Introduction to Search Engine Optimization<br />Presented by:Hunter WillisPresident, Webstore Solutions, LLC<br />
What is SEO?<br />In the most basic terms, search engine optimization (SEO) is doing what you need to do to get your websi...
It isn’t the magic bullet<br />Getting a high ranking in the SEs doesn’t guarantee success!  You have to convert those vis...
What We’ll Look at Today<br /><ul><li>The First Key to SEO:  Keyword Research
Optimizing Your Webpage for Maximum Results
The Second Key to SEO:  Link Building
The Third Key to SEO:  Social Shares
Question and Answers</li></li></ul><li>The First Key:  Keyword Research<br />You’ll want to use the same keywords on your ...
Determining Searcher Intent<br /><ul><li>Use common sense
Use specific, intent-identifying words:New car vsBuy New Car vsLease New Car
Use longer words and phrases
Beware of The Curse of Knowledge</li></li></ul><li>
Free Keyword Research Tools<br /><ul><li>Google Adwords Keyword Tool
Word Tracker (Pay & Free versions)
Keyword Discovery
Microsoft Adlabs
SpyFu
KeyCompete
SEMRush</li></li></ul><li>Optimizing Your Webpage<br />Terms to Know:<br /><ul><li>Page Title
Meta Tags
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Introduction to Search Engine Optimization

  1. 1. Introduction to Search Engine Optimization<br />Presented by:Hunter WillisPresident, Webstore Solutions, LLC<br />
  2. 2. What is SEO?<br />In the most basic terms, search engine optimization (SEO) is doing what you need to do to get your website ranked higher in Google and the other search engines.<br />
  3. 3. It isn’t the magic bullet<br />Getting a high ranking in the SEs doesn’t guarantee success! You have to convert those visitors to customers once they get there. Conversion Rate Optimization is just as important, or even more important as search engine optimization<br />
  4. 4. What We’ll Look at Today<br /><ul><li>The First Key to SEO: Keyword Research
  5. 5. Optimizing Your Webpage for Maximum Results
  6. 6. The Second Key to SEO: Link Building
  7. 7. The Third Key to SEO: Social Shares
  8. 8. Question and Answers</li></li></ul><li>The First Key: Keyword Research<br />You’ll want to use the same keywords on your website as your customers are usingWhen you use the same keywords & phrases on your website as your customers use, the SE’s make a positive correlation between searcher intent and website content.The higher the correlation the better chance you have to increase your ranking.<br />
  9. 9. Determining Searcher Intent<br /><ul><li>Use common sense
  10. 10. Use specific, intent-identifying words:New car vsBuy New Car vsLease New Car
  11. 11. Use longer words and phrases
  12. 12. Beware of The Curse of Knowledge</li></li></ul><li>
  13. 13.
  14. 14.
  15. 15. Free Keyword Research Tools<br /><ul><li>Google Adwords Keyword Tool
  16. 16. Word Tracker (Pay & Free versions)
  17. 17. Keyword Discovery
  18. 18. Microsoft Adlabs
  19. 19. SpyFu
  20. 20. KeyCompete
  21. 21. SEMRush</li></li></ul><li>Optimizing Your Webpage<br />Terms to Know:<br /><ul><li>Page Title
  22. 22. Meta Tags
  23. 23. Alt Tag
  24. 24. Headlines
  25. 25. Page Content/Copy
  26. 26. Internal Link
  27. 27. External Link
  28. 28. Robots.txt
  29. 29. Footer</li></li></ul><li>
  30. 30.
  31. 31. When Optimizing Your Page, Remember to…<br /><ul><li>Set up the page like you read: left to right, top to bottom. The important stuff goes first
  32. 32. Write to the user, NOT for the search engines (conversion rate optimization)
  33. 33. One Page, One Purpose, One Phrase</li></li></ul><li>The Second Key: Link Building<br />Fall back on your keyword research for yourlink building campaignsThink of a link to a webpage as anendorsement of your websiteThe more links you have, the more credibility your website has. <br />Follow Links vsNoFollow Links<br />
  34. 34. Linking Overview<br /><ul><li>Relevance & Authority of Linking Site
  35. 35. Quantity vs Quality
  36. 36. Anchor Text
  37. 37. Deep Linking
  38. 38. Avoiding Bad Neighborhoods</li></li></ul><li>Ways to Build Links<br /><ul><li>Create and Promote a Blog
  39. 39. Comment on blogs (iComment, uFollow)
  40. 40. Article Writing and Submission – 2 different copies!
  41. 41. Directories – be smart & focused on your niche
  42. 42. Microsites
  43. 43. Press Releases
  44. 44. Charity
  45. 45. Partnerships
  46. 46. Affiliate Programs
  47. 47. Buying Links
  48. 48. Link Bait
  49. 49. Request Links</li></li></ul><li>Blogging<br /><ul><li>Shoot for 2-3 times per week
  50. 50. Host on your site NOT wordpress.com
  51. 51. Hire someone to write if you don’t have time
  52. 52. Center topics around your keywords/phrases
  53. 53. Go off-core topics too
  54. 54. Encourage (and moderate) comments
  55. 55. Seek out guest bloggers</li></li></ul><li>Article Directories<br /><ul><li>Not as effective as it once was
  56. 56. Still a good way to build links
  57. 57. Write compelling content – don’t write to get it done
  58. 58. Double-up on your blogs! Submit a different version though
  59. 59. Some sites to start with:
  60. 60. Buzzle.com
  61. 61. EzineArticles.com
  62. 62. ArticleBlast.com
  63. 63. ArticleCity.com
  64. 64. SBInformer.com</li></li></ul><li>The Third Key: Social Shares<br />The search engines now look at how users interact/promote/link to your site viasocial media<br />Creating compelling content is important.<br />Social engagement is important<br />Being active in social media is important<br />
  65. 65. Want a List of Tools You Can Use?<br />If you found today’s presentation helpful leave me a recommendation on LinkedIn and I’ll send you a list of additional tools you can use to help with your SEO campaign. These include:<br /><ul><li>A list of local directories you want to be in
  66. 66. 5 additional article directories to submit to
  67. 67. 10 additional link building strategies to out-wit your competition
  68. 68. Links to free tools you can use to improve your conversions
  69. 69. Links to some of the top blogs you should be reading daily (the same ones I read!)</li></ul>http://www.LinkedIn.com/in/HunterWillis<br />
  70. 70. Questions/Comments?<br />Hunter D. Willis<br />President, Webstore Solutions, LLC<br />719-357-SEO1<br />www.WebstoreSolutions.com<br />

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