The Future of Internet Marketing

787
-1

Published on

This was part of a 15-minute presentation I gave with members of my sales team at http://www.ITHands.com so they could talk more knowledgably to our clients.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
787
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • -Share Grass Cutter story
  • Share story of Denver florist
  • Ask questions about mobile use.-Use every day?-Use to look up recipes in the grocery store?-Use to compare prices in-store?
  • The Future of Internet Marketing

    1. 1. The Future of Internet Marketing IT Hands Partners Meeting June 2013
    2. 2. Lions & Tigers & Bears? • On-page set up • On-page keyword use • Inbound Links
    3. 3. Pandas & Penguins & Penguins 2.0 • Panda – Feb 2011 – 12% of US sites affected – Crackdown on content farms, thin content & more • Penguin – April 2012 – 3.1% of queries impacted – Focused on “Over Optimization” • Penguin 2.0 – May 2013 – 2.3% of queries impacted – Early evidence is still unclear – goal is to stop SPAM – Scope varies based on language
    4. 4. Be a Thought Leader • Subject-matter experts get top billing • Great products & solutions • Carving yourself out as the expert – Blog – White Papers – Videos (Dollar Shave Club) – Other Original Content
    5. 5. Local: Where Everybody Knows Your Name • 40% of all search is local • Customers like to stay close • People do business with people they know, like & trust
    6. 6. The Impact of Social • Have you heard “SEO is Dead”? • Social is adding value to search but is far from replacing it. • Likes, shares & engagements • Google+ impacts your rankings • Personalized rankings
    7. 7. Phoning Home: Growth of Mobile http://www.marquettegroup.com/why-advertise-on-a-mobile-device/
    8. 8. Only 18% of Clicks Go Here Source: http://bit.ly/Future2013
    9. 9. 82% Go Here Source: http://bit.ly/Future2013
    10. 10. Less than 1% of Clicks Go Here Source: http://bit.ly/Future2013
    11. 11. 99% Go Everywhere Else Especially Here Source: http://bit.ly/Future2013
    12. 12. IT Hands Offerings Today • Internet Marketing – SEO – PPC – SMM – CRO
    13. 13. Questions?
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×