Information war requires meticulous planning for flexibility of response, in contrast to the much more elaborate and cumbersome plans of the industrial warfare period. Enormous volumes of information, along with the intelligence from sophisticated software incorporated into weapons themselves, feed into complex planning for war.
The obvious appeal of newsmakers towards the drama of conflict. Conflict situations are likely to achieve a good deal of attention from the media, and war is the most likely to get extensive coverage .
Those who wage an information war devote great attention to perception management for the population at home and round the world. This is especially pressing in democratic nations where public opinion can be a vital factor in support for war.
Information wars differ significantly from industrial wars. Although continuities through time, more global connections and flows, and the pervasive character and immediate access of media rank high amongst these differences.