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Using Facebook for Business
 

Using Facebook for Business

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Does Facebook have a place in your small business social media marketing plan? Learn how to use Facebook for your business: create a business page, use Facebook to build your customer base, and get ...

Does Facebook have a place in your small business social media marketing plan? Learn how to use Facebook for your business: create a business page, use Facebook to build your customer base, and get social media marketing tips to make effective use of this social network to grow your business.

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    Using Facebook for Business Using Facebook for Business Presentation Transcript

    • FaceBook
      Biggest. Social. Network.
      Rhonda Hurwitz February 5, 2011
    • Online Marketing Statistics:
      Socially connected consumers:
      -- Gen Y; 10+ hrs./day!
      -- Boomers 5+ hrs./day
      The Social Network “Trifecta”:
      -- FaceBook, Twitter, Linked in
      The average person has 120 friends on FaceBook
      -- Consumer’s trust peer recommendations over advertising
    • Should EveryBusiness be on FaceBook?
    • Before Jumping on the Social Media Bandwagon …
    • FaceBook for Business: Essential Questions
      • What are my goals? (email sign ups? portal to website? highlight expertise?)
      • Is my target on FaceBook?
      • What incentive is there for people to become a fan?
      • What about content?
      • Who will manage it all?
      • How will I measure success?
    • How to Grow Your Business With FaceBook
      Create a Business Page 2. Encourage Daily Interaction
      3 “E”’s: Educate, Entertainment, Exclusives
      PROMOTE YOUR PAGE, BUILD YOUR REACH
      Be Prepared: It Takes Time
    • FaceBookBasics (Glossary)
      Profiles = People (friends)
      Business Pages = Businesses (fans, likes)
      ( Create a Business page linked to a personal profile. A Business account without a Profile linked to it is not the right choice in most cases )
      ------------------------------
      Group pages = People with shared interests (members) like a club
      Community pages = shared experience (like cooking)
    • How to Begin If You Don’t Have a Profile:Build Your Profile>> Find and Invite Friends>> Create Business Page
    • To Create a Business Page:http://www.facebook.com/pages/create
    • What Not to Do!
    • Example of
      Excellent
      Local Business
      Page
      It’s all about
      your customer,
      not you!
    • Show Your
      Personality,
      Not Your
      Sales Pitch!
    • Design
      A business
      page, tabs
      and content
      that supports
      your brand,
      while engaging
      customers
      & prospects.
    • YourFaceBookBusiness Page: Elements
      -- Start With the Basics:
      Page Name, Profile Picture, Bio
    • YourFaceBookBusiness Page: Elements
      -- Start With the Basics:
      Page Name, Profile Picture, Bio
      -- Branding :
      Vanity URL (25 fans),
      Custom Welcome Tab, Custom Profile Picture (opt.)
    • YourFaceBookBusiness Page: Elements
      -- Start With the Basics:
      Page Name, Profile Picture, Bio
      -- Branding :
      Vanity URL (25 fans),
      Custom Welcome Tab, Custom Profile Picture (opt.)
      -- Build an Active Wall:
      Update Often w /fresh engaging content
      Be Creative! (Events, Videos, Photos, Contests)
    • YourFaceBookBusiness Page: Elements
      -- Start With the Basics:
      Page Name, Profile Picture, Bio
      -- Branding :
      Vanity URL (25 fans),
      Custom Welcome Tab, Custom Profile Picture (opt.)
      -- Build an Active Wall:
      Update Often, Create Conversation
      -- Add/Manage Tabs, Add Apps
    • YourFaceBookBusiness Page: Elements
      -- Start With the Basics:
      Page Name, Profile Picture, Bio
      -- Branding :
      Vanity URL (25 fans),
      Custom Welcome Tab, Custom Profile Picture (opt.)
      -- Build an Active Wall:
      Update Often, Create Conversation
      -- Add/Manage Tabs, Add Apps
      -- Integration Points outside of Facebook
      Website Badge, Email, Newsletter, Blog, Other S. Media
    • YourFaceBookBusiness Page: Elements
      -- Start With the Basics:
      Page Name, Profile Picture, Bio
      -- Branding :
      Vanity URL (25 fans),
      Custom Welcome Tab, Custom Profile Picture (opt.)
      -- Build an Active Wall:
      Update Often, Create Conversation
      -- Add/Manage Tabs, Add Apps
      -- Integration Points outside of Facebook
      Website Badge, Email, Newsletter, Blog, Other S. Media
      -- Publicize:
      “Suggest to Friends”, Personal profile link,
      Personal Status Updates, Marketing (next page)
    • Sample Marketing Tips:How To Promote a Page and Drive Traffic
      • Add Badge “code” to your website/blog
      • Add URL to Email Signature
      • Invite contacts via email (outside of Fb)
      • Make compelling welcome tab
      (see samples)
      • “@” Messages (use sparingly!)
      (directions in appendix)
      • Promotion or contest
      • Promote link in twitter, linked in, blog, etc
      • Use “share” msg. to profile
      • Upload event photos, invite fans to tag
      • Targeted Fb Ads, and more!
      (More Marketing Tips in the Appendix)
    • FaceBookPage Dashboard: >> Edit Page >> Menu >> Marketing
      << Edit Page
    • You Have a FaceBookBusiness Page: Now What?
    • FaceBookPromotions: --on wall (samples below), or on tab (Wildfire app, appendix)
    • FaceBookLanding Pages (Welcome Tabs): Sample (missed opportunity, no call to action)
      (More landing
      Page samples
      In Appendix)
    • FaceBookAdvertising:
    • FaceBookAdvertising:
      Test!
      -- Low Out of Pocket, Targeted
      -- People Don’t Like To leave Fb
      -- Test, Test, Test !!!
    • Summary: The More Social You Are, the More You Will Grow Your Page
      Post a status message 1-3x/day,
      -- engaging or interesting content.
      Respond to any comments on your wall – ask a question to keep thread going!
      You are a real life person:
      If You would not do it at a Cocktail Party, don’t do it on Facebook …
      -- no spam!
      -- It’s Social Media, not Robot Media! --
    • Where Will I Find the Time?
      Make Time!
      -- ROI on Advertising has Declined
      -- Trading Dollars for Time
      -- Stick With It !
    • Questions?
      To connect with me:
      linkedin.com/in/rhondahurwitz
      facebook.com/rhonda.hurwitz
      facebook.com/helpmerhondamarketing
      (post your social media questions, I will answer them)
      twitter.com/rhondahurwitz
      http://shemeansbusiness.wordpress.com
    • HELPFUL FACEBOOK RESOURCES:
      Helpful FaceBookpages, when you’re stuck:
      marismith (***the best***)
      weteachfacebook
      social@bloggingtracker
      For Great FaceBookMarketing Tips: Social Media Examiner
      Go to www.socialmediaexaminer.com, and search “facebook”, i.e.,
      http://www.socialmediaexaminer.com/how-to-better-engage-facebook-fan- page-fans/
      http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-f acebook-fanbase/
      http://www.socialmediaexaminer.com/10-ways-to-grow-your- facebook-page-following/
      For You Tube Video Showing the “@” tag technique for commenting on another page as your page, not your profile
      http://www.youtube.com/watch?v=ZkW8efwVFq0&feature=player_embedded#!
      Sample:
      SME has
      100’s of
      Articles.
    • Appendix #1: FaceBookMeasurement (Insights)
      Set Goals, Analyze
      What’s Working!
      i.e., # fans growing?
      Fans commenting?
      Traffic >> Website?
    • Appendix #2: FaceBookApps and Misc.
      How to Install an App:
      >> Edit my Page >> Apps >> Search App >> Add to Page
      Apps I like and use:
      • Page Notifier or Hyper Alerts
      • Networked Blogs
      • Extended Info
      • Twitter for Pages
      • Constant Contact “Join My Mailing List”
      • Poll, etc.
    • Appendix #3: FaceBookPlaces:
      An option for bricks and mortar business: geo-targeted marketing, like FourSquare
      Facebook users can ‘check in’ on mobile device
      Businesses can reward Facebook visitors with discounts, coupons and freebies.
      BEFORE YOU MERGE: Proceed with Caution!!!
      -- can unmerge, but lots of businesses have issues
      -- http://www.socialmeteor.com/2011/01/19/ businesses-to-facebook-where-are-you-taking- facebook-places/
      -- http://www.facebook.com/unmerge? ref=ts&v=wall
      Before
      Merging,
      read this
      first
    • Appendix #4: Misc. FAQ’s
      How to Run Promotions: Link to FaceBookPromotion Guidelines: http://www.facebook.com/promotions_guidelines.php
      ***How to Get Around FaceBookPromotion Rules ***
      Install Wildfire app: www.wildfireapp.com/
      How to Install an App:
      >>Edit my Page >> Apps >> Search for App >>
      Add to Page
      How to claim Vanity URL: Facebook.com/username
      How to Link Facebook to Twitter: Facebook.com/twitter
    • Sample:
      Effective
      Landing
      Pages