FaceBook<br />Biggest. Social. Network.<br />                       Rhonda Hurwitz  February 5, 2011<br />
Online Marketing Statistics:<br />Socially connected consumers:<br />	-- Gen Y;  10+ hrs./day! <br />   --  Boomers 5+ hrs...
Should EveryBusiness be on FaceBook?<br />
Before Jumping on the Social Media Bandwagon …<br />
FaceBook for Business:  Essential Questions<br /><ul><li>What are my goals? (email sign ups? portal to website? highlight ...
Is my target on FaceBook?
What incentive is there for people to become a fan?
What about content?
Who will manage it all?
How will I measure success?</li></li></ul><li>   How to Grow Your Business With FaceBook<br />Create a Business Page     2...
FaceBookBasics (Glossary)<br />  Profiles  =  People (friends)<br />  Business Pages =  Businesses (fans, likes)<br />	( C...
How to Begin If You Don’t Have a Profile:Build Your Profile>> Find and Invite Friends>> Create Business Page<br />
To Create a Business Page:http://www.facebook.com/pages/create<br />
What Not to Do!<br />
Example of<br />Excellent <br />Local Business<br />Page<br />It’s all about<br />your customer,<br />not you!<br />
Show Your <br />Personality, <br />Not Your <br />Sales Pitch!<br />
Design<br />A business<br />page, tabs<br /> and content<br />that supports <br />your brand,<br />while engaging<br />cus...
YourFaceBookBusiness Page:  Elements <br />	--  Start With the Basics:  <br />		Page Name, Profile Picture, Bio<br />
YourFaceBookBusiness Page:  Elements <br />	--  Start With the Basics:  <br />		Page Name, Profile Picture, Bio<br />	-- B...
YourFaceBookBusiness Page:  Elements <br />	--  Start With the Basics:  <br />		Page Name, Profile Picture, Bio<br />	-- B...
YourFaceBookBusiness Page:  Elements <br />	--  Start With the Basics:  <br />		Page Name, Profile Picture, Bio<br />	-- B...
YourFaceBookBusiness Page:  Elements <br />	--  Start With the Basics:  <br />		Page Name, Profile Picture, Bio<br />	-- B...
YourFaceBookBusiness Page:  Elements <br />	--  Start With the Basics:  <br />		Page Name, Profile Picture, Bio<br />	-- B...
Sample Marketing Tips:How To Promote a Page and Drive Traffic<br /><ul><li>Add Badge “code” to your website/blog
Add URL to Email Signature
Invite contacts via email (outside of Fb)
Make compelling welcome tab </li></ul>		(see samples)<br /><ul><li>“@” Messages (use sparingly!)</li></ul>		(directions in...
Promote link in twitter, linked in, blog, etc
Use “share” msg. to profile
Upload event photos, invite fans to tag
Targeted Fb Ads, and more!</li></ul>(More Marketing Tips in the Appendix)<br />
FaceBookPage Dashboard: >> Edit Page >> Menu >> Marketing<br /><< Edit Page<br />
You Have a FaceBookBusiness Page:  Now What?<br />
FaceBookPromotions: --on wall (samples below), or on tab (Wildfire app, appendix)<br />
FaceBookLanding Pages (Welcome Tabs): Sample (missed opportunity, no call to action)<br />(More landing<br />Page samples<...
FaceBookAdvertising:<br />
FaceBookAdvertising:<br />Test!<br />--  Low Out of Pocket, Targeted<br />--  People Don’t Like To leave Fb<br />--  Test,...
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Using Facebook for Business

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Does Facebook have a place in your small business social media marketing plan? Learn how to use Facebook for your business: create a business page, use Facebook to build your customer base, and get social media marketing tips to make effective use of this social network to grow your business.

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Using Facebook for Business

  1. 1. FaceBook<br />Biggest. Social. Network.<br /> Rhonda Hurwitz February 5, 2011<br />
  2. 2. Online Marketing Statistics:<br />Socially connected consumers:<br /> -- Gen Y; 10+ hrs./day! <br /> -- Boomers 5+ hrs./day <br />The Social Network “Trifecta”:<br /> -- FaceBook, Twitter, Linked in <br />The average person has 120 friends on FaceBook<br />-- Consumer’s trust peer recommendations over advertising<br />
  3. 3. Should EveryBusiness be on FaceBook?<br />
  4. 4. Before Jumping on the Social Media Bandwagon …<br />
  5. 5. FaceBook for Business: Essential Questions<br /><ul><li>What are my goals? (email sign ups? portal to website? highlight expertise?)
  6. 6. Is my target on FaceBook?
  7. 7. What incentive is there for people to become a fan?
  8. 8. What about content?
  9. 9. Who will manage it all?
  10. 10. How will I measure success?</li></li></ul><li> How to Grow Your Business With FaceBook<br />Create a Business Page 2. Encourage Daily Interaction<br /> 3 “E”’s: Educate, Entertainment, Exclusives<br />PROMOTE YOUR PAGE, BUILD YOUR REACH <br />Be Prepared: It Takes Time<br />
  11. 11. FaceBookBasics (Glossary)<br /> Profiles = People (friends)<br /> Business Pages = Businesses (fans, likes)<br /> ( Create a Business page linked to a personal profile. A Business account without a Profile linked to it is not the right choice in most cases ) <br /> ------------------------------<br />Group pages = People with shared interests (members) like a club<br />Community pages = shared experience (like cooking)<br />
  12. 12. How to Begin If You Don’t Have a Profile:Build Your Profile>> Find and Invite Friends>> Create Business Page<br />
  13. 13. To Create a Business Page:http://www.facebook.com/pages/create<br />
  14. 14. What Not to Do!<br />
  15. 15. Example of<br />Excellent <br />Local Business<br />Page<br />It’s all about<br />your customer,<br />not you!<br />
  16. 16. Show Your <br />Personality, <br />Not Your <br />Sales Pitch!<br />
  17. 17. Design<br />A business<br />page, tabs<br /> and content<br />that supports <br />your brand,<br />while engaging<br />customers<br />& prospects.<br />
  18. 18.
  19. 19. YourFaceBookBusiness Page: Elements <br /> -- Start With the Basics: <br /> Page Name, Profile Picture, Bio<br />
  20. 20. YourFaceBookBusiness Page: Elements <br /> -- Start With the Basics: <br /> Page Name, Profile Picture, Bio<br /> -- Branding :<br />Vanity URL (25 fans), <br />Custom Welcome Tab, Custom Profile Picture (opt.)<br />
  21. 21. YourFaceBookBusiness Page: Elements <br /> -- Start With the Basics: <br /> Page Name, Profile Picture, Bio<br /> -- Branding :<br />Vanity URL (25 fans), <br />Custom Welcome Tab, Custom Profile Picture (opt.)<br /> -- Build an Active Wall: <br />Update Often w /fresh engaging content<br /> Be Creative! (Events, Videos, Photos, Contests)<br />
  22. 22. YourFaceBookBusiness Page: Elements <br /> -- Start With the Basics: <br /> Page Name, Profile Picture, Bio<br /> -- Branding :<br />Vanity URL (25 fans), <br />Custom Welcome Tab, Custom Profile Picture (opt.)<br /> -- Build an Active Wall:<br /> Update Often, Create Conversation<br /> -- Add/Manage Tabs, Add Apps <br />
  23. 23. YourFaceBookBusiness Page: Elements <br /> -- Start With the Basics: <br /> Page Name, Profile Picture, Bio<br /> -- Branding :<br />Vanity URL (25 fans), <br />Custom Welcome Tab, Custom Profile Picture (opt.)<br /> -- Build an Active Wall: <br /> Update Often, Create Conversation <br /> -- Add/Manage Tabs, Add Apps <br /> -- Integration Points outside of Facebook<br /> Website Badge, Email, Newsletter, Blog, Other S. Media<br />
  24. 24. YourFaceBookBusiness Page: Elements <br /> -- Start With the Basics: <br /> Page Name, Profile Picture, Bio<br /> -- Branding :<br />Vanity URL (25 fans), <br />Custom Welcome Tab, Custom Profile Picture (opt.)<br /> -- Build an Active Wall: <br /> Update Often, Create Conversation<br /> -- Add/Manage Tabs, Add Apps <br /> -- Integration Points outside of Facebook<br /> Website Badge, Email, Newsletter, Blog, Other S. Media<br />-- Publicize: <br />“Suggest to Friends”, Personal profile link, <br /> Personal Status Updates, Marketing (next page)<br />
  25. 25. Sample Marketing Tips:How To Promote a Page and Drive Traffic<br /><ul><li>Add Badge “code” to your website/blog
  26. 26. Add URL to Email Signature
  27. 27. Invite contacts via email (outside of Fb)
  28. 28. Make compelling welcome tab </li></ul> (see samples)<br /><ul><li>“@” Messages (use sparingly!)</li></ul> (directions in appendix)<br /><ul><li>Promotion or contest
  29. 29. Promote link in twitter, linked in, blog, etc
  30. 30. Use “share” msg. to profile
  31. 31. Upload event photos, invite fans to tag
  32. 32. Targeted Fb Ads, and more!</li></ul>(More Marketing Tips in the Appendix)<br />
  33. 33. FaceBookPage Dashboard: >> Edit Page >> Menu >> Marketing<br /><< Edit Page<br />
  34. 34. You Have a FaceBookBusiness Page: Now What?<br />
  35. 35. FaceBookPromotions: --on wall (samples below), or on tab (Wildfire app, appendix)<br />
  36. 36. FaceBookLanding Pages (Welcome Tabs): Sample (missed opportunity, no call to action)<br />(More landing<br />Page samples<br />In Appendix)<br />
  37. 37. FaceBookAdvertising:<br />
  38. 38. FaceBookAdvertising:<br />Test!<br />-- Low Out of Pocket, Targeted<br />-- People Don’t Like To leave Fb<br />-- Test, Test, Test !!!<br />
  39. 39. Summary: The More Social You Are, the More You Will Grow Your Page<br />Post a status message 1-3x/day,<br /> -- engaging or interesting content. <br />Respond to any comments on your wall – ask a question to keep thread going!<br />You are a real life person:<br /> If You would not do it at a Cocktail Party, don’t do it on Facebook …<br /> -- no spam!<br />-- It’s Social Media, not Robot Media! -- <br />
  40. 40. Where Will I Find the Time? <br />Make Time! <br /> -- ROI on Advertising has Declined <br /> -- Trading Dollars for Time <br /> -- Stick With It !<br />
  41. 41. Questions?<br />To connect with me:<br />linkedin.com/in/rhondahurwitz<br />facebook.com/rhonda.hurwitz<br />facebook.com/helpmerhondamarketing<br />(post your social media questions, I will answer them)<br />twitter.com/rhondahurwitz<br />http://shemeansbusiness.wordpress.com<br />
  42. 42. HELPFUL FACEBOOK RESOURCES:<br />Helpful FaceBookpages, when you’re stuck:<br /> marismith (***the best***)<br /> weteachfacebook<br />social@bloggingtracker<br />For Great FaceBookMarketing Tips: Social Media Examiner<br /> Go to www.socialmediaexaminer.com, and search “facebook”, i.e.,<br />http://www.socialmediaexaminer.com/how-to-better-engage-facebook-fan- page-fans/<br />http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-f acebook-fanbase/<br />http://www.socialmediaexaminer.com/10-ways-to-grow-your- facebook-page-following/<br />For You Tube Video Showing the “@” tag technique for commenting on another page as your page, not your profile<br /> http://www.youtube.com/watch?v=ZkW8efwVFq0&feature=player_embedded#!<br />Sample:<br />SME has <br />100’s of<br />Articles.<br />
  43. 43. Appendix #1: FaceBookMeasurement (Insights) <br />Set Goals, Analyze <br />What’s Working!<br />i.e., # fans growing?<br />Fans commenting?<br />Traffic >> Website?<br />
  44. 44. Appendix #2: FaceBookApps and Misc.<br />How to Install an App:<br />>> Edit my Page >> Apps >> Search App >> Add to Page<br />Apps I like and use:<br /><ul><li>Page Notifier or Hyper Alerts
  45. 45. Networked Blogs
  46. 46. Extended Info
  47. 47. Twitter for Pages
  48. 48. Constant Contact “Join My Mailing List”
  49. 49. Poll, etc.</li></li></ul><li>Appendix #3: FaceBookPlaces:<br />An option for bricks and mortar business: geo-targeted marketing, like FourSquare<br />Facebook users can ‘check in’ on mobile device<br />Businesses can reward Facebook visitors with discounts, coupons and freebies.<br />BEFORE YOU MERGE: Proceed with Caution!!!<br /> -- can unmerge, but lots of businesses have issues<br /> -- http://www.socialmeteor.com/2011/01/19/ businesses-to-facebook-where-are-you-taking- facebook-places/<br /> -- http://www.facebook.com/unmerge? ref=ts&v=wall<br />Before<br />Merging, <br />read this<br />first<br />
  50. 50. Appendix #4: Misc. FAQ’s<br />How to Run Promotions: Link to FaceBookPromotion Guidelines: http://www.facebook.com/promotions_guidelines.php<br />***How to Get Around FaceBookPromotion Rules ***<br />Install Wildfire app: www.wildfireapp.com/<br />How to Install an App:<br /> >>Edit my Page >> Apps >> Search for App >> <br />Add to Page<br />How to claim Vanity URL: Facebook.com/username<br />How to Link Facebook to Twitter: Facebook.com/twitter<br />
  51. 51. Sample:<br />Effective<br />Landing<br />Pages <br />
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