"Behind the Scenes of a Successful Business Blog"

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The elements of a successful business blog, from strategy to examples of excellent execution.

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"Behind the Scenes of a Successful Business Blog"

  1. 1. “Behind the Scenes of A Good Blog”<br />341 Studios Fresh Intelligence Roundtable<br />October 7, 2011<br />
  2. 2. Why Blog? <br />
  3. 3. Source:<br />2011 MARKETING SHERPA <br />BENCHMARK SURVEY<br />
  4. 4. Search Engines Blogs<br />Keyword<br />Optimized<br />Blog Post =>><br />Better Search <br />Results<br />
  5. 5. Blog Content Strategy<br /><ul><li>Who Is Your Ideal Customer?
  6. 6. What Are Their Problems/Questions?
  7. 7. Turn customer needs into keyword rich content.</li></li></ul><li>Blogging Best Practice<br />More frequent blog posts <br /> (2-3x/wk)<br />A library of blog posts <br /> (> 52 posts)<br />SOURCE: SOCIAL MEDIA EXAMINER/HUBSPOT<br />
  8. 8. Blog Success Tips:<br />Businesses who are the best educators <br /> will be the most successful.<br /><ul><li>Build Trust: You Are An Expert & Can Solve Their Problem
  9. 9. Keyword Rich Content
  10. 10. Be consistent -- create an editorial calendar
  11. 11. Comment on other blogs, Guest Post
  12. 12. PROMOTE Your blog using Social media</li></ul>-- Share Other’s Links … Reciprocity<br />
  13. 13. Blogging Takes Time: ROI<br /><ul><li>Team Approach?
  14. 14. Keep ROI in mind: </li></ul> time invested => traffic => leads<br /><ul><li>Use Analytics: Measure how blog is working for you,</li></ul> and improving SEO<br /><ul><li> which Keywords are getting traction?
  15. 15. What are the referring sites?</li></ul>NOTE: TRAFFIC DOESN’T PAY THE BILLS =><br /> WHAT ARE YOU DOING TO LEVERAGE IT? <br />… OFFER RICHER CONTENT BEHIND LANDING PAGE,<br />AND HAVE FOLLOWUP SALES PROCESS<br />

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