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Guerilla / Non-Traditional Advertising

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What is paid and owned media ceased to exist? You'd have to get creative as well. A few examples and tips to help along the way

What is paid and owned media ceased to exist? You'd have to get creative as well. A few examples and tips to help along the way


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  • 1. HOW COULD YOUCONNECT WITH THECONSUMER IF PAIDMEDIA DID NOT EXIST?
  • 2. Gareth Kay
  • 3. Gareth Kay
  • 4. Gareth Kay
  • 5. Stop advertising and create somethingworthy of being advertised.*Gareth Kay
  • 6. NON-TRADITIONALBUZZ MARKETINGGUERILLA ADVERTISINGEXPERENTIAL
  • 7. AN UNEXPECTED ANDCREATIVE WAY OFREACHING YOURCOMMUNITY
  • 8. Achieving conventional goals, such asprofits and joy, with unconventionalmethods, such as investing energyinstead of money.*Jay Conrad
  • 9. HOWEVER, IT CAN BEEXPENSIVE TOPRODUCE
  • 10. The very environment where the adappears affects the way people interpretit, and because their ad guard is down, ithas an additional element of surprise.*Luke Sullivan
  • 11. MUCH, LIKE OUTDOORIT SHOULD DELIGHTTHE VIEWER
  • 12. Everything is media...The best ads Appleever had were there stores in the mall.*Lee Clow
  • 13. CREATIVITYIS KING
  • 14. A drink cup at Burger King can have asmuch reach as a Super Bowl commercial.*Alex Bogusky
  • 15. SHAREABLEINTERACTIVECONTINUOUSPARTICIPATORY
  • 16. THESE ARE THE IDEASTHAT HAVE THE POWERTO GO “VIRAL”
  • 17. “Guerilla” advertising is effective whenits entertaining. It is offensive when itaccosts or seriously intrudes...respectingpeople is critical.*Robin Landa
  • 18. SO, DON’T SUCK.
  • 19. Surprise - attention grabbingCreative - memorableAggressive - strong impressionSize - easy to replicate and repeatFlexible - adaptable to situationsTargeted - resonate with audienceEngages - recruits
  • 20. IMAGINE A DAY INTHE LIFE OF YOURCONSUMER
  • 21. PICK A TOUCHPOINT ANDTHINK BIG