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Marketing Online In 2010
 

Marketing Online In 2010

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How to market you travel website: Key ways to increase backlinks PageRank and Website Traffic

How to market you travel website: Key ways to increase backlinks PageRank and Website Traffic

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    Marketing Online In 2010 Marketing Online In 2010 Presentation Transcript

    • MARKETING ONLINE IN 2010
    • Sales Study
      • 2% of sales are made on the 1st phone call
      • 3% percent on the 2nd phone call
      • 5% are made on the 3rd phone call
      • 10% are made on the 4th phone call
      • 80% are made on the 5th call.
      • 48% of sales people quit on the 1st call 25% on the 2nd call and 12% on the 3rd call
    • The Man, The Boy & The Donkey
    • Tools for marketing online
      • Domain name
      • Domain age
      • Website optimization
      • Link building
      • Article submission
      • Creating compelling content
      • Press releases
      • Blogs
      • Free Classifieds
      • Social Media
    • What is a webpage
      • <html>
      • <head>
      • <title> Travel to the Caribbean for free </title> < meta name =&quot;description&quot; content=“Travel deals to the Caribbean. Cheap trip to Jamaica&quot; />
      • </head>
      • <body>
      • <h1> Fabulous deals to Jamaica</h1>
      • <p> If you are considering taking a vacation to the Caribbean, but just don’t have the extra income to foot the bill, join YTB – sell travel to friends and family from the comfort of your home and gain a free trip to Jamaica and have a time of your life.</p>
      • <p>Interested? Find out more about the fabulous membership packages that are offered by <a href=“ http:// www.LionCheapTravel.com ”> YTB Travel </a></p>
      • </body>
      • </html>
    • Domain Name
      • Colors and words evoke emotions, and if the first subconscious response people have is one of alert, disgust, or confusion in most cases your name is probably not helping you sell
    • How to Select a Good Domain Name
      • Short
      • Memorable
      • Related to the Business Name or Core Business
      • Hard to misspell
      • Contain no dashes
      • Should be Top Level Domain
    • Age of Domain
      • Well-established sites have old domain names, so by reverse logics, an old domain should mean that the site is well established
      • Spammers register and drop domains quickly, thus logically spamming sites usually have newly registered domain names.
    • Remember? What is a webpage
      • <html>
      • <head>
      • <title> Travel to the Caribbean for free </title></head>
      • < meta name =&quot;description&quot; content=“Travel deals to the Caribbean. Cheap trip to Jamaica&quot; />
      • <body>
      • <h1> Fabulous deals to Jamaica</h1>
      • <p> If you are considering taking a vacation to the Caribbean, but just don’t have the extra income to foot the bill, join YTB – sell travel to friends and family from the comfort of your home and gain a free trip to Jamaica and have a time of your life.</p>
      • <p>Interested? Find out more about the fabulous membership packages that is offered by <a href=“ http:// www.LionCheapTravel.com ”> YTB Travel </a></p>
      • </body>
      • </html>
    • New Optimized webpage
      • <html>
      • <head>
      • <title> Cheap Travel to the Caribbean Vacation Packages</title>
      • </head>
      • <meta name=&quot;description&quot; content=“Travel deals to the Caribbean. Cheap trip to Jamaica&quot; />
      • <body>
      • <h1> Vacation Holiday deals to Jamaica</h1>
      • <img align=left src=divine-travel.jpg alt=&quot;travel deals to jamaica&quot;>
      • <p> If you are considering taking a vacation to the Caribbean, but just don’t have the extra income to foot the bill, join YTB – sell travel to friends and family from
      • the comfort of your home and gain a free trip to Jamaica and have a time of your life.</p>
      • <p>Interested? Find out more about the fabulous membership packages that is offered by YTB, the <a href=“http://www.LionCheapTravel.com”>Cheapest Travel</a> source online</p>
      • </body>
      • </html>
    • New Optimized webpage                                                                                                                                             If you are considering taking a vacation to the Caribbean , but just don’t have the extra income to foot the bill, join YTB – sell travel to friends and family from the comfort of your home and gain a free trip to Jamaica and have a time of your life. Interested? Find out more about the fabulous membership packages that is offered by YTB, the Cheapest Travel source online. Vacation Holiday deals to Jamaica
    • What Content Should I Write?
      • Relevant
      • Reputable
      • Free from “Jargon mismatch”
      • Creative Niche
    • What Will You Search
    • SELF TRUST and what you write
      • The greatest strategy for personal and business development on the planet is bold self-expression
    • 5 P’s of Service Marketing
      • Service online is the same as service off-line
      • Tangibles
      • Reliability
      • Responsiveness
      • Assurance
      • Empathy
      • “ Long after people forget what you said or did, they will remember how you made them feel.&quot;
    • Why build Links
    • Building Links Naturally
      • Create Compelling Content
      • Network with other website owners
      • Quest post
      • Unique customer service
    • Article submission
      • 365articles.com
      • amazines.com
      • article99.com
      • articlealley.com
      • articlebiz.com
      • articlecity.com
      • articledashboard.com
      • Americanchronicle.com
      • articlehub.com
      • Articlesender.com
      • bigarticles.com
      • isnare.com
      • buzzle.com
      • ezinearticles.com
      • ezine-articles-planet.com
      • ezineplug.com
      • freezinesite.com
      • goarticles.com
      • ideamarketers.com/writers.cfm
      • Nurido.at/news
      • ideaviewer.com
    • Europe Tour Guide - Explore Easily by Simplifying Challenges
      • Every year there are a number of tourists that flock down to the most beautiful holiday destination Europe. Europe being the second largest continent has numerous holiday destinations that are worth visiting. There are many places of historical important which can fascinate you. A successful and a joyous holiday trip is what one all looks forward to. For this everyone makes best possible efforts so that the trip doesn't turn out to be mess. Europe is the second largest continent of the world and any mismanagement may completely ruin your holidays. So, to avoid any problems a Europe tour guide is important for you.
      • You can prioritize the places of interest that you intent to visit in Europe. If you love to explore man made structures and have a history buff then plan accordingly. Or if you wish to enjoy scenic beauty then you must plan according to that. It's completely your wish and you can arrange depending on your priority. Your budget is also important that must be taken into consideration. You can plan your trip conveniently within your budgetary parameters.
      • For planning a successful trip a Europe tour guide is must for you. With the help of this travel guide you will be able to locate places conveniently. It will further help you to navigate through different places without any commotion. There are various destinations like Italy, France, Rome, Denmark, Switzerland and many more. By planning out your trip with the help of travel guide you will be able to make better choices.
      • The travel guide also comprises of maps, road maps and other important information which is very important while traveling. You can find information related to restaurants, hotels, holiday-inns, tourist destination, taxis and other important things that are requisite. You can fetch information on people, their culture, living style, food and cuisine through this guide. It will truly simplify all your challenges!
      • Jason Born is offering advice for quite some time. He provides useful advice through his articles that have been found very useful. To find Europe tour guide , Europe travel guide, Europe travel planning, Europe vacation, Europe map visit http:// www.tourtoeurope.net /
    • Free Press Release
      • Submit 2 press releases every month to online press release directories. Here are a few that I find reliable:
      • prleap.com
      • clickpress.com
      • pr.com
      • express-press-release.com
      • Pr-inside.com
      • pr-gb.com
      • pr-usa.net
      • live-pr.com
      • bestsyndication.com
      • americanchronicle.com
      • Caribbeanpressrelease.com
    • Local Blogs
      • Channelhuntsville.com
      • Al.com/blogs
      • Huntsvilletucasa.com
      • Huntsvillepr.com
      • Alabamafest.com
      • Meetup.com
    • Should I Consider a Blog
      • UK-based Social Media Portal (SMP), which tracks the global use of social networks, believes that it’s vital for companies to build their brands through blogging.
      • Blogs provide a place for two-way interaction between the organization and consumers, and allow customers to provide valuable feedback on how the brand is doing.
    • Blogging Platforms
      • Wordpress
      • Live Journal
      • Blogger
      • Squidoo
    • Free Classifieds
      • Kijiji.com
      • Craiglists.com
      • Backpage.com
      • inetgiant.com
      • travelblog.org
      • Thebeat.travel
      • dickandfanny.com.au
      • Travelbeen.com
    • SOCIAL MEDIA
      • Facebook
      • Linkin
      • Twitter
      • Merchant Circle
      • Flickr
      • Digg
      • Squidoo
      • Scribd and docstoc
      • Video Sites
    • OPTIMISM
    • Visit to Travel Sites Rank High Online Vacation Planning Jumps “ Visits to travel-related sites showed typical seasonal increases as Americans planned their summer vacations. The Airlines category ranked as the top-gaining category for June, growing 22% to 33.2 million visitors. Also among the top gaining categories were Travel Transactions, Online Travel Agents, and Travel Information” ComScore
    • Travel & Social Media
      • In which of the following social media platforms
      • do you participate?
      • Linkedin 58.0%
      • Facebook 44.8%
      • None 28.2%
      • Twitter 15.5%
      • Blogs such as theBeat.travel 12.6%
      • Other 7.5%
      • ACTE Connect 6.3%
      • MySpace 5.2%
    • Travel & Social Media
      • In which of the following ways do you believe these types of sites can enhance the business travel community?
      • They can increase customer/market satisfaction and supplier knowledge 35.5%
      • They can encourage travel industry camaraderie 39.0%
      • They can help to showcase to travelers 38.4%
      • They make me more aware of what partners are doing 41.3%
      • I don’t know 20.9%
      • Social media is a distraction for business 17.4 %
    • The Social Media Traveler Social media applications are not for everyone. But the technology used is become they are part of the buying decision. Have a kids area on your website easy to use instruction in photos and text Create a non intimidating place to ask questions loyalty/rewards programs, RSS feeds or alerts not interested online newsleters niche website, themes marketing, use web2 sharing Go where they are Marketing Strategy Requirements learning, get points, rewards, games, intrigued but not quite sure what to do, how or where processional associations   use tools & web2Resources elite community Sharing experiences. video and photos Motivation Webkinz, Disney, Nickelodeon and Barbie! late to start they will have a wide interest but explore slowly Linkedin, Plaxo FastPitch,wiwih Twitter tripadvisor, travelpod, tripit, Wiki mySpace, Facebook, Youtube Favorite Media 5-9 over 45 all professionals 30-45 15-25 age NewNorm Starter Connected Selective Butterfly Variables
    • Marketing with Facebook
      • Use it to get listed on the Search engines
      • Create a user friendly Facebook address
      • Setups arcResBookings on your Facebook page
      • Create/participate in Facebook discussions
      • Become a Facebook Fan of related pages
      • Add a Facebook button to your website or email signature
      • Add videos & pics via cellphone
    • Marketing with Twitter
      • All about followers
      • Search Twitter for a travel market or travel focus group
      • Use services like http://twitproquo.com/
      • Use TweetMeme on your blog
      • Add your site to Wefollow twitter directory
      • Add twitter links / buttons to websites and email signature
      • Use Wibiya
      http://www.vincentabry.com/31-logos-et-boutons-pour-twitter-2480
    • Linkedin
      • It has appeal to professions who want to create a network of like minded people
      • send network friends updates and messages of specials and events that might interest
      • Stressed executives need a holiday!
      • It's a web-based form of word-of-mouth marketing – the idea that a person is more likely to buy your product if a trusted source vouches for it
    • People & Sites to Follow
      • Mattcutts.com
      • entrepreneurs-journey.com
      • Problogger.net
      • Johnchow.com
      • Searchenginewatch.com
    • Album / Image Sites
    • What’s HOT
      • Google Insights
      • Google Trends
      • Google Tools
      • Twitter Search