Digital Media Strategy
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Digital Media Strategy

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Intro into digital media, strategies and tips with excerpts from Luke Sullivan's most recent edition of Hey Whipple and content from EdwardBoches.com

Intro into digital media, strategies and tips with excerpts from Luke Sullivan's most recent edition of Hey Whipple and content from EdwardBoches.com

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Digital Media Strategy Digital Media Strategy Presentation Transcript

  • HALF OF THE HUMANRACE HAS NEVERKNOWN LIFE WITHOUTTHE INTERNET Easy Net Global Services
  • What impresses me most is the ability tomake things...
  • ...More and more these days people arecoming into the business able to shoottheir own commercials, create websites,program games, take photos, build apps,and generally act as a one personagency...
  • ...If you can make things and make themwell, you will never be unemployed.*Valdean Klump: Breaking In
  • FRESHORIGINALUNEXPECTEDBEAUTIFUL Edward Boches
  • SHAREABLEINTERACTIVECONTINUOUSPARTICIPATORY Edward Boches
  • DIGITAL MEDIA ISCHANGINGEVERYTHING WE DO...
  • HOW WEWORK
  • HOW WEPLAY
  • HOW WELEARN
  • HOW WESHARE
  • HOW WEDISCOVER
  • HOW WECREATE
  • HOW WECOMPLAIN
  • HOW WECELEBRATE
  • HOW WEMOURN
  • HOW WECOLLABORATE
  • HOW WEEVALUATE
  • HOW WEDO EVERYTHING
  • THIS IS WHERECLIENTS ARESPENDING MORE ANDMORE... Luke Sullivan
  • IT’S THE FIRST PLACE WELOOK. IT’S THE FIRSTPLACE EVERYBODYLOOKS FOR EVERYTHING Luke Sullivan
  • Today your audience is simply andrelentlessly rejecting media and brandmarketers that fail to fit into theirincreasingly interconnect digitallifestyles.*Rick Mathieson: The On-Demand Brand
  • CREATE VALUE
  • EMULATE CHEFS
  • BECOME ARESOURCE
  • WE LIVE IN THEINTERSECTION OFCULTURE ANDCOMMERCE
  • WE HAVE TO BECOMETHE STUFF PEOPLE AREINTERESTED IN Luke Sullivan
  • HOWEVER, WE STILLHAVE TO REPORT TOSOME COMMERCIALPURPOSE Luke Sullivan
  • Ideas are things you tell someone,experiences are something you give them.*Luke Sullivan
  • IT’S LESS ABOUT ASKINGCUSTOMERS TO LISTENAND MORE ABOUTINVITING THEM TO TALK Luke Sullivan
  • RULE #1:LISTEN
  • RULE #2:ENGAGE
  • THESE TIMES THEYARE A CHANGIN’ Bob Dylan
  • 65% of children entering grade school thisyear will end up working in careers thathaven’t even been created yet.*Cathy Davidson
  • THINK BEYONDTRADITIONAL ARTAND COPY
  • OUR RELATIONSHIPSWITH BRANDS HASCHANGED
  • WE WANT TO TRUSTOUR BRANDS
  • Brand actions speak louder than words.Brand experiences speak louder than ads.Walk beats talk.*Luke Sullivan
  • WE HAVE ACOMPLEXRELATIONSHIPWITH MEDIA Edward Boches
  • WE JOIN FORCES TOEXERT INFLUENCE Edward Boches
  • WE WANT TO DOBUSINESS WITHHUMAN BRANDS Edward Boches
  • WE WANT TOPARTICIPATE Edward Boches
  • WE ARE ANENGAGED AUDIENCE Edward Boches
  • COMMUNITY HASBECOME OUR NEWSOURCE FORCONTENT Edward Boches
  • THERE IS NO SUCHTHING AS PERFECT Edward Boches
  • WE HAVE A NEWDEFINITION OFQUALITY Edward Boches
  • FASTCONVENIENTEASY Edward Boches
  • ATTENTION HASBECOME THE NEWSCARCITY Edward Boches
  • GIVE PEOPLESOMETHING THATIMPROVES THEIR LIVES Luke Sullivan
  • INSPIRE Luke Sullivan
  • PROVOKE Luke Sullivan
  • ENTERTAIN Luke Sullivan
  • REWARD Luke Sullivan
  • UTILITY Luke Sullivan
  • Luke Sullivan
  • ACCESS Luke Sullivan
  • Luke Sullivan
  • MAP OUT ACONVERSATIONSTRATEGY Luke Sullivan
  • KEEP TO THE 80/20RULE OFCONVERSATION
  • DON’T BE THE GUY(BRAND) EVERYONEHIDES FROM Luke Sullivan
  • ESTABLISH THE KIND OFRELATIONSHIPS YOURBRAND WILL HAVE WITH ITSCOMMUNITY Luke Sullivan
  • Luke Sullivan
  • We create as much information in twodays as was created from the dawn of manto 2003.*Tech Crunch http://techcrunch.com/2010/08/04/schmidt-data/
  • A ROLLING STONEGATHERS NO MOSS
  • ALWAYS BE IN BETA
  • THINK SMALL
  • LIGHT A MATCHTHAT STARTSA FIRE
  • MOMENTUMFUELSMOTIVATION
  • Stay hungry. Stay foolish.*Steve Jobs
  • I don’t have to learn about digitaltechnology because whatever I dream upsomeone, somewhere, can make it happen.*Unemployed Creatives
  • AGENCIES ARE GOINGTO HAVE TO STARTACTING MORE LIKESOFTWARE COMPANIES
  • COPYWRITER ART DIRECTOR
  • COPYWRITER ART DIRECTOR
  • SOCIAL COPYWRITER ART DIRECTOR MOBILE
  • MOBILE WEB SOCIAL PR
  • UX PR ART DIRECTOR MOBILE
  • USER EXPERIENCE ANDENGAGEMENT HAVEBECOME THE NEW ARTAND COPY
  • These basic principles about creatingcontent and experiences, about buildingcommunities, inviting participation, andmaking things people can actually use,this is where the renaissance of creativityis happening.*Luke Sullivan
  • NONE OF WHAT GOES INTOCREATING A GREAT IDEAHAS CHANGED. JUST THEMEDIUM IN WHICH ITSDELIVERED
  • A good idea still matters. It earnsattention, gets remembered and inspiresaction.*Edward Boches