • Help’s an audience piece together the song and artist they are listening to.
      • Experimental use of camera/editing.
      • Is usually seen to bend to the rules of continuity, they aren’t as necessary if it is a fast moving video.
      • Fast pace
      • Lighting and cinematography
      • ‘ Rhythmic’ montage, fragmented style
      • Visually stylish – ‘artistic’ mise-en-scene
    • Threat’s against the Music Industry.
      • Manufactured programmes with live feeds.
      • Music Television becoming more popular and growing in size.
      • The Internet and the risk of downloads
      • Download programmes such as:- Limewire.