SlideShare a Scribd company logo
1 of 109
Download to read offline
rtin
so g
SKITTLES
    a user research game




              #sskittles
              @hursman

                           http://bit.ly/c5JAo9
hello!
my name is aaron.
i live in dallas.
i do user EXPERIENCE.
i work @RACETOWIN.
Evaluation             Strategy




Design                           Research




                 Concept




                                            #sskittles   3
Evaluation             Strategy




Design                           Research




                 Concept




                                            #sskittles   4
Evaluation             Strategy




Design                           Research




                 Concept




                                            #sskittles   5
Evaluation             Strategy




Design                           Research




                 Concept




                                            #sskittles   6
#sskittles                 7
http://businessguysonbusinesstrips.com/?p=164
Interviews




                             #sskittles                 8
             http://businessguysonbusinesstrips.com/?p=164
Interviews
Focus Groups




                               #sskittles                 9
               http://businessguysonbusinesstrips.com/?p=164
Interviews
Focus Groups
  Surveys




                               #sskittles              10
               http://businessguysonbusinesstrips.com/?p=164
Interviews
Focus Groups
  Surveys
  Diaries




                               #sskittles               11
               http://businessguysonbusinesstrips.com/?p=164
#sskittles   12
#sskittles   13
#sskittles   14
#sskittles   15
what

          GONNA

        we
       DESIGN             ?


             #sskittles   16
17
18
...or this

             #sskittles   19
...or this

             #sskittles   20
...or this

             #sskittles   21
...or this

             #sskittles   22
...or this

             #sskittles   23
#sskittles              24
http://businessguysonbusinesstrips.com/?p=164
#sskittles              25
http://businessguysonbusinesstrips.com/?p=164
#sskittles              26
http://www.flickr.com/photos/fmgbain/4427106747/
BORING
                       #sskittles              27
   http://www.flickr.com/photos/fmgbain/4427106747/
#sskittles   28
rtin
so g
SKITTLES
    a user research game




                  #sskittles           29
                        http://bit.ly/c5JAo9
SETTING UP the game




             #sskittles   30
#sskittles            31
      http://bit.ly/9zThRP
#sskittles            32
      http://bit.ly/9zThRP
smaller cups




          #sskittles            33
                http://bit.ly/9zThRP
#sskittles            34
       http://bit.ly/aqYFKi
#sskittles           35
      http://bit.ly/bKOskZ
#sskittles            36
      http://bit.ly/9zThRP
#sskittles            37
      http://bit.ly/9zThRP
#sskittles            38
      http://bit.ly/9zThRP
#sskittles            39
      http://bit.ly/9zThRP
#sskittles            40
      http://bit.ly/9zThRP
#sskittles            41
      http://bit.ly/9zThRP
#sskittles            42
      http://bit.ly/9zThRP
#sskittles            43
      http://bit.ly/9zThRP
#sskittles            44
      http://bit.ly/9zThRP
#sskittles            45
      http://bit.ly/9zThRP
#sskittles              46
http://www.flickr.com/photos/spcphotos/2803872787/
#sskittles           47
      http://bit.ly/ddp102
Playing the game




         #sskittles   48
#sskittles           49
      http://bit.ly/awXGoY
#sskittles           50
      http://bit.ly/awXGoY
WILLING
PARTICIPANT




              #sskittles           51
                    http://bit.ly/awXGoY
#sskittles            52
      http://bit.ly/a0oCgk
#sskittles            53
      http://bit.ly/a0oCgk
#sskittles            54
      http://bit.ly/a0oCgk
#sskittles            55
      http://bit.ly/a0oCgk
23


12   9
              2




                  #sskittles            56
                        http://bit.ly/a0oCgk
23


12   9
              2




                  EXCEL


                    #sskittles            57
                          http://bit.ly/a0oCgk
23


12   9
              2




                  EXCEL


                    #sskittles            58
                          http://bit.ly/9TryBW
23


12   9
              2




                  EXCEL


                    #sskittles            59
                          http://bit.ly/9TryBW
23


12   9
              2




                  EXCEL


                    #sskittles            60
                          http://bit.ly/9TryBW
23


12   9
              2




                  EXCEL


                    #sskittles            61
                          http://bit.ly/9TryBW
[ANOTHER]
WILLING
PARTICIPANT




              #sskittles           62
                    http://bit.ly/c0JSXQ
#sskittles           63
      http://bit.ly/c0JSXQ
#sskittles           64
      http://bit.ly/c0JSXQ
#sskittles           65
      http://bit.ly/c0JSXQ
#sskittles           66
      http://bit.ly/c0JSXQ
#sskittles           67
      http://bit.ly/c0JSXQ
#sskittles           68
      http://bit.ly/c0JSXQ
#sskittles   69
#sskittles   70
#sskittles   71
...and

WHY
 is this any

 BETTER        #sskittles
                            ?
                                72
#sskittles              73
http://businessguysonbusinesstrips.com/?p=164
#sskittles              74
http://businessguysonbusinesstrips.com/?p=164
oh, really? that's a bad thing?




                                              #sskittles              75
                              http://businessguysonbusinesstrips.com/?p=164
oh, really? that's a bad thing?
...cuz i heard of this one guy.




                                              #sskittles              76
                              http://businessguysonbusinesstrips.com/?p=164
oh, really? that's a bad thing?
...cuz i heard of this one guy.

what's-his-hame? uh...




                                              #sskittles              77
                              http://businessguysonbusinesstrips.com/?p=164
oh, really? that's a bad thing?
...cuz i heard of this one guy.

what's-his-hame? uh...oh, yeah...




                                               #sskittles              78
                               http://businessguysonbusinesstrips.com/?p=164
NIELSEN
     #sskittles           79
           http://bit.ly/a8oLXh
#sskittles               80
http://www.useit.com/alertbox/user-research-methods.html
#sskittles               81
http://www.useit.com/alertbox/user-research-methods.html
#sskittles               82
http://www.useit.com/alertbox/user-research-methods.html
#sskittles              83
http://www.useit.com/alertbox/20040301.html
#sskittles            84
       http://bit.ly/bAJcrd
qualitative
     vs



QUANTITATIVE
          #sskittles            85
                 http://bit.ly/bAJcrd
qualitative
     vs



QUANTITATIVE
          #sskittles            86
                 http://bit.ly/bAJcrd
23


12   9
              2




                  #sskittles            87
                        http://bit.ly/a0oCgk
23
              QUANTITATIVE

12   9
               2




                                 qualitative
                   #sskittles                  88
                         http://bit.ly/a0oCgk
#sskittles              89
http://businessguysonbusinesstrips.com/?p=164
#sskittles              90
http://businessguysonbusinesstrips.com/?p=164
besides...




   #sskittles            91
         http://bit.ly/9zThRP
?   ?       ?
        ?


                #sskittles            92
                      http://bit.ly/9zThRP
#sskittles            93
       http://bit.ly/bAJcrd
qualitative
+   QUANTITATIVE

              #sskittles   94
#sskittles   95
#sskittles   96
#sskittles   97
#sskittles   98
#sskittles   99
INCLUSIVE!
        #sskittles   100
INCLUSIVE!
        #sskittles   101
HOW TO WIN




        #sskittles   102
#sskittles         103
      http://bit.ly/awXGoY
FEED
Her THE

          #sskittles         104
                http://bit.ly/awXGoY
#sskittles         105
      http://bit.ly/ddp102
still not satisfied?




                       #sskittles   106
#sskittles   107
MICROSOFT
PORTALS
MOBILE
CUSTOM APPS
Business intel
BUSINESS MGMT
ORG CHNG MGMT


                 #sskittles   108
rtin
so g
SKITTLES
    a user research game




              #sskittles
              @hursman

                           http://bit.ly/c5JAo9

More Related Content

Similar to User Research Game Teaches Qualitative and Quantitative Methods

Logs Are Magic: Why Git Workflows and Commit Structure Should Matter To You
Logs Are Magic: Why Git Workflows and Commit Structure Should Matter To YouLogs Are Magic: Why Git Workflows and Commit Structure Should Matter To You
Logs Are Magic: Why Git Workflows and Commit Structure Should Matter To YouJohn Anderson
 
Final PPP submission
Final PPP submissionFinal PPP submission
Final PPP submissionShelbyAnne3C
 
Architecture Is For Everyone
Architecture Is For EveryoneArchitecture Is For Everyone
Architecture Is For EveryoneJeff Eaton
 
Logs are-magic-devfestweekend2018
Logs are-magic-devfestweekend2018Logs are-magic-devfestweekend2018
Logs are-magic-devfestweekend2018John Anderson
 
Oli Hearsum - Brighton SEO Presentation 2021
Oli Hearsum - Brighton SEO Presentation 2021Oli Hearsum - Brighton SEO Presentation 2021
Oli Hearsum - Brighton SEO Presentation 2021Oliver Hearsum
 
UX Days 2019 by Flupa - Conférence : Marc Stickdorn
UX Days 2019 by Flupa - Conférence : Marc StickdornUX Days 2019 by Flupa - Conférence : Marc Stickdorn
UX Days 2019 by Flupa - Conférence : Marc StickdornFlupa
 
Creating a Customer-Driven Content Strategy | SMX West 2017
Creating a Customer-Driven Content Strategy | SMX West 2017Creating a Customer-Driven Content Strategy | SMX West 2017
Creating a Customer-Driven Content Strategy | SMX West 2017Casie Gillette
 
60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...
60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...
60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...Troy Thompson
 
What is quality code? From cruft to craft
What is quality code? From cruft to craftWhat is quality code? From cruft to craft
What is quality code? From cruft to craftNick DeNardis
 
The Community Tools You Need (Can't Be Built)
The Community Tools You Need (Can't Be Built)The Community Tools You Need (Can't Be Built)
The Community Tools You Need (Can't Be Built)Lane Becker
 

Similar to User Research Game Teaches Qualitative and Quantitative Methods (11)

Logs Are Magic: Why Git Workflows and Commit Structure Should Matter To You
Logs Are Magic: Why Git Workflows and Commit Structure Should Matter To YouLogs Are Magic: Why Git Workflows and Commit Structure Should Matter To You
Logs Are Magic: Why Git Workflows and Commit Structure Should Matter To You
 
Final PPP submission
Final PPP submissionFinal PPP submission
Final PPP submission
 
Architecture Is For Everyone
Architecture Is For EveryoneArchitecture Is For Everyone
Architecture Is For Everyone
 
Logs are-magic-devfestweekend2018
Logs are-magic-devfestweekend2018Logs are-magic-devfestweekend2018
Logs are-magic-devfestweekend2018
 
Event Based Remarketing & Scripts
Event Based Remarketing & ScriptsEvent Based Remarketing & Scripts
Event Based Remarketing & Scripts
 
Oli Hearsum - Brighton SEO Presentation 2021
Oli Hearsum - Brighton SEO Presentation 2021Oli Hearsum - Brighton SEO Presentation 2021
Oli Hearsum - Brighton SEO Presentation 2021
 
UX Days 2019 by Flupa - Conférence : Marc Stickdorn
UX Days 2019 by Flupa - Conférence : Marc StickdornUX Days 2019 by Flupa - Conférence : Marc Stickdorn
UX Days 2019 by Flupa - Conférence : Marc Stickdorn
 
Creating a Customer-Driven Content Strategy | SMX West 2017
Creating a Customer-Driven Content Strategy | SMX West 2017Creating a Customer-Driven Content Strategy | SMX West 2017
Creating a Customer-Driven Content Strategy | SMX West 2017
 
60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...
60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...
60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...
 
What is quality code? From cruft to craft
What is quality code? From cruft to craftWhat is quality code? From cruft to craft
What is quality code? From cruft to craft
 
The Community Tools You Need (Can't Be Built)
The Community Tools You Need (Can't Be Built)The Community Tools You Need (Can't Be Built)
The Community Tools You Need (Can't Be Built)
 

Recently uploaded

DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...Rishabh Aryan
 
Karim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppKarim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppNadaMohammed714321
 
Karim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppKarim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppNadaMohammed714321
 
guest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssguest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssNadaMohammed714321
 
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - MorgenboosterAI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster1508 A/S
 
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptMaking and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptJIT KUMAR GUPTA
 
FW25-26 Knit Cut & Sew Trend Book Peclers Paris
FW25-26 Knit Cut & Sew Trend Book Peclers ParisFW25-26 Knit Cut & Sew Trend Book Peclers Paris
FW25-26 Knit Cut & Sew Trend Book Peclers ParisPeclers Paris
 
Niintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptxNiintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptxKevinYaelJimnezSanti
 
guest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssguest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssNadaMohammed714321
 
Sharif's 9-BOX Monitoring Model for Adaptive Programme Management
Sharif's 9-BOX Monitoring Model for Adaptive Programme ManagementSharif's 9-BOX Monitoring Model for Adaptive Programme Management
Sharif's 9-BOX Monitoring Model for Adaptive Programme ManagementMd. Shariful Hoque
 
Interior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioInterior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioRMG Project Studio
 
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptxUnit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptxNitish292041
 
The spirit of digital place - game worlds and architectural phenomenology
The spirit of digital place - game worlds and architectural phenomenologyThe spirit of digital place - game worlds and architectural phenomenology
The spirit of digital place - game worlds and architectural phenomenologyChristopher Totten
 
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfsimpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfLucyBonelli
 
Giulio Michelon, Founder di @Belka – “Oltre le Stime: Sviluppare una Mentalit...
Giulio Michelon, Founder di @Belka – “Oltre le Stime: Sviluppare una Mentalit...Giulio Michelon, Founder di @Belka – “Oltre le Stime: Sviluppare una Mentalit...
Giulio Michelon, Founder di @Belka – “Oltre le Stime: Sviluppare una Mentalit...Associazione Digital Days
 
NBA power point presentation final copy y
NBA power point presentation final copy yNBA power point presentation final copy y
NBA power point presentation final copy ysrajece
 
world health day 2024.pptxgbbvggvbhjjjbbbb
world health day 2024.pptxgbbvggvbhjjjbbbbworld health day 2024.pptxgbbvggvbhjjjbbbb
world health day 2024.pptxgbbvggvbhjjjbbbbpreetirao780
 
Piece by Piece Magazine
Piece by Piece Magazine                      Piece by Piece Magazine
Piece by Piece Magazine CharlottePulte
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Rndexperts
 
Map of St. Louis Parks
Map of St. Louis Parks                              Map of St. Louis Parks
Map of St. Louis Parks CharlottePulte
 

Recently uploaded (20)

DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
 
Karim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppKarim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 ppppppppppppppp
 
Karim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppKarim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 ppppppppppppppp
 
guest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssguest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssss
 
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - MorgenboosterAI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
 
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptMaking and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
 
FW25-26 Knit Cut & Sew Trend Book Peclers Paris
FW25-26 Knit Cut & Sew Trend Book Peclers ParisFW25-26 Knit Cut & Sew Trend Book Peclers Paris
FW25-26 Knit Cut & Sew Trend Book Peclers Paris
 
Niintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptxNiintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptx
 
guest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssguest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssss
 
Sharif's 9-BOX Monitoring Model for Adaptive Programme Management
Sharif's 9-BOX Monitoring Model for Adaptive Programme ManagementSharif's 9-BOX Monitoring Model for Adaptive Programme Management
Sharif's 9-BOX Monitoring Model for Adaptive Programme Management
 
Interior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioInterior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project Studio
 
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptxUnit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
Unit1_Syllbwbnwnwneneneneneneentation_Sem2.pptx
 
The spirit of digital place - game worlds and architectural phenomenology
The spirit of digital place - game worlds and architectural phenomenologyThe spirit of digital place - game worlds and architectural phenomenology
The spirit of digital place - game worlds and architectural phenomenology
 
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfsimpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
 
Giulio Michelon, Founder di @Belka – “Oltre le Stime: Sviluppare una Mentalit...
Giulio Michelon, Founder di @Belka – “Oltre le Stime: Sviluppare una Mentalit...Giulio Michelon, Founder di @Belka – “Oltre le Stime: Sviluppare una Mentalit...
Giulio Michelon, Founder di @Belka – “Oltre le Stime: Sviluppare una Mentalit...
 
NBA power point presentation final copy y
NBA power point presentation final copy yNBA power point presentation final copy y
NBA power point presentation final copy y
 
world health day 2024.pptxgbbvggvbhjjjbbbb
world health day 2024.pptxgbbvggvbhjjjbbbbworld health day 2024.pptxgbbvggvbhjjjbbbb
world health day 2024.pptxgbbvggvbhjjjbbbb
 
Piece by Piece Magazine
Piece by Piece Magazine                      Piece by Piece Magazine
Piece by Piece Magazine
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025
 
Map of St. Louis Parks
Map of St. Louis Parks                              Map of St. Louis Parks
Map of St. Louis Parks
 

User Research Game Teaches Qualitative and Quantitative Methods