The Future of Internet Marketing
IT Hands Partners Meeting
June 2013
Lions & Tigers & Bears?
• On-page set up
• On-page keyword use
• Inbound Links
Pandas & Penguins & Penguins 2.0
• Panda – Feb 2011
– 12% of US sites affected
– Crackdown on content farms, thin content ...
Be a Thought Leader
• Subject-matter experts get top billing
• Great products & solutions
• Carving yourself out as the ex...
Local: Where Everybody Knows
Your Name
• 40% of all search is local
• Customers like to stay close
• People do business wi...
The Impact of Social
• Have you heard “SEO is Dead”?
• Social is adding value to search but is far from
replacing it.
• Li...
Phoning Home: Growth of Mobile
http://www.marquettegroup.com/why-advertise-on-a-mobile-device/
Only 18% of Clicks Go Here Source:
http://bit.ly/Future2013
82% Go Here
Source:
http://bit.ly/Future2013
Less than 1% of Clicks Go Here
Source:
http://bit.ly/Future2013
99% Go Everywhere Else
Especially Here Source:
http://bit.ly/Future2013
IT Hands Offerings Today
• Internet Marketing
– SEO
– PPC
– SMM
– CRO
Questions?
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The Future of Internet Marketing

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This was part of a 15-minute presentation I gave with members of my sales team at http://www.ITHands.com so they could talk more knowledgably to our clients.

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  • The Future of Internet Marketing

    1. 1. The Future of Internet Marketing IT Hands Partners Meeting June 2013
    2. 2. Lions & Tigers & Bears? • On-page set up • On-page keyword use • Inbound Links
    3. 3. Pandas & Penguins & Penguins 2.0 • Panda – Feb 2011 – 12% of US sites affected – Crackdown on content farms, thin content & more • Penguin – April 2012 – 3.1% of queries impacted – Focused on “Over Optimization” • Penguin 2.0 – May 2013 – 2.3% of queries impacted – Early evidence is still unclear – goal is to stop SPAM – Scope varies based on language
    4. 4. Be a Thought Leader • Subject-matter experts get top billing • Great products & solutions • Carving yourself out as the expert – Blog – White Papers – Videos (Dollar Shave Club) – Other Original Content
    5. 5. Local: Where Everybody Knows Your Name • 40% of all search is local • Customers like to stay close • People do business with people they know, like & trust
    6. 6. The Impact of Social • Have you heard “SEO is Dead”? • Social is adding value to search but is far from replacing it. • Likes, shares & engagements • Google+ impacts your rankings • Personalized rankings
    7. 7. Phoning Home: Growth of Mobile http://www.marquettegroup.com/why-advertise-on-a-mobile-device/
    8. 8. Only 18% of Clicks Go Here Source: http://bit.ly/Future2013
    9. 9. 82% Go Here Source: http://bit.ly/Future2013
    10. 10. Less than 1% of Clicks Go Here Source: http://bit.ly/Future2013
    11. 11. 99% Go Everywhere Else Especially Here Source: http://bit.ly/Future2013
    12. 12. IT Hands Offerings Today • Internet Marketing – SEO – PPC – SMM – CRO
    13. 13. Questions?
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