Guerilla / Non-Traditional Advertising

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What is paid and owned media ceased to exist? You'd have to get creative as well. A few examples and tips to help along the way

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Guerilla / Non-Traditional Advertising

  1. 1. HOW COULD YOUCONNECT WITH THECONSUMER IF PAIDMEDIA DID NOT EXIST?
  2. 2. Gareth Kay
  3. 3. Gareth Kay
  4. 4. Gareth Kay
  5. 5. Stop advertising and create somethingworthy of being advertised.*Gareth Kay
  6. 6. NON-TRADITIONALBUZZ MARKETINGGUERILLA ADVERTISINGEXPERENTIAL
  7. 7. AN UNEXPECTED ANDCREATIVE WAY OFREACHING YOURCOMMUNITY
  8. 8. Achieving conventional goals, such asprofits and joy, with unconventionalmethods, such as investing energyinstead of money.*Jay Conrad
  9. 9. HOWEVER, IT CAN BEEXPENSIVE TOPRODUCE
  10. 10. The very environment where the adappears affects the way people interpretit, and because their ad guard is down, ithas an additional element of surprise.*Luke Sullivan
  11. 11. MUCH, LIKE OUTDOORIT SHOULD DELIGHTTHE VIEWER
  12. 12. Everything is media...The best ads Appleever had were there stores in the mall.*Lee Clow
  13. 13. CREATIVITYIS KING
  14. 14. A drink cup at Burger King can have asmuch reach as a Super Bowl commercial.*Alex Bogusky
  15. 15. SHAREABLEINTERACTIVECONTINUOUSPARTICIPATORY
  16. 16. THESE ARE THE IDEASTHAT HAVE THE POWERTO GO “VIRAL”
  17. 17. “Guerilla” advertising is effective whenits entertaining. It is offensive when itaccosts or seriously intrudes...respectingpeople is critical.*Robin Landa
  18. 18. SO, DON’T SUCK.
  19. 19. Surprise - attention grabbingCreative - memorableAggressive - strong impressionSize - easy to replicate and repeatFlexible - adaptable to situationsTargeted - resonate with audienceEngages - recruits
  20. 20. IMAGINE A DAY INTHE LIFE OF YOURCONSUMER
  21. 21. PICK A TOUCHPOINT ANDTHINK BIG

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