Digital Media Tools

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Quick overview of a few tools to get you started in the digital media landscape.

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Digital Media Tools

  1. 1. IF THE ONLY TOOL YOUHAVE IS A HAMMER,EVERY PROBLEM LOOKSLIKE A NAIL Maslow’s Hammer
  2. 2. I don’t have to learn about digitaltechnology because whatever I dream upsomeone, somewhere, can make it happen.*Unemployed Creatives
  3. 3. DON’T FORGET WHATWE ARE DOING
  4. 4. Bringing a brand to life by any meansnecessary for the consumer.*Luke Sullivan - Hey Whipple Squeeze This
  5. 5. CROWDSOURCING
  6. 6. CROWDSOURCEDMARKETING:
  7. 7. VOLUNTEER BRANDENTHUSIASTS
  8. 8. CONTENT CREATION
  9. 9. INNOVATIVE SOLUTIONS Crowdsourcing.org - Crowdsourcing by Fleaser
  10. 10. Crowdsourcing.org - Crowdsourcing by Fleaser
  11. 11. TIPS FOR GETTINGSTARTED Crowdsourcing.org - Crowdsourcing by Fleaser
  12. 12. START SMALL Crowdsourcing.org - Crowdsourcing by Fleaser
  13. 13. THE RULE OF1%-9%-90% Crowdsourcing.org - Crowdsourcing by Fleaser
  14. 14. FIND THEMOTIVATION MIX Crowdsourcing.org - Crowdsourcing by Fleaser
  15. 15. REMEMBER“STURGEON’S LAW” Crowdsourcing.org - Crowdsourcing by Fleaser
  16. 16. HARNESS “JOY’S LAW” Crowdsourcing.org - Crowdsourcing by Fleaser
  17. 17. KEEP IT SIMPLE Crowdsourcing.org - Crowdsourcing by Fleaser
  18. 18. COMMUNITY IS KING Crowdsourcing.org - Crowdsourcing by Fleaser
  19. 19. MANAGE THE PROCESS Crowdsourcing.org - Crowdsourcing by Fleaser
  20. 20. GET LEGAL INVOLVED Crowdsourcing.org - Crowdsourcing by Fleaser
  21. 21. Crowdsourcing.org
  22. 22. ROUGHLY 1 MILLIONWORKER HAVE BEEN PAID$1-2 BILLION FORCROWDSOURCINGPROJECTS oBixMedia.com
  23. 23. ADVANTAGES Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing
  24. 24. NUMEROUS IDEASFROM NUMEROUSPEOPLE Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing
  25. 25. CHEAP Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing
  26. 26. FAST Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing
  27. 27. DISADVANTAGES Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing
  28. 28. QUALITY COULD BEQUESTIONABLE Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing
  29. 29. UNRELIABLE Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing
  30. 30. CONFIDENTIALITY Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing
  31. 31. WHY SHOULD YOUCARE?
  32. 32. APPLICATIONPROGRAMINTERFACE (API)
  33. 33. WHAT IS IT?
  34. 34. An API (Application ProgramInterface) is the interface implementedby an application which allows otherapplications to communicate with it.*MakeUseOf.com
  35. 35. IT’S ONE WORD:COMMUNICATION
  36. 36. APIs AREGENERALLYINVISIBLE TO THEEND USER
  37. 37. USEREXPERIENCE (UX)
  38. 38. User Experience (abbreviate: UX) is thequality of experience a person has wheninteracting with a specific design. Thiscan range from a specific artifact, suchas a cup, toy, or website, up to larger,integrated experiences such as amuseum or airport*UXNet.org
  39. 39. THE EXPERIENCEBELONGS TO THEUSER
  40. 40. GREAT USEREXPERIENCES AREINVISIBLE
  41. 41. MAKE IT AS SIMPLEAS POSSIBLE
  42. 42. DON’T JUSTELIMINATE STEPS
  43. 43. UX IS YOUR BRAND
  44. 44. QR CODESWarning: Use with EXTREME caution
  45. 45. QR (Quick Response) Codes are 2dimensional barcodes that are easilyscanned using any modern mobile phone.This code will then be converted into a pieceof (interactive) text and/or link.
  46. 46. AUGMENTEDREALITY
  47. 47. Augmented reality (AR) is a term for alive direct or indirect view of a physical,real-world environment whose elementsare augmented by computer generatedsensory input such as sound, video,graphics or GPS data.*Mashable
  48. 48. I don’t have to learn about digitaltechnology because whatever I dream upsomeone, somewhere, can make it happen.*Unemployed Creatives
  49. 49. AGENCIES ARE GOINGTO HAVE TO STARTACTING MORE LIKESOFTWARE COMPANIES
  50. 50. FRESHORIGINALUNEXPECTEDBEAUTIFUL Edward Boches
  51. 51. SHAREABLEINTERACTIVECONTINUOUSPARTICIPATORY Edward Boches
  52. 52. DOES IT:ENTERTAIN?PROVIDE VALUE?PROVIDE CONTENT? Edward Boches
  53. 53. BRING THE BRANDTO LIFE Luke Sullivan
  54. 54. BY ANY MEANSNECESSARY Luke Sullivan

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