“Social Scoring”: 1 number that measures online influence
Algorithm of 50+ factors
Who influences others ONLINE?
i.e., => Who curates/creates great content that moves virally and drives people to action?
Negatives: can be gamed, – no correlation to influence IRL
What does it really mean? Name 2012 Iowa Caucus Result KLOUT Score Mitt Romney 24.6% 78 Rick Santorum 24.5% 66 Ron Paul 21.4% 73 Newt Gingrich 13.3% 45 Rick Perry 10.3% 75 Michele Bachman 5% 66 Jon Huntsman 1% 70 Kathy Griffin NA 75 Warren Buffett NA 31
Hubspot’s 83 page ebook on how to measure: website, landing pages, paid search, business blogging, social media, email, marketing automation http://blog.hubspot.com/Portals/249/docs/ebooks/introduction-to-marketing-analytics.pdf
Mashable: 10 New G. Analytics Features You Need to Start Using (Better social metrics, keyword cloud, etc.)
New FaceBook Insights: http://www.simplyzesty.com/facebook/updates-to-new-facebook-insights/
Misc. Dashboards & Tools:
Connect With Me! Linkedin: http://www.linkedin.com/in/rhondahurwitz Twitter: http://twitter.com/rhondahurwitz Email: [email_address] … if you have any questions, post them on my facebook page! Facebook: http://www.facebook.com/helpmerhondamarketing Blog 1: http://www.shemeansbusiness.wordpress.com Blog 2: http://blogs.forbes.com/rhondahurwitz/