Maximizing Linked in for Business

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How to use Linked in for networking and business development purposes.

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Maximizing Linked in for Business

  1. 1. January 13, 2012Maximizing For Business
  2. 2. 100% Profile Completeness -- Photo -- Profile Summary -- Specialties -- Current Position -- Two Past Positions -- Education -- 3 Recommendations
  3. 3. Profile Do’s and Don’tsDo’s: Headline: not your “title” … keywords, how you add value Summary: tell your story (first person), use keywords  “Vanity” URL, plus 3 customized links  More than 3 recommendationsDon’ts:  Don’t set it and forget it!  Don’t be impersonal  Don’t make a sales pitchBe Real, 100% Complete, Searchable, Recommended, Branded … list from Linked in Expert Neal Schaefer
  4. 4. “Ideal Profile” Examples• ElissaSlan: Realtor• Steven Mancinelli: Attorney• Dr. Michael Brand: Orthopedist• Francine Lucidon: Bookstore Owner
  5. 5. My Profile Looks Good – Now What? connect/reconnect status updates 1:1 messages recommendations groupsLinkedin “answers” introductions take relationships offline!
  6. 6. Linked in “Companies”• Company Status Updates• Share and Follow Buttons for Website• Add Video, Blog, Twitter feed• “Products and Services” Features – Banner images link through to your website – Recommendations from clients by service – Videos by service – Promotions by service – Targeted advertising
  7. 7. Business DevelopmentAfter you get your profile in order …1. Connect: a few minutes each day2. Engage: 30 minutes, 1x per week ************************1. Business prospecting via introductions2. Using messages / Inbox3. Who’s been looking at your profile?
  8. 8. Opportunity: Business Prospecting via Connections => Introductions• Example: 3PL• Target: Sr. VP of Supply Chain• Nationwide >> Do “advanced people search” >> Keywords: Sr. VP of Supply Chain >> See how you are connected >> Request warm introduction
  9. 9. Opportunity: Linked in MessagingDec.31:HappyNew YearMessageJan 3:NewProject
  10. 10. Opportunity: Who’s Been Looking at Your Profile?Takeaway: Find Opportunities toConnect/Reconnect!
  11. 11. 2012 Challenge: How Will You Use Linkedin to Be More Visable and Connect?• Regular Status Updates – Share an article, post an event – Add value• Reconnect! – “… it’s been awhile!” – “… how is 2012 going for you?” – “… what’s new in your life?”
  12. 12. Connect With Me!Linkedin: http://www.linkedin.com/in/rhondahurwitzTwitter: http://twitter.com/rhondahurwitzEmail: Rhondahurwitz1@gmail.com… if you have any questions, post them on my facebook page!Facebook: http://www.facebook.com/helpmerhondamarketingBlog 1: http://www.shemeansbusiness.wordpress.comBlog 2: http://blogs.forbes.com/rhondahurwitz/

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