Blogging for Personal Branding

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Develop a content strategy for your career: blogging, speaking and other tools to help you stand out.

Published in: Career, Technology, Business

Blogging for Personal Branding

  1. BLOGGING FOR PERSONAL BRANDINGConnect-To-Care Workshop May 17, 2012
  2. Why Blog?
  3. How Healthy Is Your Digital Brand? Search Engines Blogs!
  4. Evolution of a Personal Brand
  5. Blog Role Models• Gary Vaynerchuk (Wine Library)• Seth Godin (Seth’s Blog)• Mark Schaefer (GROW)• Gini Dietrich (Spin Sucks)• Local: – Melissa Riley (real estate tech guru) – Chris Dessi (social media CEO and talking head) – Chris Cornell (T & B Director) – Harvey Chimoff
  6. Chris Dessi: Evolution
  7. “A Content Strategy for Your Career”• Goals? – Thought Leadership, Connection, Reputation, Etc. – What Do You Want To Be Known For?• Content Strategy – Blog (or vlog) – Speaking – Guest Blogging – Write Articles – E-Book – Newsletter – Webinar, Podcasts, etc. – Yourname.com, About.me
  8. First Things First: Strategy• What Is It About? Niche/Focus/POV• Who Is It For?• What Are Their Interests/Problems/Questions?
  9. Blogging BasicsCREATE … SHARE … MEASURE Be consistent! …Figure out a plan, and Stick With It! Quality >Quantity Be useful Distribute via Social Media Be likeable and genuine Connect … comment on other blogs, etc. Promote Others … Reciprocity
  10. Blog Tools and How To’s• Platform/Type – Wordpress.com, Wordpress.org, – Blogger, Tumblr, etc. – Text, images, audio, video• Editorial Calendar – Create – Curate – Interviews, Guest Posts, etc.• Best Practice – Great Content – 90% Headline – “Digital Snacks” … People Scan! – SEO, Tags, Analytics – Sharable – Community
  11. Common Blog Mistakes• No Plan• Topic too broad• Infrequent, Inconsistent Posts• No online community• Hard to Read: – Use Sub-Headlines, Bullets – Attractive layout
  12. Blog: Power to Connect• Linked in “I would really love – Blog app, Status Updates to meet you in person.• Offline Meetings and Events Iveadmiredyour work from afar, and – session recaps, interviews, etc. would really love to learn more about• Build Your Network you and your business”. – Linkedin,Facebook, Twitter, Google+, Pinterest – Target 10-20 Influencers in your industry – Connect IRL!
  13. Visibility, Relationships, Opportunity …“ … Call me after 1pm EST xxx-xxx-xxxx … working ona big project and looking for a NY area resource …” “ … I would really love to meet you in person. Ive admired your work from afar, and would really love to learn more about you and your business … “… I spoke with Rhonda Hurwitz about the panel and she’s available … ” “ … I saw your blog and I’d like to hire you …”
  14. Job Search Example
  15. Misc. Resources1. Set Up: You Tube!!!2. Tips From Local Bloggers:http://shemeansbusiness.wordpress.com/2012/05/08/3-successful-business- bloggers-share-their-secrets/3. Blogs about blogging:Problogger … Copyblogger … Denise Wakeman4. BlogChatSundays at 9pm5. $50 addition to an iphone, to create/add video
  16. Connect WithMe!Personal Blog: http://www.shemeansbusiness.wordpress.comForbes Blog: http://blogs.forbes.com/rhondahurwitz/Linkedin: http://www.linkedin.com/in/rhondahurwitzTwitter: http://twitter.com/rhondahurwitzFacebook: http://www.facebook.com/helpmerhondamarketing (If you have any social media questions, post them here!)Pinterest: http://pinterest.com/rhondahurwitz1/Google Plus: https://plus.google.com/u/0/109847125629181902672/posts

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