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The Future of Internet Marketing
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The Future of Internet Marketing

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This was part of a 15-minute presentation I gave with members of my sales team at http://www.ITHands.com so they could talk more knowledgably to our clients.

This was part of a 15-minute presentation I gave with members of my sales team at http://www.ITHands.com so they could talk more knowledgably to our clients.

Published in: Business, Technology

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  • -Share Grass Cutter story
  • Share story of Denver florist
  • Ask questions about mobile use.-Use every day?-Use to look up recipes in the grocery store?-Use to compare prices in-store?
  • Transcript

    • 1. The Future of Internet Marketing IT Hands Partners Meeting June 2013
    • 2. Lions & Tigers & Bears? • On-page set up • On-page keyword use • Inbound Links
    • 3. Pandas & Penguins & Penguins 2.0 • Panda – Feb 2011 – 12% of US sites affected – Crackdown on content farms, thin content & more • Penguin – April 2012 – 3.1% of queries impacted – Focused on “Over Optimization” • Penguin 2.0 – May 2013 – 2.3% of queries impacted – Early evidence is still unclear – goal is to stop SPAM – Scope varies based on language
    • 4. Be a Thought Leader • Subject-matter experts get top billing • Great products & solutions • Carving yourself out as the expert – Blog – White Papers – Videos (Dollar Shave Club) – Other Original Content
    • 5. Local: Where Everybody Knows Your Name • 40% of all search is local • Customers like to stay close • People do business with people they know, like & trust
    • 6. The Impact of Social • Have you heard “SEO is Dead”? • Social is adding value to search but is far from replacing it. • Likes, shares & engagements • Google+ impacts your rankings • Personalized rankings
    • 7. Phoning Home: Growth of Mobile http://www.marquettegroup.com/why-advertise-on-a-mobile-device/
    • 8. Only 18% of Clicks Go Here Source: http://bit.ly/Future2013
    • 9. 82% Go Here Source: http://bit.ly/Future2013
    • 10. Less than 1% of Clicks Go Here Source: http://bit.ly/Future2013
    • 11. 99% Go Everywhere Else Especially Here Source: http://bit.ly/Future2013
    • 12. IT Hands Offerings Today • Internet Marketing – SEO – PPC – SMM – CRO
    • 13. Questions?