Using Facebook for Business
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Using Facebook for Business

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Does Facebook have a place in your small business social media marketing plan? Learn how to use Facebook for your business: create a business page, use Facebook to build your customer base, and get ...

Does Facebook have a place in your small business social media marketing plan? Learn how to use Facebook for your business: create a business page, use Facebook to build your customer base, and get social media marketing tips to make effective use of this social network to grow your business.

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Using Facebook for Business Using Facebook for Business Presentation Transcript

  • FaceBook
    Biggest. Social. Network.
    Rhonda Hurwitz February 5, 2011
  • Online Marketing Statistics:
    Socially connected consumers:
    -- Gen Y; 10+ hrs./day!
    -- Boomers 5+ hrs./day
    The Social Network “Trifecta”:
    -- FaceBook, Twitter, Linked in
    The average person has 120 friends on FaceBook
    -- Consumer’s trust peer recommendations over advertising
  • Should EveryBusiness be on FaceBook?
  • Before Jumping on the Social Media Bandwagon …
  • FaceBook for Business: Essential Questions
    • What are my goals? (email sign ups? portal to website? highlight expertise?)
    • Is my target on FaceBook?
    • What incentive is there for people to become a fan?
    • What about content?
    • Who will manage it all?
    • How will I measure success?
  • How to Grow Your Business With FaceBook
    Create a Business Page 2. Encourage Daily Interaction
    3 “E”’s: Educate, Entertainment, Exclusives
    PROMOTE YOUR PAGE, BUILD YOUR REACH
    Be Prepared: It Takes Time
  • FaceBookBasics (Glossary)
    Profiles = People (friends)
    Business Pages = Businesses (fans, likes)
    ( Create a Business page linked to a personal profile. A Business account without a Profile linked to it is not the right choice in most cases )
    ------------------------------
    Group pages = People with shared interests (members) like a club
    Community pages = shared experience (like cooking)
  • How to Begin If You Don’t Have a Profile:Build Your Profile>> Find and Invite Friends>> Create Business Page
  • To Create a Business Page:http://www.facebook.com/pages/create
  • What Not to Do!
  • Example of
    Excellent
    Local Business
    Page
    It’s all about
    your customer,
    not you!
  • Show Your
    Personality,
    Not Your
    Sales Pitch!
  • Design
    A business
    page, tabs
    and content
    that supports
    your brand,
    while engaging
    customers
    & prospects.
  • YourFaceBookBusiness Page: Elements
    -- Start With the Basics:
    Page Name, Profile Picture, Bio
  • YourFaceBookBusiness Page: Elements
    -- Start With the Basics:
    Page Name, Profile Picture, Bio
    -- Branding :
    Vanity URL (25 fans),
    Custom Welcome Tab, Custom Profile Picture (opt.)
  • YourFaceBookBusiness Page: Elements
    -- Start With the Basics:
    Page Name, Profile Picture, Bio
    -- Branding :
    Vanity URL (25 fans),
    Custom Welcome Tab, Custom Profile Picture (opt.)
    -- Build an Active Wall:
    Update Often w /fresh engaging content
    Be Creative! (Events, Videos, Photos, Contests)
  • YourFaceBookBusiness Page: Elements
    -- Start With the Basics:
    Page Name, Profile Picture, Bio
    -- Branding :
    Vanity URL (25 fans),
    Custom Welcome Tab, Custom Profile Picture (opt.)
    -- Build an Active Wall:
    Update Often, Create Conversation
    -- Add/Manage Tabs, Add Apps
  • YourFaceBookBusiness Page: Elements
    -- Start With the Basics:
    Page Name, Profile Picture, Bio
    -- Branding :
    Vanity URL (25 fans),
    Custom Welcome Tab, Custom Profile Picture (opt.)
    -- Build an Active Wall:
    Update Often, Create Conversation
    -- Add/Manage Tabs, Add Apps
    -- Integration Points outside of Facebook
    Website Badge, Email, Newsletter, Blog, Other S. Media
  • YourFaceBookBusiness Page: Elements
    -- Start With the Basics:
    Page Name, Profile Picture, Bio
    -- Branding :
    Vanity URL (25 fans),
    Custom Welcome Tab, Custom Profile Picture (opt.)
    -- Build an Active Wall:
    Update Often, Create Conversation
    -- Add/Manage Tabs, Add Apps
    -- Integration Points outside of Facebook
    Website Badge, Email, Newsletter, Blog, Other S. Media
    -- Publicize:
    “Suggest to Friends”, Personal profile link,
    Personal Status Updates, Marketing (next page)
  • Sample Marketing Tips:How To Promote a Page and Drive Traffic
    • Add Badge “code” to your website/blog
    • Add URL to Email Signature
    • Invite contacts via email (outside of Fb)
    • Make compelling welcome tab
    (see samples)
    • “@” Messages (use sparingly!)
    (directions in appendix)
    • Promotion or contest
    • Promote link in twitter, linked in, blog, etc
    • Use “share” msg. to profile
    • Upload event photos, invite fans to tag
    • Targeted Fb Ads, and more!
    (More Marketing Tips in the Appendix)
  • FaceBookPage Dashboard: >> Edit Page >> Menu >> Marketing
    << Edit Page
  • You Have a FaceBookBusiness Page: Now What?
  • FaceBookPromotions: --on wall (samples below), or on tab (Wildfire app, appendix)
  • FaceBookLanding Pages (Welcome Tabs): Sample (missed opportunity, no call to action)
    (More landing
    Page samples
    In Appendix)
  • FaceBookAdvertising:
  • FaceBookAdvertising:
    Test!
    -- Low Out of Pocket, Targeted
    -- People Don’t Like To leave Fb
    -- Test, Test, Test !!!
  • Summary: The More Social You Are, the More You Will Grow Your Page
    Post a status message 1-3x/day,
    -- engaging or interesting content.
    Respond to any comments on your wall – ask a question to keep thread going!
    You are a real life person:
    If You would not do it at a Cocktail Party, don’t do it on Facebook …
    -- no spam!
    -- It’s Social Media, not Robot Media! --
  • Where Will I Find the Time?
    Make Time!
    -- ROI on Advertising has Declined
    -- Trading Dollars for Time
    -- Stick With It !
  • Questions?
    To connect with me:
    linkedin.com/in/rhondahurwitz
    facebook.com/rhonda.hurwitz
    facebook.com/helpmerhondamarketing
    (post your social media questions, I will answer them)
    twitter.com/rhondahurwitz
    http://shemeansbusiness.wordpress.com
  • HELPFUL FACEBOOK RESOURCES:
    Helpful FaceBookpages, when you’re stuck:
    marismith (***the best***)
    weteachfacebook
    social@bloggingtracker
    For Great FaceBookMarketing Tips: Social Media Examiner
    Go to www.socialmediaexaminer.com, and search “facebook”, i.e.,
    http://www.socialmediaexaminer.com/how-to-better-engage-facebook-fan- page-fans/
    http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-f acebook-fanbase/
    http://www.socialmediaexaminer.com/10-ways-to-grow-your- facebook-page-following/
    For You Tube Video Showing the “@” tag technique for commenting on another page as your page, not your profile
    http://www.youtube.com/watch?v=ZkW8efwVFq0&feature=player_embedded#!
    Sample:
    SME has
    100’s of
    Articles.
  • Appendix #1: FaceBookMeasurement (Insights)
    Set Goals, Analyze
    What’s Working!
    i.e., # fans growing?
    Fans commenting?
    Traffic >> Website?
  • Appendix #2: FaceBookApps and Misc.
    How to Install an App:
    >> Edit my Page >> Apps >> Search App >> Add to Page
    Apps I like and use:
    • Page Notifier or Hyper Alerts
    • Networked Blogs
    • Extended Info
    • Twitter for Pages
    • Constant Contact “Join My Mailing List”
    • Poll, etc.
  • Appendix #3: FaceBookPlaces:
    An option for bricks and mortar business: geo-targeted marketing, like FourSquare
    Facebook users can ‘check in’ on mobile device
    Businesses can reward Facebook visitors with discounts, coupons and freebies.
    BEFORE YOU MERGE: Proceed with Caution!!!
    -- can unmerge, but lots of businesses have issues
    -- http://www.socialmeteor.com/2011/01/19/ businesses-to-facebook-where-are-you-taking- facebook-places/
    -- http://www.facebook.com/unmerge? ref=ts&v=wall
    Before
    Merging,
    read this
    first
  • Appendix #4: Misc. FAQ’s
    How to Run Promotions: Link to FaceBookPromotion Guidelines: http://www.facebook.com/promotions_guidelines.php
    ***How to Get Around FaceBookPromotion Rules ***
    Install Wildfire app: www.wildfireapp.com/
    How to Install an App:
    >>Edit my Page >> Apps >> Search for App >>
    Add to Page
    How to claim Vanity URL: Facebook.com/username
    How to Link Facebook to Twitter: Facebook.com/twitter
  • Sample:
    Effective
    Landing
    Pages