Social Media Strategy

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Brief Keynote on Social Media, download Gary Vaynerchuk's SXSW Keynote: http://video.garyvaynerchuk.com/keynotes/sxsw-2011

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Social Media Strategy

  1. 1. SOCIAL MEDIA HASTAKEN OVER PORN ASTHE #1 ACTIVITY ONTHE WEB The Huffington Post
  2. 2. Making connections, creating andcontinuing meaningful interaction withpeople whether in person or in the digitallandscape is the only reason we are here.Remember that.*Gary Vaynerchuk
  3. 3. PLATFORMS CHANGE
  4. 4. Average time it took to reach 50 million users:RADIO - 38 YEARSTELEVISION - 13 YEARSINTERNET - 4 YEARSSOCIAL MEDIA - 9 MONTHS United Nations Cyber School Bus Document
  5. 5. It’s not about the stories we tell throughsocial media but stories we get others totell for us.*Luke Sullivan
  6. 6. DO A SIMPLE SEARCHON YOUR DEVICEABOUT SOCIALMEDIA...
  7. 7. So what is the point of all this? The pointis, FORGET YOUR BRAND. You don’t ownit because it is literally nothing. You canspend all sorts of time and money tryingto manufacture public opinion, butultimately, that’s up to the public, nowisn’t it?*Leroy Stick - @BPGlobalPR
  8. 8. How we cultivate our relationships isoften the greatest determinant of the typeof life we get to live. Business is nodifferent*Gary Vaynerchuk

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