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Coco Club Presentation

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Transcript

  • 1.  
  • 2. Richard Dyer – Star Image
    • The term ‘star’ refers to the semi-mythological set of meanings constructed around music performers in order to sell the performer to a large and loyal audience
  • 3. Institutional Context
    • XL Recordings
    • Cajun Dance Party, Friendly Fires, Jack Penate, Vampire Weekend, Radiohead.
    • Type: original and inventive.
    • ‘ Best Independent Label Award’ individual, alternative, different look in music - Radiohead.
  • 4. Target Audience
    • Demographic profile:
    • 15-24, male and female. Students
    • Psychographic profile:
    • Festival-goers - original, unique styles of music.
    • find their music from word of mouth, small music gigs and music shops that sell vinyl records.
    • Inspirations passion pit, vampire weekend, the foals and the mystery jets.
    • Older bands – The Smiths and the cure.
    • Alternative,
    • original styled dress
    • sense and laid back
    • attitude to society.
  • 5. Qualities Star Image
    • Youthfulness
    Outside Environment Beauty Physical Attractiveness Health
  • 6. Creativity Out of the norm shot Originality Imaginative Creative
  • 7. Talent Playing own music Passionate Organic Target musicians
  • 8. Environmentally Friendly Consideration for wider society Environmentally-safe Natural
  • 9. Organic Ideology Not through image/wealth Selling playing their own music XL – Enhances image Poster
  • 10. Inside CD cover Energy/ Youthful Environmentally friendly Pedal Power Energy Young Festival Instruments Audience powering
  • 11. Organic Ideology Ideas from Keith Negus
    • Ideologies shape the way in which the artists’ images and careers are developed, and the way that they are marketed towards specific target audiences.
    • The Organic Ideology
    • ‘ Naturalistic’ approach
    • Seeds of success within artist
    • ‘ Nurtured’ by company
    • Image enhanced by record company (in this case XL Recordings)
    • Given time to evolve
    • Time to progress
    • ( kings of Leon –
    • took them 5-6 albums
    • to ‘make it’)
  • 12. Success in the combination?
    • I believe the combination of products work very effectively because all the products sell the band in the same way that they're a 4 piece band playing their own music, known as ‘organic,’ which is based around their target market.
    • The combination of them create the star image which will attract their target audience of festival goes, laid back, quirky, youthful individuals – all which is demonstrated by the band.
    • The video alone focuses on their originality and their music.
    • Their poster demonstrates how the band performs and musicians.
    • The CD Case displays
    • the band, the video and
    • the performance side
    • of the band.
  • 13. The Combination
    • In our main product and ancillary texts we have the same design and name of the band.
    • The font can be identified and associated with the band.
    • In all ancillary texts we display the band so the audience can recognise them.
    • In all ancillary texts we establish the youthfulness, individuality and originality about the band which is aimed at the target audience.