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"Science of Social Media"

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Guest lecture at Purchase College to class of social media students. Covers big picture context, examples, "science of social media" results from Dan Zarella

Guest lecture at Purchase College to class of social media students. Covers big picture context, examples, "science of social media" results from Dan Zarella

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  • 1. “The Science of Social Media”HMR Marketing Solutions October 5, 2012
  • 2. Where Would You Like To Be in 6 Months?
  • 3. ** Erin’s case study here:http://www.businessesgrow.com/2012/10/04/case-study-using-social-influence-to-build-a-personal-brand/
  • 4. Great Time to Be a Marketer
  • 5. Perception vs. Reality: …“The Intern” Phenomenon “… a social media expert is anyone with a keyboard and a twitter account …”
  • 6. Technology can amplify a good marketing idea* … VS. * But can’t save a boring one …
  • 7. Case Study: Tesco (South Korea)
  • 8. Social Media: Two Approaches* *Feel Good /“Intuitive”, vs. Data-Based
  • 9. The Science of Social Media
  • 10. How good is your gut? (Quiz: Play along …)
  • 11. Facebook: Best Post Type*? A: *Photos perform best
  • 12. Facebook: How long*? A: *very short, or very long
  • 13. Facebook: When to post for “likes*”? A: *Weekends are best
  • 14. Facebook: When to post for “shares*”? A: *Best response in pm
  • 15. Facebook: How often to post*? A: Every other day … but not one size fits all …
  • 16. Facebook: Grade Level*? A: * 6 - 8th grade level
  • 17. Facebook : Positive, Negative, or Neutral Posts? A: *Have an Opinion!
  • 18. On Facebook, Use “I or Me*”? A: *on Facebook, it can be all about you
  • 19. Who, Why, When, How Often?
  • 20. Why Blog?
  • 21. Source:2011 MARKETING SHERPABENCHMARK SURVEY
  • 22. How Many Blog Posts to Drive Traffic? A library of blog posts (> 52 posts)SOURCE: SOCIAL MEDIA EXAMINER/HUBSPOT A: *library of 50+ posts
  • 23. How Often Should You Post*? More frequent blog posts (2-3x/wk)SOURCE: SOCIAL MEDIA EXAMINER/HUBSPOT *A: post 2-3x per week
  • 24. When Should You Post?Weekends: more blog comments …
  • 25. When Should You Post?Weekdays… more RT’s!
  • 26. Tweets: What’s the ideal length? *A: 120 – 130 characters
  • 27. How Often Should You Tweet? A: Tweet a lot! (up to 21x/day)
  • 28. What’s the Ideal Frequency of Tweets*? *A: 1x per hour (buffer them)
  • 29. Should You Ask For A RT*? *A: Always tell people what you want them to do … ”Please RT”
  • 30. To get a RT, Should You include a Link?* *A: include a link
  • 31. Role of @ Replies inRetweets? *A: @ replies are important, but don’t drive RT’s
  • 32. For Clicks, where should the link go? A: Links approx. 25% way thru
  • 33. “ME, ME, ME => Fewer Followers
  • 34. Sentiment: Upbeat/Positive
  • 35. Do Website Pop Ups Work?*! *A: yes, they do! (from Which Test Won)
  • 36. Email: When to Re-contact a New List Subscriber? A: 1st3 days after subscribing
  • 37. BIG DATA:Websites, emails, and more …
  • 38. 20 Things Every Graduating Marketing Student Needs to Know* 1. Learn Skills, 2. Big Picture, not Tools “Context”*http://blog.hubspot.com/blog/tabid/6307/bid/32877/20-Things-Every-Graduating-Marketing-Student-Needs-to-Know.aspx
  • 39. Your Career: What Next?
  • 40. Your Career: Turn SM Tools => Opportunities
  • 41. Your Career:Be Appropriate
  • 42. Connect with me!Rhonda Hurwitz …@rhondahurwitzon
  • 43. Rhonda Hurwitz: Background