Sorting Skittles: A User Research Game
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Sorting Skittles: A User Research Game

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Abstract from IA Summit 2010 presentation:...

Abstract from IA Summit 2010 presentation:
Let's face it, user research can be a total bore…especially for the research
subjects. Answering numerous survey and interview questions can lull them to
sleep. They are taking time out of their busy day to answer a slew of boring
questions when they would probably rather be doing something else. As a result,
the data we collect from existing techniques can be suboptimal…especially
when the subject is disengaged due to the use of antiquated research methods.

So, we have developed a new user research technique that produces better
results, because it engages research subjects in a fun and tactile game format.
Research subjects like this method because:
* it is tactile
* it is a game
* it is not boring
* the supplies are edible

The method asks the facilitator to use commonly available household supplies to
engage each research subject. Using the supplies, each research subject can be
independently asked to prioritize any number of different topic areas including
pain points, critical business goals, performance metrics, or even job
responsibilities.

Come and attend this session to learn how you can use this "game" to produce
not only the usual qualifying data but also rich, quantifiable data.

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Sorting Skittles: A User Research Game Presentation Transcript

  • 1. rtin so g SKITTLES a user research game #sskittles @hursman http://bit.ly/c5JAo9
  • 2. hello! my name is aaron. i live in dallas. i do user EXPERIENCE. i work @RACETOWIN.
  • 3. Evaluation Strategy Design Research Concept #sskittles 3
  • 4. Evaluation Strategy Design Research Concept #sskittles 4
  • 5. Evaluation Strategy Design Research Concept #sskittles 5
  • 6. Evaluation Strategy Design Research Concept #sskittles 6
  • 7. #sskittles 7 http://businessguysonbusinesstrips.com/?p=164
  • 8. Interviews #sskittles 8 http://businessguysonbusinesstrips.com/?p=164
  • 9. Interviews Focus Groups #sskittles 9 http://businessguysonbusinesstrips.com/?p=164
  • 10. Interviews Focus Groups Surveys #sskittles 10 http://businessguysonbusinesstrips.com/?p=164
  • 11. Interviews Focus Groups Surveys Diaries #sskittles 11 http://businessguysonbusinesstrips.com/?p=164
  • 12. #sskittles 12
  • 13. #sskittles 13
  • 14. #sskittles 14
  • 15. #sskittles 15
  • 16. what GONNA we DESIGN ? #sskittles 16
  • 17. 17
  • 18. 18
  • 19. ...or this #sskittles 19
  • 20. ...or this #sskittles 20
  • 21. ...or this #sskittles 21
  • 22. ...or this #sskittles 22
  • 23. ...or this #sskittles 23
  • 24. #sskittles 24 http://businessguysonbusinesstrips.com/?p=164
  • 25. #sskittles 25 http://businessguysonbusinesstrips.com/?p=164
  • 26. #sskittles 26 http://www.flickr.com/photos/fmgbain/4427106747/
  • 27. BORING #sskittles 27 http://www.flickr.com/photos/fmgbain/4427106747/
  • 28. #sskittles 28
  • 29. rtin so g SKITTLES a user research game #sskittles 29 http://bit.ly/c5JAo9
  • 30. SETTING UP the game #sskittles 30
  • 31. #sskittles 31 http://bit.ly/9zThRP
  • 32. #sskittles 32 http://bit.ly/9zThRP
  • 33. smaller cups #sskittles 33 http://bit.ly/9zThRP
  • 34. #sskittles 34 http://bit.ly/aqYFKi
  • 35. #sskittles 35 http://bit.ly/bKOskZ
  • 36. #sskittles 36 http://bit.ly/9zThRP
  • 37. #sskittles 37 http://bit.ly/9zThRP
  • 38. #sskittles 38 http://bit.ly/9zThRP
  • 39. #sskittles 39 http://bit.ly/9zThRP
  • 40. #sskittles 40 http://bit.ly/9zThRP
  • 41. #sskittles 41 http://bit.ly/9zThRP
  • 42. #sskittles 42 http://bit.ly/9zThRP
  • 43. #sskittles 43 http://bit.ly/9zThRP
  • 44. #sskittles 44 http://bit.ly/9zThRP
  • 45. #sskittles 45 http://bit.ly/9zThRP
  • 46. #sskittles 46 http://www.flickr.com/photos/spcphotos/2803872787/
  • 47. #sskittles 47 http://bit.ly/ddp102
  • 48. Playing the game #sskittles 48
  • 49. #sskittles 49 http://bit.ly/awXGoY
  • 50. #sskittles 50 http://bit.ly/awXGoY
  • 51. WILLING PARTICIPANT #sskittles 51 http://bit.ly/awXGoY
  • 52. #sskittles 52 http://bit.ly/a0oCgk
  • 53. #sskittles 53 http://bit.ly/a0oCgk
  • 54. #sskittles 54 http://bit.ly/a0oCgk
  • 55. #sskittles 55 http://bit.ly/a0oCgk
  • 56. 23 12 9 2 #sskittles 56 http://bit.ly/a0oCgk
  • 57. 23 12 9 2 EXCEL #sskittles 57 http://bit.ly/a0oCgk
  • 58. 23 12 9 2 EXCEL #sskittles 58 http://bit.ly/9TryBW
  • 59. 23 12 9 2 EXCEL #sskittles 59 http://bit.ly/9TryBW
  • 60. 23 12 9 2 EXCEL #sskittles 60 http://bit.ly/9TryBW
  • 61. 23 12 9 2 EXCEL #sskittles 61 http://bit.ly/9TryBW
  • 62. [ANOTHER] WILLING PARTICIPANT #sskittles 62 http://bit.ly/c0JSXQ
  • 63. #sskittles 63 http://bit.ly/c0JSXQ
  • 64. #sskittles 64 http://bit.ly/c0JSXQ
  • 65. #sskittles 65 http://bit.ly/c0JSXQ
  • 66. #sskittles 66 http://bit.ly/c0JSXQ
  • 67. #sskittles 67 http://bit.ly/c0JSXQ
  • 68. #sskittles 68 http://bit.ly/c0JSXQ
  • 69. #sskittles 69
  • 70. #sskittles 70
  • 71. #sskittles 71
  • 72. ...and WHY is this any BETTER #sskittles ? 72
  • 73. #sskittles 73 http://businessguysonbusinesstrips.com/?p=164
  • 74. #sskittles 74 http://businessguysonbusinesstrips.com/?p=164
  • 75. oh, really? that's a bad thing? #sskittles 75 http://businessguysonbusinesstrips.com/?p=164
  • 76. oh, really? that's a bad thing? ...cuz i heard of this one guy. #sskittles 76 http://businessguysonbusinesstrips.com/?p=164
  • 77. oh, really? that's a bad thing? ...cuz i heard of this one guy. what's-his-hame? uh... #sskittles 77 http://businessguysonbusinesstrips.com/?p=164
  • 78. oh, really? that's a bad thing? ...cuz i heard of this one guy. what's-his-hame? uh...oh, yeah... #sskittles 78 http://businessguysonbusinesstrips.com/?p=164
  • 79. NIELSEN #sskittles 79 http://bit.ly/a8oLXh
  • 80. #sskittles 80 http://www.useit.com/alertbox/user-research-methods.html
  • 81. #sskittles 81 http://www.useit.com/alertbox/user-research-methods.html
  • 82. #sskittles 82 http://www.useit.com/alertbox/user-research-methods.html
  • 83. #sskittles 83 http://www.useit.com/alertbox/20040301.html
  • 84. #sskittles 84 http://bit.ly/bAJcrd
  • 85. qualitative vs QUANTITATIVE #sskittles 85 http://bit.ly/bAJcrd
  • 86. qualitative vs QUANTITATIVE #sskittles 86 http://bit.ly/bAJcrd
  • 87. 23 12 9 2 #sskittles 87 http://bit.ly/a0oCgk
  • 88. 23 QUANTITATIVE 12 9 2 qualitative #sskittles 88 http://bit.ly/a0oCgk
  • 89. #sskittles 89 http://businessguysonbusinesstrips.com/?p=164
  • 90. #sskittles 90 http://businessguysonbusinesstrips.com/?p=164
  • 91. besides... #sskittles 91 http://bit.ly/9zThRP
  • 92. ? ? ? ? #sskittles 92 http://bit.ly/9zThRP
  • 93. #sskittles 93 http://bit.ly/bAJcrd
  • 94. qualitative + QUANTITATIVE #sskittles 94
  • 95. #sskittles 95
  • 96. #sskittles 96
  • 97. #sskittles 97
  • 98. #sskittles 98
  • 99. #sskittles 99
  • 100. INCLUSIVE! #sskittles 100
  • 101. INCLUSIVE! #sskittles 101
  • 102. HOW TO WIN #sskittles 102
  • 103. #sskittles 103 http://bit.ly/awXGoY
  • 104. FEED Her THE #sskittles 104 http://bit.ly/awXGoY
  • 105. #sskittles 105 http://bit.ly/ddp102
  • 106. still not satisfied? #sskittles 106
  • 107. #sskittles 107
  • 108. MICROSOFT PORTALS MOBILE CUSTOM APPS Business intel BUSINESS MGMT ORG CHNG MGMT #sskittles 108
  • 109. rtin so g SKITTLES a user research game #sskittles @hursman http://bit.ly/c5JAo9