What's New on the Social Web: 2011

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An Update on Social Media 2011, and Examples of Best Practice for Facebook, Twitter, and Linked in

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What's New on the Social Web: 2011

  1. 1. Fresh Intelligence Roundtable:What’s New On the Social Web?<br />Rhonda Hurwitz <br />September 16, 2011<br />
  2. 2. 2011: What’s New …<br />2011 Additions: Cyberbully, Sexting, Retweet, OMG, LOL, … <br />
  3. 3. Digital Strategy:“The Big Picture”<br /> First Things First:<br /> -- Visibility, Strategic Traffic, Lead Nurturing, Conversion, Sales <br />mobile<br />$$$<br />BLOG<br />email<br />
  4. 4. SS<br />Social Platforms: B2B vs. B2C<br />
  5. 5. Google +1 and Google+ …<br />“Plus One” is for “liking” ...<br />“Google Plus” is a new Social Network…<br />A Two Month Old Baby!<br />30 mil. users<br />Losing steam ?<br />
  6. 6. Google + … Google’s Social Network<br />
  7. 7. Latest Research: How To Achieve “The Hockey Stick” <br />#1: More frequent blog posts <br />(2-3x/wk)<br />#2: A library of blog posts <br />(> 52 posts)<br />#3: More Twitter followers <br /> (>1000)<br />#4: Bigger Facebookfanbases<br />(>500)<br />http://www.socialmediaexaminer.com/how-to-grow-social-media-leads-new-research/<br />
  8. 8. Facebook: How NOT to Build Community<br />
  9. 9. Be Personal, Be Creative!!!<br />
  10. 10. Creative Welcome Tab<br />Well<br />Branded<br />Reason<br />to Join<br />Integrated<br />With<br />Blog, YT, T<br />
  11. 11. Variety of Engaging Updates<br />Creative<br />Use of Photos<br />Engaging<br />Updates, <br />responses<br />Incentives<br />Personal<br />(--Kelly)<br />
  12. 12. Write Every Status Update to GetLikes and Comments<br />Questions<br />News<br />Photos<br />Videos<br />Trivia<br />Quotes<br />
  13. 13. Amex Open: Not Just Credit Cards!<br />Think Beyond <br />Your Niche!<br />Social media<br />whitepaper<br />Gov’t<br />contracts<br />
  14. 14. Creative Use of Welcome Tab<br />Before<br />Clicking on <br />Hot Spot<br />After<br />
  15. 15. Unique Tab Specific for Business<br />(Done using iFrames)<br />
  16. 16. Unique Tab: “Reviews”<br />
  17. 17. E-Commerce on Facebook<br />
  18. 18. Email integration<br />
  19. 19. IMPORTANT!!!Edgerank = Facebook Visibility <br />Encourage users to participate <br /> (comment, like, post)<br />Status Updates manually:<br /> --Penalty for 3rd party apps <br />
  20. 20. Facebook Insights:Engagement Matters<br />One Company: Excellent<br />Another Company : Poor<br />
  21. 21. Advanced FaceBook Metrics<br />
  22. 22. Twitter= Person To Person Connections<br />
  23. 23. Sample Profile and Engagement<br />
  24. 24. Even a big<br />company can<br />make Twitter <br />Personal!<br />
  25. 25. Sample Public Tweets <br />
  26. 26. Behind the Scene – DM’s<br />
  27. 27. Who To Follow?“Ya Never Know …”<br />From: Wefollow.com directory<br />
  28. 28. Targeting Influencers<br />INFLUENCERS!!!<br />
  29. 29. Find People: Listorious Local Search<br />Search:<br />Health<br />Connecticut<br />
  30. 30. Find People: Twitter Advanced Local Search<br />
  31. 31. Find People: Swipe from a Competitor <br />
  32. 32. Find People: Search a Hashtag #<br />
  33. 33. Find People:Search/Participate in Tweet Chats<br />
  34. 34. Lists: The Key to Twitter Sanity!<br />My 20 Lists<br />64 lists following me<br />
  35. 35.
  36. 36. Klout: “Influence”<br />The Dip!!!<br />
  37. 37. Integrate: Twitter + Blog, E-Mail, etc.<br />
  38. 38. Fan of<br />The Week<br />…PLUS<br />Blog/Fbook<br />Integra-<br />tion!!!<br />
  39. 39. Linked In: No More Cold Calls<br />Step 2: Connected?<br />Step 1: Search<br />Step 3: Introduction!<br />http://www.spinsucks.com/social-media/using-linkedin-to-prospect/<br />
  40. 40. to become a Facebook fan of the 341 Studios page<br />
  41. 41. What’s In the Packet? <br />341 Studios Social Media Audit and Strategy Checklist<br />Your Social Media Planning Calendar<br />Your “60 Minute a Day” Social Media Routine<br />
  42. 42. Social Media Sample Schedule <br />Sample Visibility Plan: (5 hours/week)<br />August 24 – August 30, 2011*<br />**Note: We can train your team, or outsource work to 341 Studios<br />
  43. 43. Contact:<br /> Rhonda HurwitzT: 914.645.8449E: rhondahurwitz1@gmail.com<br />Blog: http://www.shemeansbusiness.wordpress.com<br />Linkedin: http://www.linkedin.com/in/rhondahurwitz<br />Facebook: http://www.facebook.com/helpmerhondamarketing<br />Twitter: http://twitter.com/rhondahurwitz<br />
  44. 44. Connect With Us!<br />Text “fan 341 studios” to 32665 …become a Facebook fan of our page <br />Use Today’s Hashtag: #SMRTCON341<br /> and show us some Tweet Love <br />

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