Quick Introduction to Internet Marketing

306 views
255 views

Published on

Internet Marketing is an essential part of your business' success. Today's presentation looks at some of its components including SEO, social media marketing, pay-per-click and blogging. Although the list isn't comprehensive, it gives you a good look into what it will take to successfully promote your business online.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
306
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Quick Introduction to Internet Marketing

  1. 1. QUICK INTRODUCTION TOINTERNET MARKETINGPresented by www.WebstoreSolutions.com
  2. 2. WHAT IS INTERNET MARKETING? Very simply, it is the use of various tactics, strategies, software, tools and methods to promote goods and services over the internet. Methods used in IM include  Websites Email Marketing  SEO Social Media  Blogging Pay-Per-Click Metrics
  3. 3. WHY SHOULD WE CARE ABOUT IM? Over 80% of people use search engines to find new 1 websites, services and products 2 91% of online adults use social media regularly 90% of all clicks come from the top 10 results in the search engines 3 20% of Facebook users have purchased something 4 because of ads or comments 5 Over 75% of the US is online
  4. 4. WEBSITES Websites are the online extension of a brand. A company’s website should accurately represent what that company is like in real life and in person.  McDonalds & McDonalds.com A good website design can improve a person’s perception of a company because they’ll associate a quality website with a quality product. The inverse is true. A poorly designed website can leave customers with the impression that the product is of lower quality. An out-of-date website. This article covers it well: http://www.thewhir.com/blog/how-an-out-of-date-website-can-hurt-your-business More points & a link (in the article) to before-and-after shots: http://martinairing.com/blog/does-your-website-need-a-refresher-5-signs-that-your- website-is-out-of-date-and-why-you-should-care/
  5. 5. EMAIL MARKETING Email marketing is a form of direct marketing. It is the use of email to convey a commercial message. Email marketing can be used by businesses, charities and other organizations to:  Solicit new business  Sell a product or service  Connect with past customers  Raise money  Raise awareness  Build brand equity  Many more reasons
  6. 6. EMAIL MARKETING Through lead nurturing (consistent and relevant communication with someone expected to buy) a company can use email marketing to increase sales by more than 100%. Newsletters are one of the more popular ways organization engage in email marketing Double-opt-in email sign ups produce the best number of qualified prospects for businesses Businesses get a return of $40 for every $1 spent on email marketing Business marketing emails are regulated by the CAN-SPAM Act  A quick overview of the regulations are here: http://www.business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business
  7. 7. SEARCH ENGINE OPTIMIZATION (SEO) Review our other slide show for a deeper look: http://www.slideshare.net/hunterwillis/introduction-to-search-engine-optimization SEO is important for businesses because more and more customers are looking online for solutions (service providers, products, instructional guides, videos, lessons and more) A good SEO plan will look at many things including:  Searcher intent Lifetime value of a customer  Conversion rates Keyword usage
  8. 8. SOCIAL MEDIA Not all businesses benefit from social media but many do Social media is fragmented. Wikipedia lists nearly 200 social media sites and notes the list isn’t comprehensive Facebook, Twitter, LinkedIn, and Google+ are the best “general” social media sites for businesses. Pinterest and Instagram are good for visiually- oriented companies
  9. 9. SOCIAL MEDIA – GENERAL TIPS Businesses should post 1-3 times per business day The different platforms shouldn’t be exact mirrors of one another. Post unique content on each one Quickly engage with people when they leave a comment or ask a question. Only 30% of commenters get a response. This means that 70% of people leaving comments don’t get a personal touch from the business and may be frustrated Never get emotional in your responses. Handle them professionally Allowing fans to post questions, videos and pictures can be dangerous (if they upload something inappropriate) the benefits often outweigh the concerns.
  10. 10. FACEBOOK 1 billion registered users Businesses are not allowed to have a profile page, it must be a business page Posts with pictures get the most interaction by far Direct customers to your page (and other social media profiles) every chance you get – from your website, through key points in the sales funnel, and in your emails.
  11. 11. TWITTER Twitter is designed to be a conversation Twitter has its own language, partially due to the character limitation. http://www.webopedia.com/quick_ref/Twitter_Dictionary_Guide.asp Most marketers use Twitter as a way to broadcast their message – they use it as a 1-way communication tool Use every opportunity you can to say, “Thank you”. If you’re retweeted, say “Thanks” and direct them to a different article (preferably yours) Links in Twitter are counted by Google and can help improve your rankings
  12. 12. GOOGLE + AND LINKEDIN Good article on marketing with Google+: http://www.stellarmediamarketing.com/social-media/google-plus-is-better-for- business-than-you-think/ Good article on tips for using LinkedIn to promote your business: http://diythemes.com/thesis/linkedin-marketing/
  13. 13. BLOGGING Nearly 40% of businesses use a blog for marketing purposes Those that do blog have 55% more traffic than those that don’t Companies that blog get 66%+ more leads than those that don’t blog Blogging more matters. Businesses that blog 16-20 times a month get more than twice the traffic than those that blog 4 or fewer times Blogging is a great way to add keywords to your website and increase the number of times you appear in the search engines
  14. 14. PAY-PER-CLICK Great way to target specific customers Consists of 4 parts: Headline, Copy, Display URL, Landing Page URL Google has the most popular PPC program called Adsense A high Adsense “Quality Score” is critical to your success Adsense has many features including:  Remarketing  Mobile-only ads  Auto-optimization of Ads
  15. 15. PAY-PER-CLICK In general, you should write headlines and copy that:  Ask a question  Make a directive  Solve a problem  Reveal a need  Have a “Call to Action” Testing multiple headlines and copy at the same time (called A/B testing) will improve your bottom line over the long-haul.
  16. 16. METRICS A metric is a parameter or a measurement of quantitative data. Businesses use metrics in IM to tell if their campaigns are running well and will show a profit Popular IM metrics include:  Click-thru rate (CTR) Conversion Rate (CR)  Return on investment (ROI) Visitors  Search engine rankings Page views for specific keywords  Leads generated Response rate
  17. 17. SUMMARY Most businesses don’t have a choice – they need to focus on internet marketing There are many facets to IM, more than named here. Most businesses need an expert to provide guidance There is so much depth and breadth to IM you can’t know everything, nor should you trust someone who says he/she is an expert in most of these areas A good IM plan will show a profit
  18. 18. MANY THANKS! If you liked this presentation, please connect with me on LinkedIn and leave a recommendation Hunter D. Willis President, Webstore Solutions, LLC Web Design, SEO, Social Media, App Development, Speaking/Training www.WebstoreSolutins.com www.LinkedIn.com/in/HunterWillis www.Twitter.com/HunterWillis
  19. 19. ANNOTATIONS1. Forrester2. Experian (http://www.experian.com/simmons-research/register-2012-digital-marketer.html)3. AOL (http://www.internetmarketingninjas.com/jim/click-rate-for-top-10-search-results)4. Ipsos5. Hubspot (http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-Internet-Marketing- Statistics-for-2012.aspx)

×