Geico
Upcoming SlideShare
Loading in...5
×
 

Geico

on

  • 873 views

 

Statistics

Views

Total Views
873
Views on SlideShare
873
Embed Views
0

Actions

Likes
0
Downloads
4
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Geico Geico Presentation Transcript

  • Meaghan Hunt
  • Background• 1936 - GEICO is established by Leo and Lillian Goodwin• GEICO is a company that markets car insurance• Today-GEICOs assets have reached $28 billion
  • Goal• A percent increase in the amount of young drivers who choose GEICO as their insurance company• Increase online viewing of www.GEICO.com• Increase interaction on social media sites
  • Target Audience• Young adult 18-25 years old• New car owners looking for insurance• Internet users
  • Target AudienceBarriers:• Lack of knowledge- target audience might not have enough knowledge about car insurance rates/plansCompetition:•Influences from other car insurancecompanies
  • KPI• Engage with customers• Receive feedback• Monitoring: – the increase in insurance policies – websites and the number of hits/views – rise in hits on search engine
  • Big Idea• Prove that GEICO has better insurance policies for young adults• Create social media sites to keep in contact• Creative thread: GEICO’s humorous ads targeting the audience
  • Budget• Current budget: $ 1 billion• At least $300,000 towards digital advertising
  • References• http://www.geico.com/about/corporate/history/• www.geico.com• http://www.mediapost.com/publications/article/