Sorting Skittles: A User Research Game

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Abstract from IA Summit 2010 presentation:
Let's face it, user research can be a total bore…especially for the research
subjects. Answering numerous survey and interview questions can lull them to
sleep. They are taking time out of their busy day to answer a slew of boring
questions when they would probably rather be doing something else. As a result,
the data we collect from existing techniques can be suboptimal…especially
when the subject is disengaged due to the use of antiquated research methods.

So, we have developed a new user research technique that produces better
results, because it engages research subjects in a fun and tactile game format.
Research subjects like this method because:
* it is tactile
* it is a game
* it is not boring
* the supplies are edible

The method asks the facilitator to use commonly available household supplies to
engage each research subject. Using the supplies, each research subject can be
independently asked to prioritize any number of different topic areas including
pain points, critical business goals, performance metrics, or even job
responsibilities.

Come and attend this session to learn how you can use this "game" to produce
not only the usual qualifying data but also rich, quantifiable data.

Published in: Design

Sorting Skittles: A User Research Game

  1. rtin so g SKITTLES a user research game #sskittles @hursman http://bit.ly/c5JAo9
  2. hello! my name is aaron. i live in dallas. i do user EXPERIENCE. i work @RACETOWIN.
  3. Evaluation Strategy Design Research Concept #sskittles 3
  4. Evaluation Strategy Design Research Concept #sskittles 4
  5. Evaluation Strategy Design Research Concept #sskittles 5
  6. Evaluation Strategy Design Research Concept #sskittles 6
  7. #sskittles 7 http://businessguysonbusinesstrips.com/?p=164
  8. Interviews #sskittles 8 http://businessguysonbusinesstrips.com/?p=164
  9. Interviews Focus Groups #sskittles 9 http://businessguysonbusinesstrips.com/?p=164
  10. Interviews Focus Groups Surveys #sskittles 10 http://businessguysonbusinesstrips.com/?p=164
  11. Interviews Focus Groups Surveys Diaries #sskittles 11 http://businessguysonbusinesstrips.com/?p=164
  12. #sskittles 12
  13. #sskittles 13
  14. #sskittles 14
  15. #sskittles 15
  16. what GONNA we DESIGN ? #sskittles 16
  17. 17
  18. 18
  19. ...or this #sskittles 19
  20. ...or this #sskittles 20
  21. ...or this #sskittles 21
  22. ...or this #sskittles 22
  23. ...or this #sskittles 23
  24. #sskittles 24 http://businessguysonbusinesstrips.com/?p=164
  25. #sskittles 25 http://businessguysonbusinesstrips.com/?p=164
  26. #sskittles 26 http://www.flickr.com/photos/fmgbain/4427106747/
  27. BORING #sskittles 27 http://www.flickr.com/photos/fmgbain/4427106747/
  28. #sskittles 28
  29. rtin so g SKITTLES a user research game #sskittles 29 http://bit.ly/c5JAo9
  30. SETTING UP the game #sskittles 30
  31. #sskittles 31 http://bit.ly/9zThRP
  32. #sskittles 32 http://bit.ly/9zThRP
  33. smaller cups #sskittles 33 http://bit.ly/9zThRP
  34. #sskittles 34 http://bit.ly/aqYFKi
  35. #sskittles 35 http://bit.ly/bKOskZ
  36. #sskittles 36 http://bit.ly/9zThRP
  37. #sskittles 37 http://bit.ly/9zThRP
  38. #sskittles 38 http://bit.ly/9zThRP
  39. #sskittles 39 http://bit.ly/9zThRP
  40. #sskittles 40 http://bit.ly/9zThRP
  41. #sskittles 41 http://bit.ly/9zThRP
  42. #sskittles 42 http://bit.ly/9zThRP
  43. #sskittles 43 http://bit.ly/9zThRP
  44. #sskittles 44 http://bit.ly/9zThRP
  45. #sskittles 45 http://bit.ly/9zThRP
  46. #sskittles 46 http://www.flickr.com/photos/spcphotos/2803872787/
  47. #sskittles 47 http://bit.ly/ddp102
  48. Playing the game #sskittles 48
  49. #sskittles 49 http://bit.ly/awXGoY
  50. #sskittles 50 http://bit.ly/awXGoY
  51. WILLING PARTICIPANT #sskittles 51 http://bit.ly/awXGoY
  52. #sskittles 52 http://bit.ly/a0oCgk
  53. #sskittles 53 http://bit.ly/a0oCgk
  54. #sskittles 54 http://bit.ly/a0oCgk
  55. #sskittles 55 http://bit.ly/a0oCgk
  56. 23 12 9 2 #sskittles 56 http://bit.ly/a0oCgk
  57. 23 12 9 2 EXCEL #sskittles 57 http://bit.ly/a0oCgk
  58. 23 12 9 2 EXCEL #sskittles 58 http://bit.ly/9TryBW
  59. 23 12 9 2 EXCEL #sskittles 59 http://bit.ly/9TryBW
  60. 23 12 9 2 EXCEL #sskittles 60 http://bit.ly/9TryBW
  61. 23 12 9 2 EXCEL #sskittles 61 http://bit.ly/9TryBW
  62. [ANOTHER] WILLING PARTICIPANT #sskittles 62 http://bit.ly/c0JSXQ
  63. #sskittles 63 http://bit.ly/c0JSXQ
  64. #sskittles 64 http://bit.ly/c0JSXQ
  65. #sskittles 65 http://bit.ly/c0JSXQ
  66. #sskittles 66 http://bit.ly/c0JSXQ
  67. #sskittles 67 http://bit.ly/c0JSXQ
  68. #sskittles 68 http://bit.ly/c0JSXQ
  69. #sskittles 69
  70. #sskittles 70
  71. #sskittles 71
  72. ...and WHY is this any BETTER #sskittles ? 72
  73. #sskittles 73 http://businessguysonbusinesstrips.com/?p=164
  74. #sskittles 74 http://businessguysonbusinesstrips.com/?p=164
  75. oh, really? that's a bad thing? #sskittles 75 http://businessguysonbusinesstrips.com/?p=164
  76. oh, really? that's a bad thing? ...cuz i heard of this one guy. #sskittles 76 http://businessguysonbusinesstrips.com/?p=164
  77. oh, really? that's a bad thing? ...cuz i heard of this one guy. what's-his-hame? uh... #sskittles 77 http://businessguysonbusinesstrips.com/?p=164
  78. oh, really? that's a bad thing? ...cuz i heard of this one guy. what's-his-hame? uh...oh, yeah... #sskittles 78 http://businessguysonbusinesstrips.com/?p=164
  79. NIELSEN #sskittles 79 http://bit.ly/a8oLXh
  80. #sskittles 80 http://www.useit.com/alertbox/user-research-methods.html
  81. #sskittles 81 http://www.useit.com/alertbox/user-research-methods.html
  82. #sskittles 82 http://www.useit.com/alertbox/user-research-methods.html
  83. #sskittles 83 http://www.useit.com/alertbox/20040301.html
  84. #sskittles 84 http://bit.ly/bAJcrd
  85. qualitative vs QUANTITATIVE #sskittles 85 http://bit.ly/bAJcrd
  86. qualitative vs QUANTITATIVE #sskittles 86 http://bit.ly/bAJcrd
  87. 23 12 9 2 #sskittles 87 http://bit.ly/a0oCgk
  88. 23 QUANTITATIVE 12 9 2 qualitative #sskittles 88 http://bit.ly/a0oCgk
  89. #sskittles 89 http://businessguysonbusinesstrips.com/?p=164
  90. #sskittles 90 http://businessguysonbusinesstrips.com/?p=164
  91. besides... #sskittles 91 http://bit.ly/9zThRP
  92. ? ? ? ? #sskittles 92 http://bit.ly/9zThRP
  93. #sskittles 93 http://bit.ly/bAJcrd
  94. qualitative + QUANTITATIVE #sskittles 94
  95. #sskittles 95
  96. #sskittles 96
  97. #sskittles 97
  98. #sskittles 98
  99. #sskittles 99
  100. INCLUSIVE! #sskittles 100
  101. INCLUSIVE! #sskittles 101
  102. HOW TO WIN #sskittles 102
  103. #sskittles 103 http://bit.ly/awXGoY
  104. FEED Her THE #sskittles 104 http://bit.ly/awXGoY
  105. #sskittles 105 http://bit.ly/ddp102
  106. still not satisfied? #sskittles 106
  107. #sskittles 107
  108. MICROSOFT PORTALS MOBILE CUSTOM APPS Business intel BUSINESS MGMT ORG CHNG MGMT #sskittles 108
  109. rtin so g SKITTLES a user research game #sskittles @hursman http://bit.ly/c5JAo9

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